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Workshop

Why winning new business is difficult, misunderstood and vital

It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...

Posted by: David Alexander
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Leaders

Top Hires of the Week

AKQA Chris Wallace joins AKQA as Client Partner of media in the San Francisco studio. Chris has 15 years’ experience in a variety of digital strategy and global client leadership roles focused on data-driven decision making, innovation and...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Features

Talking Cannes Lions 2018: Why Cannes Lions is still relevant.

With adland set to descend on the French Riviera any day now in preparation of the biggest week in the industry calendar, I caught up with a host of industry experts and influencers and quizzed them on the continued relevance of the Cannes Lions...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

TBWA\China Ronnie Wu, executive creative director, TBWA\Shanghai has been promoted to the role of Chief Creative Officer of TBWA\China with immediate effect. Ronnie joined TBWA\Shanghai at the end of 2015 as executive creative director, and during...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

isobel - The White House It was announced on April 1 this year that The White House has hired independent creative agency, isobel, to “make Trump more popular amongst Brits” prior to his forthcoming visit later in the year. The campaign...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cannabis-infused caramel and other stories

Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Sereena Abbassi as Head of Culture and Inclusion, where she will be working closely with Victoria Fox, Chief Executive of LIDA and group sponsor of diversity and inclusion at M&C Saatchi Group. Sereena is...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

VML VML has promoted God-is Rivera to the newly created position of Director of Inclusion and Cultural Resonance. Rivera has been a key part of the evolution of VML’s Inclusion & Diversity committee. Being a black woman in the advertising industry...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The&Partnership The&Partnership has appointed Andre Moreira, formerly a Global Creative Director at Havas, to lead the creative output of its pan-European network for Toyota. Joining as Executive Creative Director - Team Toyota at The&Partnership,...

Posted by: Creativepool Editorial
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Inspiration

Creativepool City Guides: Oslo

Within Oslo's city boundary there are 40 islands, 343 lakes and an entire forest. It's unique melding of urban and natural landscapes makes it an absolute trove of inspiration, and so its no wonder the city gave birth to one of the world's most...

Posted by: Kate Lewin
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Inspiration

Creativepool City Guides: Glasgow

Dubbed the 'hippest place in Britain' by The Times, Glasgow is in the midst of a creative coming-of-age as the de-industrialised cityscape gives way to a subtle but steady innovatory transformation. But whilst it may have been overlooked in...

Posted by: Kate Lewin
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Leaders

Top 10 Ads of the Week: Super Bowl Special

David&Goliath - KIA Kia is wasting no time in teasing its Super Bowl ad this year. After releasing two short teaser spots last week, the automaker has now released another teaser spot starring its celebrity spokesperson, Melissa McCarthy. The latest...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: Live differently with Lim + Lu

Lim + Lu is an inter-disciplinary, architectural design studio founded by Vincent Lim and Elaine Lu. The duo started their practice after graduating from Cornell’s design school and they are currently based in Hong Kong, working internationally...

Posted by: Kate Lewin
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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

B29 and the Royal James Bond garage Ever wanted to be James Bond, only without the espionage, fist fights and gun play? Well then you better either be a very handsome, established british actor (or actress?) in their late 30's, or be a member of the...

Posted by: Benjamin Hiorns
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Leaders

The Black Cab Interviews Singapore: Toby Talbot - CCO DDB Sydney

The Black Cab Interviews have flown all the way from London to Singapore just in time for Spikes Asia - Singapore’s Festival of Creativity, in collaboration with Cogs Agency with production support by The Flying Kick Asia and Shooting Gallery...

Posted by: Creativepool
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Job Description: Animator

Animators produce images that appear to come to life on screen. Animation features in all kinds of media, from feature films to commercials, pop videos, video games and websites. Job Description, Salaries and Benefits Animators produce images that...

Posted by: Creativepool
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Job Description: Game Designer

Game designers devise new video games and define the way the game is played, as well as the 'game experience'. Video games are a major part of the UK's media industry. People spend more money on buying games than they do on going to the cinema. Job...

Posted by: Creativepool
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Leaders

10 UI & UX mobile design tips to engage your user

With a stunning count of mobile app design and development companies promising to deliver you a fantastic app, it's quite obvious to get confused as to which one to choose and which one to skip. While many of these firms are able to keep up their...

Posted by: Xicom Technologies
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Leaders

Hires of the Week

Odysseus Arms Independent ad agency Odysseus Arms welcomed Eric Dunn to the newly created role of Managing Director this week. He will be responsible for expanding the operation, refining client services and steering digital architecture. Dunn is a...

Posted by: Creativepool Editorial
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8 Great Books for Copywriters

I don't know about you but I've noticed that an increasing amount of people are chucking in their day jobs to embark on a career as a freelance copywriter. I'm not entirely sure why so many fancy their chances. I guess they believe they can write a...

Posted by: Creativepool
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Workshop

Opinions - Jesus The Howler Monkey

by Ashley Morrison Hey, don't shoot the (blasphemous) messenger. I'm not the one restoring pictures in Spanish churches. In case you missed it, last week I woke up to BBC Breakfast reporting on a poor, misguided, elderly Spanish lady who in turn had...

Posted by: Creativepool
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Features

Stop me if you've heard this one ...

As a thrusting, upwardly-mobile creative professional, I'm sure you have many an anecdote primed and loaded for those moments when an Islington dinner party conversation sags a bit. After all, good creative work always tells a compelling story...

Posted by: Creativepool
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Features

Meet Dave Morris

30 years ago I was a student trying to get into the business and Dave Morris was one of my course lecturers. Today he visits the leading advertising colleges in Milan, Amsterdam and England and has luminaries such as Dave Trott singing his praises....

Posted by: Creativepool

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