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Leaders

Cannes Lions 2016 top speaking sessions to get ahead

There's lots to enjoy and soak up at the Cannes Lions festival, so much so that it can all be a little overwhelming. This is especially true when it comes to the various talks happening throughout the week. Here, we've collected a few of the more...

Posted by: Creativepool
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Leaders

The Latest Highlights & Trends in Tech

Exploring New Realities The New Revolution at Six Flags As a fan of both roller coasters and VR, this news really excited me, and had me semi-considering booking an immediate flight to LA. This is the rather boldly named “New...

Posted by: Benjamin Hiorns
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Leaders

Meet the robot that gets smarter when it changes shape.

War is hell, they say. So perhaps it's not surprising the stuff of nightmares is funded by the military. The US military to be precise. Yes, the American Army is putting cash dollars into into a robotic cockroach. What's more, it's an intelligent,...

Posted by: Magnus Shaw
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Leaders

Bulldog launches limited edition Penguin Packs

Whilst male beauty products and classic novels might not appear to be perfect bedfellows on paper, the award winning Bulldog Skincare For Men brand have put together a genuinely unique gift concept that brings together the worlds of skincare and...

Posted by: Creativepool Editorial
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Leaders

HP double your desktop's design potential

Hewlett Packard is launching a new desktop computer in the UK that aims to help designers move seamlessly between physical and digital platforms by implementing both a vertical touchscreen and a horizontal touchpad. The machine is an interesting...

Posted by: Creativepool Editorial
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Leaders

Google get physical on Tottenham Court Road

It was bound to happen eventually. Following in the lofty footsteps of Apple and even Amazon, Google have finally opened their first physical store. This time, however, it's us mere English peasants that are getting there first with the launch of the...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial
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Features

How to start your own fashion label: by the founder of Oops!

Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...

Posted by: Creativepool
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Leaders

#techtuesday: The best of CES 2018 and other stories

CES 2018 For even more on CES 2018, check our #techtuesday piece from last week. CES visitors blown away by Byton Concept Byton debuted its first concept car at CES this year. The all-electric, self-driving SUV is described by the Chinese startup...

Posted by: Creativepool Editorial
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Leaders

Is Texas the next creative hub?

Saatchi & Saatchi LA agency is following Toyota, its sole client, to Texas. Toyota announced in April that is would be shifting its sales and marketing headquarters from Torrance, California to the Dallas suburb of Plano. The Publicis Groupe agency...

Posted by: Benjamin Hiorns
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Leaders

AdWorld Roundup: Accounts

Shop Direct Takes The Cake Shop Direct, the owner of digital retail brands such as Very and Littlewood's, recently named the Cake group as its retained PR agency following a competitive pitch. Lee Publicity will contain to be kept on retainer as...

Posted by: Benjamin Hiorns
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Industry

The Overwhelming Impact of Automation on Creative Careers #MoneyMonth

The creative industry is no longer just about raw talent and inspiration; in the last 12 months it’s been forced to pivot wildly and transform into something of a complex interplay of human ingenuity and artificial intelligence. Right now,...

Posted by: Benjamin Hiorns
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Inspiration

Lovehoney get creative with censorship #BehindTheIdea

Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....

Posted by: Creativepool Editorial
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Inspiration

Proving that Pot Noodle is “real food” that fills a hole #BehindTheIdea

Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...

Posted by: Creativepool Editorial
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Industry

Are agencies ready for true AI disruption in 2024? #PredictionsMonth

What better way to celebrate the “most depressing day of the year” than by pontificating over the collective demise of the creative industries? I jest, of course, but there is a surprising amount of doom mongers out there who would have...

Posted by: Benjamin Hiorns
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Industry

5 Outsourcing Trends To Look Out For In 2024

In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...

Posted by: We Are Amnet
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New Trending Artworks in the Print Industry

The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...

Posted by: Creativepool Partner
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Leaders

Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth

Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...

Posted by: Creativepool Editorial
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Features

A Brief History of AI in Advertising #HistoryMonth

Artificial Intelligence (AI) has become an integral part of our daily lives and it’s happened in a surprisingly slow and incestuous way. While many of us might have only become aware of its influence in recent months, the groundwork has been...

Posted by: Benjamin Hiorns
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Features

How AI Can Save Creatives Money Without Replacing Us | #MoneyMonth

If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...

Posted by: Benjamin Hiorns
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Industry

Will AI take my job as a designer? #ManVsMachine #PurposeMonth

In the second of an ongoing series, I’ll be examining the impact generative artificial intelligence is having on our creative jobs. Here, I’m focusing on design and exploring whether the designers of the future will be able to compete...

Posted by: Benjamin Hiorns
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Inspiration

Using AI For Creativity Without Losing Ourselves

Unless you've been hidden away with your head down editing, animating, creating or filming, then you'll of seen the outpouring of mind-blowing creative AI tools across all of your social feeds, inboxes and events. At Tilt, we're very aware of how...

Posted by: We Are Tilt
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Features

Nostalgia Marketing: The Effectiveness of Relating Your Brand to the Past

Marketing is at its most effective when a brand can make an emotional connection with its audience - and what better way than to connect through the memories of our childhoods. From the slushy machine at the cinema to retro music and our favourite...

Posted by: Creativepool Editorial
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Inspiration

The children’s book made with AI in a weekend – is it creative?

At what point does a genuinely interesting experiment become an “affront to artists everywhere?” That’s the question I shall aim to answer over the next 500 or so words. It’s a quandary that revealed itself to me when perusing...

Posted by: Benjamin Hiorns
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Features

Top 5 most innovative product designs of 2022 | #YearInReview

2022 will forever be remembered as the year the Queen died and the year Vladimir Putin cemented himself as “Hitler 2.0” by invading Ukraine. But, as if often the case, a lot of good still managed to squeeze its way out of the muck and the...

Posted by: Benjamin Hiorns

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