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Leaders

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

Posted by: Benjamin Hiorns
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Leaders

The 2018 FIFA World Cup in Advertising

With the 2018​ FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...

Posted by: Creativepool Editorial
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week: Irn bru, beanz, comedy cats and Bradley Cooper

The Leith Agency - Irn Bru Xtra Musical comedian Brett Domino? Talking Squirrels? Seb Cardinal (of Cardinal Burns) directing? Sounds like the perfect ingredients for a new IRN-BRU commercial. Working through The Leith Agency, Seb stepped behind the...

Posted by: Creativepool Editorial
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Features

You don’t need the big budget to embrace purpose

Early last year, Unilever doubled down on brand purpose and argued that investing more in purposeful communications is the smart thing to do for any brand. That was January 2020, and since then, a global pandemic has proven Unilever quite right, with...

Posted by: Antonino Lupo
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Leaders

Ads of the Week: The last of the big Christmas spots and other stories

Havas London - Heathrow Heathrow has unveiled its second-ever Christmas advert, revealing the epic, 50-year-long love story of Doris and Edward Bair, the much-loved teddy bears, who were shown in the airport's first Christmas TV ad last year. The...

Posted by: Creativepool Editorial
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Inspiration

Selling a unicorn and going #BehindTheIdea with Spendesk

European startup Spendesk recently launched its first-ever multi-market brand campaign, putting people and play front and centre to reinforce not only its service differentiation but its people-first company identity. As a newly minted...

Posted by: Creativepool Editorial
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Features

Ads that made history: 1984

Such is the power of Apple’s 1984. You see as little as a string of 4 numbers (or more precisely, a date), you see a still frame from the original ad, and you instantly know we are talking about a game-changer in the history of...

Posted by: Antonino Lupo
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Leaders

Reports of the death of advertising are false

There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...

Posted by: Creativepool Editorial
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Leaders

YouTube unveils pre-Cannes Lions ad leaderboard

With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Adara Stage: Wednesday

Live Stream: 9:30 - The Journey of Data-Driven Marketing Marketing and advertising is undergoing its biggest transformation since 1960. The change is all about data-driven marketing. By 2020, virtually all advertising and marketing impressions will...

Posted by: Creativepool
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Leaders

Danny Trejo reveals his feminine side

Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

McCann Bristol Jade Delaney, who dressed up as the Fearless Girl statue to convince McCann Bristol to give her a work placement, has bagged a full-time job at the agency. Delaney was offered a month-long placement on the spot when she stood outside...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Now - Leo Vegas Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Features

Bucket list: the incredible Weston Sand Sculpture Festival 2014

In my own naïve way, when wandering around art galleries, I've often stood with hands clasped behind my back, looking up at some impressive bronze statue or other and thought... “What if the sculptor made a mistake?” That's more or...

Posted by: Ashley Morrison
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Features

Global creative calendar: February 2023

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 10 March, the unified 2023 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Features

Global creative calendar: February 2022

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 11 March, the unified 2022 SXSW Conference will introduce what's next in the worlds of film, culture, music, and technology, providing rich opportunities for...

Posted by: The Darnell Works Agency
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Inspiration

Creativepool Spotlight: Ben the Illustrator

Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...

Posted by: Creativepool Editorial

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