Displaying 73 - 108 of 8097 results
There are few retail brands in the UK as beloved as WH Smith and now that the Post Office has officially shat the bed as far as public perception is concerned, it remains perhaps the last bastion of wholesome, stationery-based high street...
Posted by: Benjamin Hiorns
Paulo Areas, CCO at Forever Beta shares his insights on AI imagery and where it is heading in the future; this follows Forever Beta’s campaign with Included, a global impact-led diversity and inclusion consultancy. We have heard several times...
Posted by: Creativepool Editorial
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
The Nintendo Switch touches down in stores and homes worldwide today (March 3). I have mine on preorder and will be popping to pick it up as soon as I'm done with work for the day (no I didn't pull a sickie, but I was tempted), but until then, I...
Posted by: Benjamin Hiorns
This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...
Posted by: Creativepool Editorial
Imagine if Ludwig van Beethoven were around today. With so many distractions and crazy growing technology, would he be as musically creative as when he was only surrounded by his imagination, piano keys and silence? The truth is… it’s...
Posted by: Andy Bolter
Robot Food has refreshed the branding for Danish beer brand Tuborg. The Leeds-based strategic branding gave the iconic beer a refreshed design look to emphasise Tuborg as a “proud parent brand,” harmonising the primary packaging around...
Posted by: Creativepool Editorial
Was there ever really any doubt about who would be taking home the keys to number 10 this afternoon? No. The ink has been drying slowly for the last month on the Liz Truss bid for ministerial supremacy so the hundreds of news pieces that...
Posted by: Benjamin Hiorns
There weren't many things to be thankful for in 2020 - certainly good health, having a job, and for many, Pornhub. The brand offered free Premium access to all users at the beginning of the pandemic, and around the same time as Thanksgiving, their...
Posted by: Creativepool Editorial
Work-Order - HuffPost The Huffington Post has been rebranded as HuffPost in a bid to help the news organisation “become better listeners” and build up trust with its audience. The name change and new logo marks the news site’s...
Posted by: Creativepool Editorial
These days, we’re by no means strangers to the phenomenon that is reality TV. It permeates every channel, every genre and every demographic. We laugh at the modern Victorian freak show that is X Factor, with their hopelessly deluded, fragile...
Posted by: Ashley Morrison
Many Creativepool readers are already well into their career, but it's clear a fair few are just starting out, possibly still seeking their first gig. If that's you, please stay with me. First, let me say that I recognise your wretched luck. You're...
Posted by: Magnus Shaw
While agencies are understandably focusing on the wellbeing of their younger workers, stress affects all of us. When asked to give an insight into how we approach mental health at Southpaw, our CEO Tom Poynter argued that senior industry staff are at...
Posted by: Southpaw
As we start to enter the awards season we often find people and businesses are torn as to whether they should enter, attend or do neither. You only have to cast you mind back to early summer when Arthur Sadoun, the new CEO for the Publicis Group...
Posted by:
Having read the debate in our industry on gender balance over the past few days, sparked by Kevin Robert's 'leave of absence', I thought it worth looking again at what can be done about equality, not just for women, but increasing diversity...
Posted by: Suki Thompson
Unfortunately there is still something of a stigma attached to grown men and women reading comic books. Personally I take umbrage with the assumption that all comic books are trite super hero stories as some of my favourite comics are anything but....
Posted by: Benjamin Hiorns
Nutshell Creative is an integrated marketing agency in Milton Keynes that “delivers the full spectrum of creative, digital and print services.” While many would have you believe that print is dead, brands that underestimate the...
Posted by: Creativepool Editorial
Ice cream is always going to be a big draw when it comes to advertising. There’s something so bold and alluring about it, after all, particularly the ‘luxury’ brands. And it doesn’t more luxurious and iconic than...
Posted by: Creativepool Editorial
If your're in "Sales" you've probably been a delegate or participant in scores of presentations where some "guru" gives advice on how to sell something. Goodness knows how many of us have been subjected to these usually boring and ultimately futile...
Posted by: Tagmakers
The Covid-19 pandemic has seen a rise in popularity for brands who are more purpose-driven. The past year has shown us how important it is to have a purpose to which your customers can connect, one key message that can be described in one sentence...
Posted by: Creativepool Editorial
Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. So how can brands successfully sell to the world’s greatest emerging market? Learn how to...
Posted by: Nicky Anstice
It’s been a heck of a few weeks. Actually, make that a heck of a few months. Why? Because I’ve been revamping my home and it’s taking up every waking hour of my time. It all started off more Kevin McCloud - a la Grand Designs. We...
Posted by: Ashley Morrison
I'm serious. Quit while you're ahead. Or rather, quit while you're not as far behind as you will be if you keep reading. Apart from its arguable entertainment value, it will not enrich your life, make you cleverer, funnier or wealthier. Or even feel...
Posted by: Ashley Morrison
Last week, I wrote a blog post entitled, Why on earth do I need a copywriter? I speak English and own a computer. As I'd hoped, the blog caught the attention of a lot of you - but not just copywriters, as it turned out. From designers to marketing...
Posted by: Ashley Morrison
As many of you will know Topman has recently got itself in a bit of trouble with some new T-shirt designs featuring some rather questionable slogans. But given that the emotional responses these novelty slogan T-shirts usually conjure up range from...
Posted by: Creativepool
Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...
Posted by: Creativepool Editorial
If you ask anyone in my family to identify my mum, they’ll refer to the jingle jangle of the mass of gold bracelets on her wrists. That metallic cacophony to me, more than a look or smell, is the truly evocative sound of home, and of love. So...
Posted by: Creativepool Editorial
Peter Watson, Social Media Expert and Managing Director of Digital Marketing Agency, Distract, takes us through his thoughts on how Instagram’s push to be “like everybody else” could end up beings its undoing. When it comes to...
Posted by: Creativepool Editorial
The use of attack ads has become increasingly common in British political campaigns, as both parties seek to gain an advantage over their opponents by highlighting their flaws and weaknesses rather than extolling their own virtues. This is a plague...
Posted by: Benjamin Hiorns
I came across a post from Richard Shotton (it's here) discussing Rory Sutherland's recent piece on how perhaps agencies are missing a trick in the pitch process by selling only the positive and not the negative (and I noted the often fierce reaction...
Posted by: Whistlejacket
Chief Executive Nicolas Geahchan is both a creative leader and a business head. Nicolas has always considered advertising one of the most interesting jobs people could make. Creative professionals get paid to think creatively, and there's no way the...
Posted by: Creativepool Editorial
This week, Michael Bloomberg called time on his attempt to win the Democratic nomination to run against President Trump. The New York billionaire laid out roughly $550 million in just over three months of campaigning. Bloomberg spent a mind-boggling...
Posted by: JSR Content
At this time of year, JSR Agency usually throws a Christmas party or distributes gifts for clients which amounts to the cost of around £10,000. This year, as the world seeks to implode on itself at every turn, we wanted to take that money and...
Posted by: JSR Content
Despite ongoing fears and speculation that robots could steal British jobs, new data reveals that the majority of industry professionals (63.3%) have never witnessed job losses as a result of the introduction of robots or automated processes....
Posted by: Creativepool Editorial
Taxis in Mumbai are not only the most convenient form of transport but have also become an iconic aspect of the city’s culture, and whilst a lot of care and attention is lavished on these taxis by their drivers, very little thought is given to...
Posted by: Creativepool Editorial
It would be a strange person who would argue we are not all entitled to privacy. When taking a bath, most of us would be alarmed were we to find a ladder at the window, allowing anyone and everyone to have a peek at us as we shampooed and scrubbed....
Posted by: Magnus Shaw
