Displaying 721 - 756 of 825 results
Sony find new ways to play in China Sony is launching its Playstation 4 console in China early next year on the 11th of January 2015, closely following arch rivals Microsoft, who launched their own Xbox One console in October; the first console to...
Posted by: Benjamin Hiorns
Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...
Posted by: Magnus Shaw
British multinational alcoholic beverages company Diageo, which is responsible for everything from Johnnie Walker whiskey to Guinness, recently announced a partnership with GQ magazine and Peruvian fashion photographer Mario Testino in order to...
Posted by: Creativepool Editorial
H&M goes Gaga for Christmas H&M has thrown their hat into the Christmas ring with a glamorous new TV spot starring pop royalty Lady Gaga and classic crooner Tony Bennett. The duo are featured singing the classic “It Don't Mean a Thing (if it...
Posted by: Creativepool Editorial
A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...
Posted by: Magnus Shaw
He’s a film director whose credits include Erin Brokovich, Traffic, and Contagion but now Steven Soderbergh is trying his hand at launching a new alcohol brand. It took the Oscar-winner six years to get the Bolivian brandy that he claims...
Posted by: bluemarlin
Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...
Posted by: Magnus Shaw
Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...
Posted by: Ashley Morrison
Smirnoff has launched its newest campaign ‘Smirnoff Double Side’, with a 3D movie experience at Silverbird Cinemas in Accra Mall. The campaign is aimed at giving young adults the opportunity to break free from their typical lifestyles. It...
Posted by: Creativepool
A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...
Posted by: Creativepool
Channel 5's new owners, Viacom, who bought the channel for £450 million back in May and will be taking it over later this month, has announced that they will not be shutting down the channel's in-house advertising sales team, likely...
Posted by: Benjamin Hiorns
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
Guitar Centre, the world's largest musical equipment retailer, recently announced that DJ and producer Steve Aoki will be the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign, following previous...
Posted by: Benjamin Hiorns
Thursday is definitely the new Friday, and last Thursday we hung out at the new House of Vans for the opening of London’s only indoor skatepark. Because its hidden around five of the Old Vic tunnels beneath Waterloo Station, its a bit hard to...
Posted by: Creativepool
Amazon has stated they want to make purchasing advertisements from the site “As easy as buying a new book” with their new self-service tool, which allows media buyers to purchase ads without needing to involve a salesperson. The Publicis...
Posted by: Benjamin Hiorns
Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...
Posted by: Ashley Morrison
I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...
Posted by: Ashley Morrison
In much the same way as cinemas now use the lure of movies to sell popcorn at vast profit, so the World Cup can be seen as deploying football games as a lure to sell enormous quantities of advertising. Which is absolutely fine by me as I find...
Posted by: Magnus Shaw
I'm busy. Very busy. And that's a good thing in the world of any freelancer. If there's one part of the “job” I find arduous, it's the touting for work. I don't mind the networking, as long as there's a nice finger buffet and a reasonable...
Posted by: Ashley Morrison
What a whirlwind the past 2 days have been, its surprises me that CDW is already coming to a close! A big thank you to everyone on the Clerkenwell Design Week team for facilitating the inspiring events that nurture our industry. Don’t forget to...
Posted by: Creativepool
Clerkenwell Design Week has kicked off and there is some amazing work on show! We are so impressed with the creativity coming out of the exhibits this year, and cant wait to be apart of more talks, workshops and competitions. Dont forget to check for...
Posted by: Creativepool
Happy Monday! We are all patiently waiting for the release of innovative installations, pop-up exhibits and showroom events this coming week. For those of you who are new to Clerkenwell Design Week, it is a three day showcase in the heart of one...
Posted by: Creativepool
Bridgestone, the world's largest tyre and rubber manufacturer, are targeting a new audience with a new advertising campaign by Publicis Hawkeye for its revolutionary new line of tyres. Emmy-award winning Modern Family star Julie Bowen has been tapped...
Posted by: Benjamin Hiorns
It was announced last week that KV Sridhar, the erstwhile chief creative officer for Leo Burnett in India who is affectionately known as 'Pops' by his friends and co-workers, will be taking the CCO post at SapientNitro, the interactive marketing,...
Posted by: Benjamin Hiorns
I am writing this blog on a train on the way back to the Big Smoke following a few days mini-break in Cornwall, Mevagissey to be exact. As usual I have found the green hues, sea air and laid-back friendly locals a tonic to my tattered nerves and eye...
Posted by: Jessica Hazel
Between May the 21st and the 24th, Destination Imagination will be celebrating Global Finals 2014, the world's largest creative thinking and problem solving competition for students. This year (which promises to be the biggest yet), a record setting...
Posted by: Benjamin Hiorns
For the second year running the top distinction at the annual Facebook Studio Awards has gone to an advertising agency and brand combination, who used the social media platform as a base from which to launch a successful campaign. This year the...
Posted by: Benjamin Hiorns
The planned merger of major, global advertising holding firms Publicis and the Omnicom Group has hit a few major hurdles of late, which will need to be resolved before the $35 billion merger can take place. The first major hurdle to overcome will be...
Posted by: Benjamin Hiorns
Leo Burnett, one of the world's leading creative advertising networks, recently announced the departure of KV Sridhar, the chief creative officer for India and the subcontinent. Affectionately known as 'Pops' amongst co-workers and friends, Sridhar...
Posted by: Benjamin Hiorns
I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...
Posted by: Ashley Morrison
When the dreadful story of the mysterious disappearance of Flight MH370 dawned on the world, it was notable how many people pontificated ‘Surely all those satellites and things can track a plane anywhere.’ Some hotheads even went as far...
Posted by: Magnus Shaw
WPP, the largest advertising company in the world, have recently announced an increase in revenue of more than 6% in just the first two months of the year, thanks to improved business in both western Europe and the U.S. According to CEO Sir Martin...
Posted by: Benjamin Hiorns
'Merry Christmas' - that's how it began. On 3 December 1992, Neil Papworth from Sema Group, used his PC to send this written seasonal greeting to the phone of a Vodaphone executive. By 2010, 6.1 trillion SMS text messages were sent annually. That is...
Posted by: Magnus Shaw
The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...
Posted by: Magnus Shaw
I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...
Posted by: Creativepool When you’re self-employed there’s little that can upset the equilibrium quite as much as someone from Timbuktu taking over your email account. Last week this happened to me and let me tell you, it is damned annoying. In fact in the...
Posted by: Creativepool
