Leaders
Banda - Ukraine Now
A new global identity for Ukraine has been created to boost business and tourism while presenting the country as a place of opportunity rather than one of “corruption, war and revolution,” as it has been perceived....
Posted by: Creativepool Editorial
Leaders
Moonpig (in-house)
Online card and gift retailer Moonpig has rebranded, swapping out its cartoon pig mascot for a simpler, typographic look. Designed by Moonpig’s in-house design team in collaboration with consultants Cat Totty and Ian Styles,...
Posted by: Creativepool Editorial
Leaders
me&dave - Royal Mint Court
me&dave, in collaboration with real estate developer Delancey, has brought London institution Royal Mint Court back to life with a refreshing and unique branding strategy. Since Barclays’ departure in 2000, the...
Posted by: Creativepool Editorial
Leaders
BrandCooke - London North Eastern Railway
Virgin Trains East Coast (VTEC) has been rebranded as London and North Eastern Railway (LNER), following the collapse of the private franchise. VTEC, now LNER, is a trainline which runs from London to...
Posted by: Creativepool Editorial
Leaders
Chermayeff & Geismar & Haviv - US Open
The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
Leaders
Turquoise - UEFA Europa League
In anticipation of the new season, the UEFA Europa League will feature a refreshed brand identity by design studio Turquoise. The branding continues to be inspired by the strong bond between players and fans but now...
Posted by: Creativepool Editorial
Leaders
Johnson Banks - Mozilla
Mozilla has unveiled its new branding as a logo incorporating the “://” code used in internet urls, the result of an open-source redesign project completed with the public’s feedback. The final design was...
Posted by: Creativepool Editorial
Leaders
Pearlfisher London - Little Moons
Pearlfisher London has created a new brand identity and packaging for Little Moons - artisan producers of premium gelato mochi ice-cream. A new identity and packaging design were needed to unify the two ranges -...
Posted by: Creativepool Editorial
Leaders
Saffron - YouTube Sans
YouTube has revealed its first official typeface. Inspired by the design of the company’s play button logo, YouTube Sans has been designed by brand consultancy Saffron in collaboration with YouTube’s user...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Camden Lock
Parent company Market Tech recently approached Ragged Edge to define and create a coherent brand for the iconic Camden Market. The approach had to be relevant to a broad millennial audience and work both on and offline, but...
Posted by: Creativepool Editorial
Leaders
Village Green - New Designers
Graduate show New Designers has unveiled a new visual identity, featuring imagery that depicts a mishmash of brightly coloured materials and objects. Now in its 33rd year, the two-week-long graduate show highlights the...
Posted by: Creativepool Editorial
Leaders
Delete - Movember Foundation
The Movember Foundation has partnered with digital agency Delete to deliver a branded content campaign to support Movember this autumn. Following a donation of free ad space from WeTransfer, Delete worked in...
Posted by: Creativepool Editorial
Leaders
Kenyon Weston - The Coca-Cola Company (Diet Coke)
Diet Coke has been rebranded and given a bold new can design, which follows the drink suffering a drop in sales in the last year. The new look comes alongside a host of new flavours, which The...
Posted by: Creativepool Editorial
Leaders
Ragged Edge - Assembly
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...
Posted by: Creativepool Editorial
Leaders
WPA Pinfold - Harvey's Brewery
WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...
Posted by: Creativepool Editorial
Leaders
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media.
In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool
Leaders
Google - Waymo
Google is finally establishing its self-driving car project as its own separate entity called Waymo, which unveiled its new logo this week. The company’s name apparently stands for “a new way forward in mobility,”...
Posted by: Creativepool Editorial
Leaders
Noise13 - Dovana
All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...
Posted by: Creativepool Editorial
Leaders
The Black Cab Interviews have come all the way from London to New York just in time for Advertising Week, in collaboration with GoGreenRide.com with production support by One Route Media.
In the back of a green cab, Michael Tomes, founder of...
Posted by: Creativepool