Displaying 1 - 36 of 5511 results
You can always count on a good burger to help you smile. In a world shaken by a pandemic, Burger King has already distinguished itself a few times - the most recent being just last week, when the company encouraged its customers to order from...
Posted by: Creativepool Editorial
Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...
Posted by: Rufus Leonard
2022 has been quite a year for social media platforms with the likes of TikTok booming and Twitter facing uncertainty following Elon Musk’s takeover. Hayley Jones, the Head of Social at The PHA Group has shared her thoughts on this year in...
Posted by: Creativepool Editorial
Social@Ogilvy, the most extensive social media marketing network both globally and in Asia-Pacific, announced today the appointment (effective August 1) of Fergus Hay as General Manager, Asia-Pacific. In his new, Hong-Kong-based role, Fergus will be...
Posted by: Creativepool
This week we caught up with Dan Keefe, Head of We Are Social Studios, to discuss what it truly means to be a specialist agency in 2023. How was Studios born and where are you based? Studios is based at We Are Social’s London office in...
Posted by: Creativepool Editorial
A couple of weeks ago, we covered some of the commercials filling the breaks in the Superbowl - one of which came from Coca-Cola. That particular spot invited viewers to submit negative tweets to a hashtag, whereupon the words would be transformed...
Posted by: Magnus Shaw
Mind, the mental health charity, and media agency MEC have launched an exciting new campaign alongside a raft of celebrities and ambassadors encouraging people to open up about what is making them anxious. The social media driven campaign known as...
Posted by: Creativepool Editorial
Among the many sectors which felt the Covid-19 crisis, business tourism was certainly one of the loudest. However, as vaccinations proceed steadily and most central hubs reopen around the world, YesMilano saw an opportunity to relaunch Milan as a...
Posted by: Creativepool Editorial
Investec Private Banking is launching the next phase of its “Restless Spirits” campaign, which raises awareness of its alternative approach and entrepreneurial approach, featuring two new individuals: pioneers of business and social...
Posted by: Creativepool Editorial
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the “Because Yum” idea to encourage people to reappraise cereal as a potential snack,...
Posted by: Creativepool Editorial
Social media has become a crucial part of any business’s marketing strategy. It’s an effective way to reach a large audience, build brand awareness, and engage with customers. However, managing social media accounts can be time-consuming...
Posted by: Creativepool Editorial
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...
Posted by: Benjamin Hiorns
With new, in-app shopping functionalities being unveiled by social media platforms regularly it’s easy to see how social commerce has become widespread practice so quickly. Gone are the days where consumers had to google a brand or product an...
Posted by: Creativepool Editorial
Billy Jones, Senior Director of Brand Marketing of Hootsuite, takes us through the creative process and gives us an exclusive peek behind the curtain on the social media management platform's latest rebrand. Social media is a dynamic, polarising and...
Posted by: Creativepool Editorial
To kick off the week of anticipation for NewsCred’s sell-out #ThinkContent Tour, we had the chance to meet up with one of their speakers, Global Managing Partner of IBM Social, Andrew Grill. His talk on Thursday will cover “The Power...
Posted by: Creativepool Editorial
Following the rise of social media during the pandemic, one may be left to wonder about the destiny of retail and how retail sales will be shaped by such surge in social media user bases. It is true that there is an opportunity for brands to take on...
Posted by: Creativepool Editorial
Billy Jones, senior director of brand marketing at Hootsuite, takes us through the platforms bold new rebrand, developed in-house and by design agency Prophet, which aims to rethink the brand without losing its identity. What was the brief for the...
Posted by: Creativepool Editorial
Today (June 1) marks the launch of The Body Shop’s latest and most ambitious campaign against animal testing in partnership with Cruelty Free International. Harnessing a number of famous faces and social influencers dedicated to the cause, The...
Posted by: Creativepool Editorial
In today's digital age, social media plays a crucial role in enabling businesses to engage with customers, enhance brand visibility, and drive sales. As platforms like Facebook, Instagram, Twitter, and LinkedIn continue to evolve, the role of a...
Posted by: Creativepool Editorial
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...
Posted by: If Agency
… And breathe! The 2020 US Presidential election is over and former Vice President, Joe Biden, will become US President on January 20th. But what have we learnt from this election? Beyond the value of muting microphones during debates and...
Posted by: Mary Keane Dawson
Andrew Trotman is CEO and Founder of KOMI Group, the award-winning social media marketing, talent and content licensing agency who, as well as providing exceptional service to clients, owns its own social media brands such as It’s Gone Viral....
Posted by: Creativepool Editorial
Opinion by Sol Rogers, CEO & Founder of REWIND A common criticism of VR is that it is isolating. While VR will always separate you from the real world, it can and will bring people together to communicate, experience, and play in a truly memorable...
Posted by: Magnopus
As we ease back into a new normal and things start opening up again, there are new avenues of profits for brands and advertisers worldwide that simply can't be ignored. Our favourred social media platforms have turned into proper digital...
Posted by: Creativepool Editorial
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
Dentsu Mitchell, which until recently operated as Mitchells, but was rebranded back in July when Dentsu Media launched in Australia, recently launched a social media control centre called “Fireside,” which is being touted as an industry...
Posted by: Creativepool Editorial
Haleon and The Wild by Jungle have launched the new VoltarolNaturals gel with ‘Release the Tension’, a campaign encouraging people to own those awkward situations where the discomfort of post-workout discomfort clashes with social tension...
Posted by: Creativepool Editorial
Many industries had to move their entire networks online overnight in March of 2020, however, there is no doubting the impact a well-run live event can have for brands of all shapes and sizes. However, with all COVID restrictions having now lifted,...
Posted by: Creativepool Editorial
Social Media Week took place in London during February. For those who don’t know, Social Media Week is an annual event which is run all over the world. There are live streams to view and hashtags to follow, so you can keep up with the...
Posted by: Creativepool
It's no wonder brands have invested big in the power of social media this year. With the vast majority of consumers stuck at home for long periods of time, online ads and social media were the only touchpoints between them and their target users. We...
Posted by: Creativepool Editorial
President Biden may want the US to make a fresh start but he knows, as we all do, that Trump’s term will continue to be a stubborn stain on the red, white, and blue for years to come. A term that began with a promise to stop ‘American...
Posted by: Mary Keane Dawson
How do you make the next iteration of your main sport game even more interesting for your players? How do you drive large scale awareness and engage with the local communities? Why, with a series of monumental murals, of course. As Electronic Arts...
Posted by: Creativepool Editorial
Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...
Posted by: Benjamin Hiorns
How to get social media recruitment right and the hazards to watch out for. It’s widely known that in 2015 the majority of job seekers find their jobs through a social network. And I’m guessing that the vast majority of recruiters either...
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