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Features

TV shows about the creative sector? Pah! Who needs 'em?

Antiques Roadshow, Flog It!, Bargain Hunt, Cash in The Attic, Dickinson's Real Deal - there’s no doubt the BBC and ITV recognise the crucial role selling old stuff plays in the cultural fabric of the UK. Indeed, one cannot help but be impressed...

Posted by: Magnus Shaw
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Features

How a hip hotel failed spectacularly

I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...

Posted by: Magnus Shaw
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Features

Erase and rewind - Is TV advertising a broken model?

Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...

Posted by: Creativepool
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Features

My favourite adverts are currently...

by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...

Posted by: Creativepool
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Advice

Opinions - Skip this. Why online broadcast ads are a disaster.

by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...

Posted by: Creativepool
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Advice

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Events

DWA brings you the May Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

Posted by: The Darnell Works Agency
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Entertainment

Simon Cowell: The master of marketing

What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...

Posted by: Magnus Shaw
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Advertising

Love is in the air and A-MNEMONIC are providing the soundtrack

Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’. A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show. From the title...

Posted by: A-MNEMONIC Music Productions
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Entertainment

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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News

How one man predicted the future of televison.

From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...

Posted by: Magnus Shaw
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News

Fighting fires. Why that Vodafone ad is such a terrible mistake.

Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...

Posted by: Magnus Shaw
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Features

The hardest word. Has 'sorry' lost all meaning?

by Magnus Shaw. Last weekend the BBC screened an episode of 'Tweenies' on their CBeebies channel and a minor fuss broke out. I should point out I don't watch CBeebies habitually and have never watched a complete 'Tweenies' show in my life - but I...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Features

Sailing close to the wind. Did Kayak's ad deserve to be banned?

by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...

Posted by: Creativepool
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Features

Off and On; The twisting tale of the ITV logo.

by Magnus Shaw. Perhaps surprisingly, there's only been an official ITV logo since 1989. Until then, the network was divided into autonomous regions, each with their own brand. If you're in your thirties or forties you'll remember your own - Thames...

Posted by: Creativepool
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Features

"Brad Pitt" - that's rhyming slang for...

by Ashley Morrison. ..the new Chanel No.5 advert. It is the most pretentious, pointless, self-indulgent load of nonsensical advertising I've seen in years. In case you're yet to join me in the rapidly growing involuntary projectile vomiting clan,...

Posted by: Creativepool
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Features

Have Obama supporters created the most insulting ad of all time?

by John Fountain. Reading the comments, it seems that quite a few people think the Obama ad that repeats the line 'Wake the Fuck Up' is pretty funny. Many are saying that for the first time someone has made a political ad that they get, and like,...

Posted by: Creativepool
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Features

Is it possible to be too creative?

by Magnus Shaw. Do you remember Kiss? Of course you do. Ludicrous American band - wore loads of black and white make-up. Well, they're back. Sort of. The new campaign for Costa Coffee features their track 'I Was Made For Loving You. The song...

Posted by: Creativepool
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Advice

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

Posted by: Creativepool
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Inspiration

CP Loves... On The Skids. One song, two great campaigns.

by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...

Posted by: Creativepool
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Advertising

Uncommon tells the story of television for ITV

UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...

Posted by: Creativepool Editorial
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Technology

Sony seek to redefine television

Having already (arguably) conquered the world's of home entertainment, gaming and films (though what with the recent hacks that last one comes with a pretty major caveat), Sony are branching out into TV broadcasting (or at least an approximation of...

Posted by: Benjamin Hiorns
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Features

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Features

Why gaming should be taken more seriously

Gaming’s got a strange reputation. It’s not got the respect that film, literature and even television has. However, as an industry its success is staggering. In the UK the gaming market is now worth a record £5.7bn, that’s more...

Posted by: Rob Pratt
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Advertising

Behind the Idea: Inside Oreo's cookie kingdom for Game of Thrones

To mark the launch of the eighth and final season of Game of Thrones and a new limited-edition range of OREO cookies aligned with the series, New York-based digital agency 360i created a unique title sequence with US cable network HBO. The 50-second...

Posted by: Creativepool Editorial
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Events

Global creative calendar: April 2019

Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain. Future and current leaders from vital industry sectors...

Posted by: The Darnell Works Agency
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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial
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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

Posted by: Shutterstock
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Advertising

Top hires this week

Arnold steps down at AMV Rosie Arnold (pictured) is to step down from her role as creative partner at AMV BBDO. Arnold was most recently head of art and creative partner but spent 33 years at BBH, where rose to creative director, prior to joining...

Posted by: Creativepool Editorial

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