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On the 25th of March 2015, Creativepool met up with Annette King, CEO at Ogilvy & Mather Group UK, after we all watched the hilarity between comedian Jimmy Carr and Ogilvy & Mather Group's Vice Chairman, Rory Sutherland when they took to the stage at...
Posted by: Creativepool
Live from the Advertising Week Europe YouTube Stage Advertising Week Europe has 200+ events including more than 180 seminars and workshops. World-class industry thought leaders take the Advertising Week stage to tackle the industry's issues and...
Posted by: Advertising Week
Mars - Winning Yes, we all know they're much smaller than they used to be (Mars have admitted as much). But they're still one of the leading chocolate brands, and need the power of advertising to maintain that position. Fortunately, the Mars people...
Posted by: Magnus Shaw
McCann NY McCann New York chief strategy officer Steve Zaroff, has been promoted to the additional post of managing director, effective immediately. Zaroff joined McCann as CSO in 2012 to oversee the strategic direction of the agency's clients, and...
Posted by: Creativepool Editorial
Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...
Posted by: Creativepool Editorial
Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...
Posted by: Benjamin Hiorns
Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
The London-based (and Wokingham-born) independent marketing agency RPM, has joined forced with BSkyB's Sky Academy to design the new Sky Academy Careers Lab. The Careers Lab follows the success of the Sky Academy Skills Studio, which launched back in...
Posted by: Creativepool Editorial
Ralph Appelbaum Associates, the largest museum exhibition design firm in the world, recently lent their expertise to the Royal Air Force Museum in London. The new permanent exhibition will look at the planes used during the First World War, and will...
Posted by: Creativepool Editorial
A recent TV spot for the new Toyota Yaris has been pulled from the airwaves (and the internet) indefinitely after the watchdogs at the Advertising Standards Authority (AVA) deemed that the spot, in which drivers are seen 'dancing' behind the wheel to...
Posted by: Benjamin Hiorns
It was announced yesterday that Leo Burnett London has hired the creative team of Matt Collier and Wayne Robinson from DDB Chicago, where they've worked together since 2011. The duo were originally based in London at Mother, but moved onto JWT where...
Posted by: Benjamin Hiorns
In a new TV spot created by BBDO New York for Snickers' “You're Not You When You're Hungry” campaign, rookie Cleveland Browns quarterback Johnny Manziel (known as “Johnny Football” by fans) is transformed by sheer hunger into...
Posted by: Benjamin Hiorns
Porter Novelli, one of the leading public relations agencies in the world, named Fenella Grey as managing director of its UK office yesterday in a move which is effective immediately. Grey has 17 years worth of cross-practice agency experience,...
Posted by: Benjamin Hiorns
Starcom MediaVest Group's global chief executive officer, Laura Desmond, has recently been named chair of the board of directors of the Ad Council, succeeding Debra Lee, chairman & chief executive officer of BET Networks. The council will be...
Posted by: Benjamin Hiorns
Ogilvy & Mather China have been breathing new life into used Coca-Cola bottles in Vietnam by freely distributing 40,000 modified bottle tops, which can transform any plastic bottle of coke into one of 16 different tools, giving it a “2nd...
Posted by: Benjamin Hiorns
It was announced earlier this week that Kat Gates has been hired as the new global creative director for Leo Burnett Worldwide, where she will manage all creative for Procter & Gamble's 'Always' brand, which specialises in feminine care and hygeine...
Posted by: Benjamin Hiorns
Oreo is an untouchable part of the American brandscape. There’s no doubt that if innocent-looking Oreo ever had any competition, it would squash it. How is this 102-year-old cookie such a powerhouse brand? 1. That emotional hook “The...
Posted by: bluemarlin
Between May the 21st and the 24th, Destination Imagination will be celebrating Global Finals 2014, the world's largest creative thinking and problem solving competition for students. This year (which promises to be the biggest yet), a record setting...
Posted by: Benjamin Hiorns
It has been revealed over the weekend that ad man Rohan Young is to take the role of executive creative director at TBWA\Raad Dubai. Young has been working on a freelance basis in Amsterdam for the past 12 months, as well as filling the creative...
Posted by: Benjamin Hiorns
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
I don't know how you feel about old science-fiction b-movies, but I positively love them. Perhaps it's those predictable, repeated tropes that make them so reliably comfortable and comforting. The unconvincing, plastic creature always carries the...
Posted by: Creativepool
by Magnus Shaw. Very little is certain in this life, but the mad rush of predictions for the year ahead is a rock on which we can depend in the awkward gap between Christmas and New Year. Unfortunately, most of them will be wildly inaccurate - with...
Posted by: Creativepool
- View Alison's Creativepool profile here Website: pingsweetie.com Twitter: @Pingsweetie "I spent half my creative life as an advertising art director and the other half trying to find more varied ways to be creative. I loved the ideas and concepts...
Posted by: Creativepool
Tell us what you do for a living and who you work for? I think, often in pictures, for JKR, coming up with a slice of the creative content and strategy for our FMCG packaging work. Clients like Unilever, Mars, Diageo. What does that involve? The...
Posted by: Creativepool
by Ashley Morrison. James Bond is as much a part of my DNA (or life history) as Wimbledon, walks on Hampstead Heath on Sunday afternoon, and Mars bars. So it pains me a little bit to be mildly disappointed with the new Bond film. Don't worry, this...
Posted by: Creativepool
Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August,...
Posted by: Creativepool
by Magnus Shaw Creativepoolers, welcome back to our list of ten of products advertising told us we couldn't live without (when, in fact, we absolutely could). Please feel free to use the comment box to let us know if there's anything we've omitted....
Posted by: Creativepool
by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
Last Saturday night I lost my catwalk show virginity to the most eligible designer out there, our very own national yellow-haired treasure, Vivienne Westwood. We hot-footed it down to the most unlikely of venues, Smithfields meat market, to cast our...
Posted by: Creativepool Upon deciding that Brooklyn creative agency Labour were to be the first topic of my first Creativepool blog, you cannot begin to imagine how long I toyed with the idea of a political pun for the blog title. So long, in fact, that I was beginning to...
Posted by: Creativepool
Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...
Posted by: Creativepool Editorial
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
This week, we speak to David O’Hearns, Managing Director at Dawn Creative, about how a nightmare at an old agency turned into a beautiful dream of a fresh start. A new dawn, if you will… How was your company born and where are you...
Posted by: Creativepool Editorial
Oxfam has launched its latest legacy campaign, as it encourages activists to “stay in the fight” and continue to fight for causes important to them. Shot on location in London, UK and Nairobi, Kenya, the inspiring film brings to life a...
Posted by: Creativepool Editorial