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Leaders

Excrete custom jewellery with Nikolas Gregory's new kit

Anyone who knows me well will know that, to put it as bluntly as possible, I find poo rather funny. I mean, who doesn't find poo funny? It's a funny word,a funny thing, and a funny emoji. At least in certain situations. Indeed, whilst I generally...

Posted by: Benjamin Hiorns
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Workshop

The NFT football kit for Southampton FC | #BehindTheBrand

Southampton FC recently launched three unique NFTs inspired by its kit design, created by London-based brand and experience design studio ShopTalk/DEPT in collaboration with Formidable and Southampton FC. The NFT kit designs suggest a new,...

Posted by: Creativepool Editorial
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Leaders

Stella McCartney unveils triumphant and patriotic Team GB kit

Whilst it might not mean quite as much as their athletic achievements, there is something to be said for a team that looks good and (perhaps most importantly) like an actual team. As such, in order to make sure our athletes properly represent the...

Posted by: Creativepool Editorial
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Leaders

Never miss out again with the FOMO Survival Kit

Multimedia designer Lara Défayes has designed a three-piece survival kit to help with the uniquely contemporary condition known as FOMO. FOMO (“Fear of missing out) is internet slang used to describe the feeling of anxiety when not wanting...

Posted by: Creativepool Editorial
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Leaders

England's Rugby Kit: The 250,000-mile manufacturing adventure

So apparently, we won the rugby against Fiji on Saturday. 35-11, I believe. But there, I’m afraid, my knowledge of rugby stops. And so does my interest, if I’m honest, unless pizza and beer and a room full of friends is included. Sorry,...

Posted by: Ashley Morrison
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Features

Creative Freedom vs Cultural Sensitivity: The England Kit Controversy

As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...

Posted by: Benjamin Hiorns
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Inspiration

This corporate folk kit might be the only useful corporate Christmas gift

Last Christmas (though it was only a few short weeks ago, of course), Lithuania-based design agency FOLK created an alternative to boring Christmas corporate gifts known as the “Corporate Folk Kit.” This kit was gifted to their partners...

Posted by: Creativepool Editorial
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Features

Get your kit off for a can of pop?

by Ashley Morrison Last week, I was watching some film or other on TV with a few friends. Naturally, we engaged in some pseudo hoity-toity rah-rah intellectual badinage about such-and-such a character’s motivation during the ad breaks. That...

Posted by: Creativepool
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Leaders

Account Wins of the Week

Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

DUKE - Foxy Bingo and Casino Foxy Bingo and Casino recently launched a series of six tongue-in-cheek ads for its new above-the-line (ATL) campaign. Created by London based creative agency DUKE, the first ad, “Dance Moves,” premiered last...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Top 10 Ads of the Week

BBH London - KFC BBH London and Giles Ripley from Partizan have cast “Randy O’Brien,” the bogus KFC Chief Apology Officer, in a tried and tested comedy classic, the faux corporate apology. Hand-crafted in a single shot, what starts...

Posted by: Creativepool Editorial
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Leaders

The Week in Tech

Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...

Posted by: Benjamin Hiorns
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Inspiration

SodaStream set colour free in honour of Pride Month | #BehindTheIdea

In celebration of Pride Month, SodaStream has launched its 2022 “Set All Your Colours Free” campaign. In celebration of the groups which are rising within the LGBTQIA+ community and promoting acceptance and tolerance between people,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From High Fashion to North Korea

Spring - Browns Fashion Spring has rebranded fashion retailer Browns, including a redesigned logo, packaging, store design and website. Founded in 1970, this marks the London-based retailer’s first rebrand in 40 years. The aim is to reflect...

Posted by: Creativepool Editorial
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Leaders

#techtuesday: Harry Potter coding kits, 3D-printed guns and other stories

Creativity, code and magic with Kano’s Harry Potter Coding Kit Kano, a company best-known for its build-it-yourself computers and coding kits, has launched a new tool teaching kids and adults to code through the magical world of Harry Potter....

Posted by: Creativepool Editorial
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Inspiration

In The Toolkit: Seven top creatives share their favourites

Some people buy fast cars or exotic holidays. Others invest their cash in digital technologies or own 500 pairs of shoes. But if there’s one thing a creative’s wallet has a soft spot for it’s ‘kit’. Who can walk past a...

Posted by: Michelle Collier
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Leaders

Grow your own designs (literally)

Whilst 3D printing has certainly expanded the horizons when it comes to personal design, one company has taken things a step further by designing a sustainable building material (essentially) from mushrooms. Mushroom Materials is a unique “Grow...

Posted by: Creativepool Editorial
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Inspiration

KOTEX tackle taboo-breaking design in menstrual health #BehindTheBrand

Pearlfisher, the brand design agency, has unveiled its design for The Pack by KOTEX for tween girls at school in South Africa. The kit goes beyond the traditional functionality of fem-care to transform menstrual education into an engaging, empowering...

Posted by: Creativepool Editorial
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Leaders

Paddy Power puts 'modern twist' on shirt sponsorships

UK bookmaker Paddy Power has unveiled the designs of its first football club shirt sponsorship - for Huddersfield Town FC - with its name presented in an oversized sash. In what the brand is calling a “modern twist” on traditional shirt...

Posted by: Creativepool Editorial
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

180LA - Boost Mobile To address the fact that low-income and minority Americans typically face significantly more obstacles when it comes to casting their ballot this November, Boost Mobile, with the help from 180LA, is throwing its hat into the...

Posted by: Creativepool Editorial

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