Displaying 73 - 108 of 282 results
J. Walter Thompson London - HSBC The latest HSBC UK campaign by J. Walter Thompson London aims to demonstrate how HSBC’s products and services keep its customers moving onwards with their lives. The four specific offerings are: a one day...
Posted by: Benjamin Hiorns
Whilst it might seem a little mean spirited for the festive season, we can never say no to a bit of delicious satire, so we were thrilled to hear that mcgarrybowen had created a set of Brexit-themed crackers for the Guardian. Aimed at putting a...
Posted by: Creativepool Editorial
Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...
Posted by: Creativepool Editorial
Debenhams has launched its 2016 Christmas marketing campaign from retained agency J. Walter Thompson London, with a subtle evolution of their successful “Found It” campaign platform, which has featured as the basis of its seasonal activity for...
Posted by: Creativepool Editorial
Cheil Spain - WiZink WiZink, the bank formerly known as BancoPopular-e, has appointed Cheil Spain as its first creative agency following a pitch. Cheil Spain beat a number of undisclosed agencies to win the business and will now work on all brand...
Posted by: Creativepool Editorial
Human-powered inefficiency machines aim to stop us taking electricity for granted Royal College of Art graduate Meret Vollenweider has created an interactive installation of human-powered appliances in order to stop people taking electricity for...
Posted by: Benjamin Hiorns
MEC - Nationwide MEC is looking poised to win Nationwide's estimated £38 million media planning and buying account. Havas Media has looked after Britain’s biggest building society since 2008 and pitched against Starcom and the7stars as...
Posted by: Creativepool Editorial
Monster, the online jobs service, has launched an ambitious and quite literal new pan-European campaign introducing a formidable new character to reinvigorate the brand. The pan-European campaign is the first work by mcgarrybowen for Monster since...
Posted by: Creativepool Editorial
VML – Wendy's The Wendy's fast food has announced named VML as its creative agency of record. The Kansas City-headquartered firm will expand its role from Wendy's digital agency of record to full creative development. Kurt Kane, Wendy's Chief...
Posted by: Creativepool Editorial
We first met Neil Davidson back in October at the Festival of Marketing. His tenacity to analyze and explore our ever-evolving relationships with brands sparked our interest and intrigue to hear more. His presentation, “How Do You Get...
Posted by: Creativepool Editorial
In what has been a rather unsettling start to 2016 in terms of celebrity “news” – with David Bowie and Alan Rickman creating a torrent of outpouring across social media – we couldn’t let the week go by without a nod to Terry Wogan. Upheld...
Posted by: Ashley Morrison
An ingenious new device from Proximity London hopes to revolutionise charitable giving. The “Hope Locker” marries a video display to a coin operated changing room locker in a manner I'm actually surprised hasn't been done before, but then...
Posted by: Benjamin Hiorns
BBH London – Tesco When I was a wee lad (in the heady days of the mid-90's), Halloween wasn't a particularly big deal. Sure we got together to watch movies we probably shouldn't have been watching and hit up our neighbours houses for Dime bars and...
Posted by: Benjamin Hiorns
Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...
Posted by: Creativepool
Apple iPhone 6S images leaked? Days after Apple accidentally leaked images of their new iPods, images of the tech giant's next iPhone (the iPhone 6s) have hit the internet. The photos cite a “Proven” Apple source, and show that the new...
Posted by: Benjamin Hiorns
Martin Krejci directs this new film through STINK, and they're urging you to #LoveEveryMinute. The campaign aims to establish lastminute.com as the travel and lifestyle brand of choice, one where you can get everything you want from your downtime....
Posted by: Creativepool Editorial
In the UK, those standing for parliament always use the branding of their party. During the run-up to the recent general election, you may have noticed Labour candidates' posters were red and yellow with a red rose; Tories were all blue and white...
Posted by: Magnus Shaw
Whilst it began life back in the mid-90's as an easy punchline, thanks largely to the larger than life public persona of its founder Stelios Haji-loannou, EasyJet has evolved in the ensuing 20 years to become Europe's leading airline. It's also...
Posted by: Benjamin Hiorns
As Mr. Osborne will never tire of telling us, between now and May 7th, things are looking up. The economy, which at one point was about as healthy as a pigeon in a bus lane, is really picking up. But make no mistake, this is no time to be frivolous...
Posted by: Magnus Shaw
Coke Zero teamed up with Ogilvy & Mather recently to develop the world's first drinkable billboard. The 26 by 36-foot, 23,000 pound billboard was built to celebrate the final four NCAA college basketball games in White River State Park in...
Posted by: Creativepool Editorial
In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...
Posted by: Creativepool Editorial
Tiny Flying Drizzy - Are you a fan of chart-topping hip-hop star Drake and a fan of Flappy Birds? If so, this is the game for you. Collect Grammy Awards as Drake's disembodied head in this vaguely creepy clone that looks as if it were cobbled...
Posted by: Benjamin Hiorns
Another year over, and a new one just begun - almost. As 2016 breathes ever more heavily on the backs of our sweaty necks, we thought it would be useful to furnish you with all the details you need to be a fount of entertaining facts at your local...
Posted by: Magnus Shaw
British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...
Posted by: Benjamin Hiorns
After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...
Posted by: Creativepool
Storytelling has always been at the heart and soul of a successful brand identity, creating an approachable personality to encourage consumer engagement. But with the rise of the tech-savvy Generation Z, brands are innovating by telling their tales...
Posted by: bluemarlin
Soft drinks and shower gel. Heavy machinery and hats. A film franchise and manly cologne. At bluemarlin, we believe that all brands have the innate potential to stretch their identity into certain foreign categories. The right positioning and a...
Posted by: bluemarlin
If there's one thing HM Coalition Government don't like, it's spending money on public services. Yes, they're really very adamant that nothing more than the absolute minimum needed to keep us slaving away and stumping up our taxes, is available....
Posted by: Magnus Shaw
Many Creativepool readers are already well into their career, but it's clear a fair few are just starting out, possibly still seeking their first gig. If that's you, please stay with me. First, let me say that I recognise your wretched luck. You're...
Posted by: Magnus Shaw
I was never keen on the National Lottery. On the night it launched, I nipped to the shop for cigarettes and was confronted with a queue which reached out of the door and off down the street. I was concerned the people had been hypnotized and summoned...
Posted by: Magnus Shaw
Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...
Posted by: Jessica Hazel
"I have always been rubbish at elevator pitches! But here goes... Headscape is a web design company that offers development, design and consultancy services. We have a broad client base from large public sector organisations to charities, higher...
Posted by: Creativepool
by Magnus Shaw For the advertising sector The Olympic Games are less about running, jumping and cycling - and more about the infamous copyright clampdown on certain words and branding devices. Those tussles have been well-covered on Creativepool and...
Posted by: Creativepool
by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...
Posted by: Creativepool
by Magnus Shaw When a kitchen is infested with cockroaches, the little beasts do their unpalatable work quite happily while the room is dark.But turn on a light and they scatter chaotically in all directions, scared and confused. There are many...
Posted by: Creativepool
by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
Posted by: Creativepool
