Displaying 73 - 108 of 126 results
Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...
Posted by: Creativepool Editorial
In a new film created by BBH, London's St John Ambulance has hired an enviable roll call of comedians and veteran actors to voice characters in an animated short that bears more than a passing resemblance to the classic Disney film, Toy Story. The...
Posted by: Creativepool Editorial
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Iceland, Peter Andre: When this low-market frozen food retailer had the strapline 'That's why Mums go to Iceland', they attracted enormous condemnation from those who pointed out, quite rightly, it was very sexist. They need worry no longer, for now...
Posted by: Magnus Shaw
I'm not a hipster. That particular role is denied to me thanks to my great age, and my inability to grow a thick bushy beard. But that doesn't mean I can't have a little taste of the hipster world. So last weekend, I headed for the achingly...
Posted by: Magnus Shaw
Dapper Laughs isn't funny. He isn't not funny because he plays fast and loose with accepted standards of decency and respect towards women (although he does); nor because he uses infantile language in his 'routines' and 'pranks' (although he does...
Posted by: Magnus Shaw
This is how it happened - or at least how I became involved. Scrolling through Twitter yesterday, I noticed a message which expressed alarm at real zombies being at large in real Scotland. It was followed by this link:...
Posted by: Magnus Shaw
Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...
Posted by: Magnus Shaw
Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...
Posted by: Ashley Morrison
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...
Posted by: Benjamin Hiorns
As you may have noticed, there's an election on the way. It's not one of those important ones, where we get to choose a bunch of be-suited clowns to spend five years making a wholesale mess of everything. It's one of those other ones, where we get to...
Posted by: Magnus Shaw
A new ad campaign for Thetrainline.com highlights how its bespoke app (available for Android and iOS devices) is (as the tagline says) “Brilliant for train stuff, but rubbish for anything else.” The campaign launched earlier this week,...
Posted by: Benjamin Hiorns
Whilst he's more renowned for his movie roles than his roles in advertising (indeed, according to IMDB he is officially the 'highest grossing actor of all time'), esteemed British actor (and oscar nominee) Gary Oldman is currently appearing in a...
Posted by: Benjamin Hiorns
The creative team behind the Histagram Tumblr shows us what famous historical figures would post if they had Instagram accounts. Histagrams: History depicted as Instagrams. his·to·ry (noun) : the study of past events, particularly in...
Posted by: Creativepool
Last week, I wrote about the key differences between copywriting and 'writing'. And while I attempted to make the challenges inherent in copywriting clear, I wouldn't say the profession is in crisis. Unlike the art of writing comedy. Quite when the...
Posted by: Magnus Shaw
When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...
Posted by: Ashley Morrison
One Minute Briefs is a concept borne out of the minds of Nick Entwistle and James Clancy who run The Bank Of Creativity. It's designed to change the way people think about advertising, change the way in which creatives work and also provoke a lot of...
Posted by: Jessica Hazel
Apple used to do great ads. The silhouettes of iPod users, offsetting the machine's white wires, were tremendously vivid, recognisable and memorable - classy and classic brand design. Then there were the dancing, multi-coloured iMacs, animated to...
Posted by: Magnus Shaw
"Any sufficiently advanced technology is indistinguishable from magic." Arthur C Clarke When I was a nipper, I'd watch Star Trek and pretty much take it for granted that I was seeing an accurate portrayal of the future. I'm quite an old bloke now,...
Posted by: Magnus Shaw
28 March 2013 was a big day for the British creative industries. It was the day that saw the birth of an important new national initiative - Create Britain - to promote and celebrate homegrown creative talent in all its original and talented...
Posted by: Creativepool
By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...
Posted by: Creativepool
By Jessica Hazel Ursus Wehrli has an insatiable desire to tidy. Nothing is safe. Given half the chance Ursus will compartmentalise and order everything from a park full of sunbathers to the sky at night. Luckily the art world has a lot of time for...
Posted by: Creativepool
by Magnus Shaw. Earlier this year I wrote a piece for Creativepool, arguing the Red Cross had undermined their advertising by using a woman and her dog to represent the concept of 'crisis'. I agreed the ad was attractively directed, but was...
Posted by: Creativepool
by Magnus Shaw. At this time of generosity and giving, who could resist the wide-eyed pleading of a little doggie, hungry for a simple bone? Well, alcopop brand WKD think their customers would quite happily ignore Fido if there was a blue drink in...
Posted by: Creativepool Website: beautifulcrime.com Twitter: @beautifulcrime Facebook: facebook.com/beautifulcrime When did you start out blogging? Beautiful Crime has been around as a company since 2004, but we started blogging about urban, contemporary and digital &...
Posted by: Creativepool
by Magnus Shaw. Perhaps surprisingly, I've only ever worked on a couple of campaigns which have attracted public complaints. One was a press piece for a now defunct cable TV network. At the time, it was the only service carrying the Disney Channel...
Posted by: Creativepool
By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...
Posted by: Creativepool
by Ashley Morrison Hey, don't shoot the (blasphemous) messenger. I'm not the one restoring pictures in Spanish churches. In case you missed it, last week I woke up to BBC Breakfast reporting on a poor, misguided, elderly Spanish lady who in turn had...
Posted by: Creativepool
by Magnus Shaw Browsing through my emails this morning, discarding increasingly bizarre spam along the way, I was struck by a common element. Of the dozen or so genuine messages, over half contained basic spelling mistakes. I wasn't particularly...
Posted by: Creativepool
by Magnus Shaw Hello. And welcome to the Creativep ... LOUD MUSIC, SHOUTING, SOUND EFFECTS ... ool blog. I thought it would be useful to dis ... POP SONG, KIDS GIGGLING, CORNY JINGLE ... cuss how advertisers are handling broadcast ads on the inter...
Posted by: Creativepool
by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...
Posted by: Creativepool
by Magnus Shaw Kentucky Fried Chicken may well be an assault on the digestion and troubling to the waistband, but it seems its advertising is also offensive to a cross section of the viewing public. The Advertising Standards Authority has announced...
Posted by: Creativepool
by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...
Posted by: Creativepool
by Magnus Shaw When looking for the best and worst in the creative field, at least TV advertising saves time and effort. Simply pick a show, ensure it's on a commercial channel and wait for the break. In those few, short minutes you're more or less...
Posted by: Creativepool
