Displaying 1 - 36 of 513 results
I was just explaining to my 10 year old son about how, when I was his age, if you missed an episode of Doctor Who, you missed it. I mean, it was gone, you’d literally missed it. You couldn’t catch up, you couldn’t buy the DVD, you...
Posted by: Tony Pipes
The new YouTube Red original series "Ryan Hansen Solves Crimes on Television*" had its global premiere on Oct. 25... and that asterisk in the title is packed with meaning: When it appears, viewers can look for some extended explanation along the...
Posted by: The Darnell Works Agency
Antiques Roadshow, Flog It!, Bargain Hunt, Cash in The Attic, Dickinson's Real Deal - there’s no doubt the BBC and ITV recognise the crucial role selling old stuff plays in the cultural fabric of the UK. Indeed, one cannot help but be impressed...
Posted by: Magnus Shaw
RESCUE REMEDY’S first ever TV advert will break today to drive awareness of their product range, conceptualised and produced in-house by Alpha Century, with media planning and buying by the7stars. The 20 and 30 second television spots voiced by...
Posted by: The Media Foundry
I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...
Posted by: Magnus Shaw
Academy Award-winning actor Kevin Spacey made headlines when he agreed to star in the Netflix original series House of Cards-and then made even more headlines when the critically acclaimed show began winning Emmys and Golden Globes. Spacey was the...
Posted by: Publicis Sapient
Watching the ridiculously good 'Homeland' last week, I was struck by how absorbed and tense I was - transfixed as Carrie ducked and hid to avoid her pursuers in the alleyways of Beirut. The aroma of exotic spices, heat and sandy dust almost filled my...
Posted by: Creativepool
by Ashley Morrison. ..by Volkswagen. I've always been a fan of their ad campaigns and many of them rank pretty highly on my personal "I wish I'd thought of that" list. They work because they seem so 'of the moment'“ and yet, looking back to...
Posted by: Creativepool
by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...
Posted by: Creativepool
Is effective TV advertising a thing of the past? Audiences are fragmenting, viewers are spending time across a range of linear and digital devices, and brands are struggling to follow their consumers across the ever-growing multitude of...
Posted by: TVSquared
Every year the Mona Lisa is visited by around 10 million people. All clambering to get a look at that famous smile, walking past other great works of art that adorn the walls like they are strangers in the street. It's La Gioconda they want to see....
Posted by: Tony Pipes
In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...
Posted by: The Darnell Works Agency
What is Simon Cowell? A TV presenter? A music producer? An pop manager? Well, undeniably all these things; but ultimately he's one of the most accomplished marketeers the UK has ever created. Just look at his greatest achievement. He not only...
Posted by: Magnus Shaw
Get ready for a summer to remember with the rebranded ultimate dating show ‘Love Island’. A-MNEMONIC Music were enlisted by ITV for their branding and creative experience, and to help put their musical stamp on the show. From the title...
Posted by: A-MNEMONIC
If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...
Posted by: Magnus Shaw
From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...
Posted by: Magnus Shaw
Getting an advertisement completely and utterly wrong is quite an art. For starters, it takes two parties who at least profess to know what they're doing: the client and the agency. Then the brief must wildly misunderstand the nature of the audience...
Posted by: Magnus Shaw
by Magnus Shaw. Last weekend the BBC screened an episode of 'Tweenies' on their CBeebies channel and a minor fuss broke out. I should point out I don't watch CBeebies habitually and have never watched a complete 'Tweenies' show in my life - but I...
Posted by: Creativepool
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool
by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...
Posted by: Creativepool
by Magnus Shaw. Perhaps surprisingly, there's only been an official ITV logo since 1989. Until then, the network was divided into autonomous regions, each with their own brand. If you're in your thirties or forties you'll remember your own - Thames...
Posted by: Creativepool
by Ashley Morrison. ..the new Chanel No.5 advert. It is the most pretentious, pointless, self-indulgent load of nonsensical advertising I've seen in years. In case you're yet to join me in the rapidly growing involuntary projectile vomiting clan,...
Posted by: Creativepool
by John Fountain. Reading the comments, it seems that quite a few people think the Obama ad that repeats the line 'Wake the Fuck Up' is pretty funny. Many are saying that for the first time someone has made a political ad that they get, and like,...
Posted by: Creativepool
by Magnus Shaw. Do you remember Kiss? Of course you do. Ludicrous American band - wore loads of black and white make-up. Well, they're back. Sort of. The new campaign for Costa Coffee features their track 'I Was Made For Loving You. The song...
Posted by: Creativepool
by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...
Posted by: Creativepool
by Magnus Shaw When Matt Pledger posted this https://www.facebook.com/ODEON/posts/523396924342167 he couldn't have imagined he'd attract 120,000 "likes"and 10,000 comments, but perhaps he shouldn't be surprised. Almost anyone attending a multiplex...
Posted by: Creativepool
by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...
Posted by: Creativepool
by Magnus Shaw When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it's on a commercial channel and wait for the break. In those few, short minutes you're more or less...
Posted by: Creativepool
UK-based broadcaster ITV has launched a new ad fronted by legendary newsreader Sir Trevor McDonald that shows how stories we see on screen can affect us. The 90-second ad, created by Uncommon Creative Studio and directed by Billy Boyd Cape, features...
Posted by: Creativepool Editorial
Having already (arguably) conquered the world's of home entertainment, gaming and films (though what with the recent hacks that last one comes with a pretty major caveat), Sony are branching out into TV broadcasting (or at least an approximation of...
Posted by: Benjamin Hiorns
Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...
Posted by: Ashley Morrison
What’s the obvious answer when putting together a campaign for an online education company? Create a four-part comedy series, of course! To learn more about this bonkers but brilliant idea, we spoke to the team behind it. What was the...
Posted by: Creativepool Editorial
Diversity is more than just a buzzword to be wheeled out every time you need to prove how “progressive” you are and it’s time all creatives sat up and took note. The clarion call has been ringing out for years now but from film and...
Posted by: Benjamin Hiorns
With Artificial intelligence (AI) and its effect on the creative industries at the forefront of current debates, this article aims to take a step back to approach this complex but increasingly pertinent relationship from an angle that hasn’t...
Posted by: SphereTrax