Magazine

Augmented Reality Crash Course For Junior Creatives

When should you use Augmented Reality? Is it the tactic right for your current campaign? Today, we dive into "the what," "the when," and "the why" behind AR to find out.

Inspiration

What Does An Art Director Think About While Illustrating?

Internal monologue has been a hot topic as of late so I thought I would share a glimpse into my brain and my thoughts while illustrating a poster of LeBron James. I discovered that my brain is a bit all over the place while designing but I'm sure I'm...

Workshop

A Fun Little Exercise On Building A Brand

Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was...

Workshop

Q&A: Can You Do This Whole Art Director Thing?

In today's Creative Q&A, we jump into questions over self doubting your ideation abilities, what portfolio schools look for in new applicants, and how to prepare to break into niche markets. If you have questions of your own for an upcoming video,...

Workshop

File Organization Tips For Art Directors

Today, we enter the exciting world of creative file management. I know. Sounds thrilling! But keeping your projects organized as a Graphic Designer or Art Director is crucial when things get busy. I've been using the same system for the past 8 years...

Workshop

How Much Money Does An Art Director Make?

How much money do you make as an Art Director in the advertising industry? This video is a simple aggregation of research, mostly made up of that sweet, fun statistical salary data from Glassdoor.com, Salary.com, and Payscale.com. If you're curious,...

Leaders

Shooting Prince Andrew

So it's 6.30 pm and I'm sitting feet up on the sofa with the telly on when my phone goes. 'Mark Harrison? You've been recommended - are you free for a shoot tomorrow?' "Who is it?" I reply with a harrumph. I ponder as I have a dishwasher being...

Inspiration

I Suck

As creatives, we are so damn hard on ourselves. Every Art Director or Copywriter has felt like they suck or that they're an imposter at some point in their career. I know I've definitely dealt with my fair share of self doubt in my creative...

Leaders

American Express is Right Behind You

Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know it's Right Behind You. Prettybird director Max Malkin offers a unique perspective for agency...

Workshop

The art director toolbox

A guy named Jason Murray reached out with a collection of tools that I think would really help everyone out on this channel whether you are new to advertising or a seasoned pro. From inspiration to education and everything in between, this one...

Workshop

Portfolio critique: A trip to Summer camp

This year, we were fortunate enough to have an awesome intern by the name of Summer Campbell. She was brave enough to let me review her portfolio on the channel so, without further ado, let's get started. Leave any feedback you have for her below...

Workshop

How not to blow it as an intern

Not too long ago, I gave a quick presentation to the interns at my agency on how not to blow this amazing opportunity that is an internship. With a foot in the door, this is the time to strike and crush being an advertising intern. This video...

Workshop

Take a drive with a creative director

This week, we take a drive with creative director, Mack McCullough, as he dishes out advice and insight on how to get into the advertising industry. He also ventures through his journey from law student to copy crafter so... yeah... feel free to...

Workshop

Q&A: Getting started as a creative

While sifting through a bunch of viewer questions from our little creative community, I started to find a theme I thought we would discuss in this video: starting your career as a creative. From where to learn about designing to what happens in...

Workshop

My design tournament submission - round 2

Four days to create a logo and three animated Instagram ads for a company named Felix that funds young entrepreneurial clean energy startups in Copenhagen, Denmark. That's what we were up against in round two of 32 designers. Let's break down the...

Workshop

Elevate your stationary game

In today's episode, we attend a quick workshop where Nick Kidd, associate art director at TracyLocke, takes us through the process of foil stamping, creating envelope liners, and making wax seals. He has an awesome stationary company where he sells...

Workshop

Portfolio Critique: Things Are About To Get Awk

Today we critique one of the most well executed student books I've seen in a long time. It belongs to an aspiring Art Director named Ryan Bailey. I'm super impressed and think you will be as well. Check it. If you want your portfolio reviewed, send...

Inspiration

Advertisers must also be technologists

In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers. Today, we interview director of technology, Ivan Mayes, to get his take on where the...

Workshop

Portfolio Critique: Not a middle finger

At UT's Portfolio Critique, I met a student writer by the name of Hayley Dupree. She is brimming with talent and has some of the best one-liners I have seen from a student copywriter's book as of late. Let's check them out in this week's portfolio...

Workshop

Year one channel update

As year one of the YouTube channel wraps up, I wanted to take a moment to explain why I started it in the first place. I've been so blessed by the support over the last year and am excited for what creative advertising craziness we can get into over...

Workshop

Q&A: Questions For An Art Director

It's time for my second Q&A over some questions around becoming and working as an Art Director. If you have a question you would like answered on an upcoming video, comment on the video! Thanks

Workshop

Portfolio Critique #5 - Carlos Melo, Graphic Designer

Today's portfolio critique comes to us from Carlos Andrés Melo from Bogotá, Colombia. This graphic designer has some killer typography skills and is on his way to do some special things. Please give Carlos some love or critique in the comments of...

Workshop

Creating A Basic Freelance Contract

As a freelancer, a contract is the most important document to align with the client on an assignment and to protect yourself financially. You should not start any project until you receive a signed contract from your client. This video will take you...

Leaders

The Cultural TfL Map x Time Out

Time Out exists to inspire their readers to make the most of their city - whether that’s the latest must-see art exhibition, a serene hidden garden or a killer music venue in an unexpected part of town. That’s why they’ve teamed up...

Workshop

Being An Art Director On A Photoshoot

In todays video, we talk about some standard need-to-knows before going on your first photoshoot as an Art Director. We explore the process and dive into some tips that will hopefully help you before you land on set. Thanks for watching!

Workshop

Portfolio Critique #2 - Spencer Gabor, Art Director

Today, we critique the creative portfolio of a talented Illustrator by the name of Spencer Gabor. Please post any constructive criticism you might have for Spence in the comments of the video. On a side note, if you would like your portfolio...

Inspiration

Portfolio Critique #1 - Kevin Yurasovich, Art Director

Today, we critique the creative portfolio of newly-hired Art Director Kevin Yurasovich. Please post any critiques you might have in the comments below. The more constructive feedback we can give Kevin, the better so please comment below the video to...

Workshop

Beginner's Guide To Double Exposure In Photoshop

For those looking for cool effects in Photoshop, double exposure is a pretty fun one to mess with. Combining two images can elevate the artistic nature of your piece and make beginners look much more professional. I hope it provides you with a new...

Workshop

Mentorship - The Key To Growth

Today, we're talking mentors. At the beginning of your career, nothing is more important to your long-term growth than mentorship. Finding a mentor is crucial to picking up different skills, creating an efficient career path for yourself, and working...

Workshop

For Beginners Building Their Creative Résumé

Though your portfolio is your golden ticket to obtain that job interview, your Résumé is the ad that leads them there. I hope this helps you out as you start to construct your Creative Résumé and prepare to break into the advertising industry.

Workshop

What Account Service Looks For In A Creative

In Advertising, it often feels like Account Service vs Creative. But can't we all just get along? Today, we get the Account Service perspective on what makes a good creative to help us better facilitate and foster that relationship.

Workshop

The Journey - Nick Kidd, Junior Art Director

This week I interviewed Associate Art Director, Nick Kidd, to see how he got into advertising. If you are an aspiring creative looking to break into the game, check it out. I hope it provides you with some perspective and value. Thanks!