Displaying 73 - 108 of 184 results
Creativepool’s inaugural DEEPDIVE event saw Michael Tomes assembling together industry leaders to delve into the issues surrounding the sometimes precarious balance of creativity, technology and innovation within the world of...
Posted by: Creativepool
Ocean Outdoor - Team GB Ocean Outdoor has been named as the official outdoor media provider to Team GB in the run up to the 2016 Olympic Games in Rio. As part of the deal, Ocean will support Team GB’s “Bring On The Great” campaign,...
Posted by: Creativepool Editorial
Coca-Cola get into the spirit of the Rugby World Cup Coca-Cola Great Britain has launched its Rugby World Cup 2015 campaign, which looks to excite the nation ahead of the Tournament later this year. As official soft drink, water and sport drinks...
Posted by: Creativepool Editorial
ADCOLOR, the nonprofit organisation whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries, has announced that this year's 9th Annual ADCOLOR Industry Conference and Awards will take...
Posted by: Creativepool Editorial
Nvidia enter the console wars Whilst Sony's Playstation 4 and Microsoft's Xbox One might be sitting pretty as the best selling games consoles on the market, there is always room for a little healthy competition. Nintendo's Wii U arguably fulfils a...
Posted by: Creativepool Editorial
Starcom Mediavest Group SMG has been appointed as the media agency partner of du, the Dubai-based integrated telecommunications service provider. The win came after an intensive eight-month, multi-agency pitch, with Starcom coming out on top against...
Posted by: Creativepool Editorial
Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...
Posted by: Magnus Shaw
Advertising might be only one aspect of the great social media boom, but it's a pretty large one and it's only going to get larger. In fact, by 2017, Mintel, the leading global supplier of consumer, product and media intelligence, has predicted that...
Posted by: Benjamin Hiorns
In 1943 in a small Swedish village, an industrious, dyslexic teenager who went by the name of Ingvar Kamprad opened his first furniture store after spening his days selling matches, ballpoint pens, flower seeds and Christmas decorations to...
Posted by: Jessica Hazel
Creativepoolers in the fortunate position of holding down a fulltime staff job will be familiar with the warm glow of the monthly payslip. Sure, you'd probably like the net total to be larger, but at least your earnings show up on a predictable...
Posted by: Magnus Shaw
"Minx Creative is a full service creative studio. We create integrated campaigns and design for print, identity, branding, display and digital based projects.." What do you actually do? It’s a pretty packed day for us both each day in the...
Posted by: Creativepool
We recently had a freelancer get in touch with us who had found a brief through the site, completed the work required - but still hadn't got paid. Well, to help them and those who may be in a similar position, we have created these notification...
Posted by: Creativepool
by Magnus Shaw Creativepoolers, welcome back to our list of ten of products advertising told us we couldn't live without (when, in fact, we absolutely could). Please feel free to use the comment box to let us know if there's anything we've omitted....
Posted by: Creativepool
I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...
Posted by: Creativepool
Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...
Posted by: Creativepool
As a recruiter and a direct hirer, we have all seen a great CV, got excited, said things in our head such as “perfect!”, “oh brilliant, so and so is going to love them!” I already am banking my next pair of shoes and hoping to...
Posted by: Creativepool
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
This week, we sit down with Molly Tappin, Associate Creative Director at The Wild by Jungle Creations, to explore the poignant and proactive campaign “Shirt 38.” Born out of a pressing need to address the alarming rise in domestic abuse...
Posted by: Creativepool Editorial
With 72% of brands stating that one of their biggest fears is to be accused of greenwashing, Bec Peel looks at its impact on brands and how they can communicate sustainability issues with clarity. I’ve read a few reports recently on the...
Posted by: Continuous
There is no single formula to creating the ultimate in sustainable packaging, and that is because there is no singular metric by which we measure sustainability. Emissions, waste, toxicity - in fact all nine planetary boundaries - these are just...
Posted by: Denomination
Something a little different today! We’re speaking to Chris Trotman, Creative Director at Run for The Hills, about his agency’s work creating the brand identity and interior design for a very unique and very sustainable workplace. COAL...
Posted by: Creativepool Editorial
Purpose-driven brands are proving that businesses can be a force for good, while changing consumer behaviour and unsettling the incumbents. Our Brand Strategist, James, tells us more. In a world that’s rapidly changing and constantly...
Posted by: Better
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
How did you get into the industry? After Uni, I worked a bit as an editorial illustrator for some sports magazines in Milan, when illustrators were still painting with brushes on paper - but was not the ideal scenario for me as I have always been...
Posted by: Creativepool Editorial
Sainsbury’s has kicked off the countdown to Christmas with its highly anticipated Christmas advert airing for the first time today. Set in a Sainsbury’s store as customers are busy shopping for their big day essentials, a curious girl...
Posted by: Creativepool Editorial
The Royal British Legion's 2023 Poppy Appeal launched last week with an appearance on BBC Breakfast that introduced the new 100% paper, fully recyclable poppy designed by Matter, and created through a collaboration of British partnerships. These...
Posted by: Creativepool Editorial
The Future Collective is a strategically led creative consultancy based in the UK globally renowned for both thought leadership and creativity. Since 2019 they have worked with ambitious global brands and startups alike, creating distinctive brand...
Posted by: Creativepool Editorial
We sit down with Jon Olsen, Vaask Founder, for a very different Company Spotlight. How was your company born and where are you based? In early 2020, as the pandemic took hold, I grew frustrated by the hand sanitizing experience. Now more important...
Posted by: Creativepool Editorial
The Official Charts Company - the producers of the UK’s Official Singles Chart as heard on BBC Radio 1 - is unveiling a new brand identity and consumer digital platform, where brands will be able to connect safely with an engaged and loyal...
Posted by: Creativepool Editorial
Stephen Izatt, MD at brand consultancy Thinkfarm, looks at why the pitching process is a broken, expensive drain on the creative sector - and makes the call for change. Branding agencies and consultancies like ours constantly face a barrage of...
Posted by: Creativepool Editorial
Stormy Studio is an award-winning business-focused animation studio in the UK that produces high-quality 2D and 3D business explainers and marketing animation for global brands and businesses. To learn more, we spoke to company founder and creative...
Posted by: Creativepool Editorial
Amid economic uncertainty, the advertising ecosystem is maintaining its resilience. With budgets continuing to grow, there is a sense of optimism that seems at odds with the economy at large. This positivity is not ill-founded. Many companies were...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? My days are incredibly diverse, spinning multiple plates at any given time. I think the only typical moment within my day is drinking coffee. I could be writing briefs, reviewing...
Posted by: Creativepool Editorial
Andy Wilson, Media Director at Dropbox, gives us his thoughts on what Black Friday and Cyber Monday mean for online creators and entrepreneurs and outlines how to market a small business online and get the most out of the event and its immediate...
Posted by: Creativepool Editorial
Black Friday, one of the year's undeniable major retailing occasions, returns on the 25th of November. This occasion encourages businesses to develop new marketing strategies and make better-informed business decisions to remain competitive and deal...
Posted by: Benjamin Hiorns
Proud-Robinson is a small but perfectly formed marketing agency that has worked “above, below and in most cases through the line.” They operate across borders, media channels, traditional networks and communications disciplines to make a...
Posted by: Creativepool Editorial
