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Leaders

Seaweed packaging wins Lexus Design Grand Prix Award 2016

An eco-friendly prototype packaging product made from seaweed has been named as the Grand Prix winner of this year's Lexus Design Award for emerging designers. The “Agar Plasticity” project was created by a team of three Japanese...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Havas Worldwide

Putting on a peep show in Chicago for Breast Cancer Awareness Month With one week remaining for National Breast Cancer Awareness Month, Havas Chicago has unveiled a rather provocative new installation designed to extend awareness of the disease and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Digitas LBi DigitasLBi, has announced Alvaro Cabrera as chief strategy officer for North America. In his new role, Alvaro will report to Tony Weisman, CEO of DigitasLBi North America. As CSO, Alvaro will work closely with CCO Ronald Ng, and global...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

Isobar re-connect families in Japan Isobar have really hit for the heartstrings with their latest campaign for MetLife Insurance in Japan. Based on the idea that “Insurance deepens family bonds,” the “My Dearest Dad and Mom”...

Posted by: Benjamin Hiorns
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Features

5 minutes with... Roz & Nicola - Creative directors at Minx Creative

"Minx Creative is a full service creative studio. We create integrated campaigns and design for print, identity, branding, display and digital based projects.." What do you actually do? It’s a pretty packed day for us both each day in the...

Posted by: Creativepool
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Features

5 Minutes with...David Dalley, Creative Director and Fine Artist

by John Fountain. Following a successful career as an award winning creative director, David is now a successful fine artist. Here he talks about his career, his travels and how things have changed over the years. So how would you describe your day...

Posted by: Creativepool
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Features

Demanding branding

As BP's stricken rig barfed over 2000 barrels of oil a day into the Gulf of Mexico for the best part of a month, some wag suggested pouring gallons of vinegar into the ocean to create the world's largest salad dressing. But that's probably the extent...

Posted by: Creativepool
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Industry

Tips on hiring a Sound Designer in 2024

Hiring a sound designer is a crucial step in the creative process for any project that requires audio, whether it’s a film, video game, podcast, or advertisement. Sound design plays a vital role in shaping the audience's experience, making it...

Posted by: Creativepool Editorial
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Inspiration

Flushing Away Boredom With the UK’s Funnest Toilet #BehindTheIdea

In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...

Posted by: Creativepool Editorial
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Inspiration

The New Brands of Today That Could be Legends of Tomorrow #FutureMonth

In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...

Posted by: Benjamin Hiorns
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Industry

Futureproofing Your Career in the Creative Industries #FutureMonth

The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...

Posted by: Benjamin Hiorns
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Inspiration

What a Yellow Car can Teach You About Focus

Recently, my youngest daughter introduced me to a seemingly trivial game called "Yellow Car, No Returns." The rules are simple: spot a yellow car and call it out. To my surprise, once I started playing, I began noticing yellow cars everywhere. It...

Posted by: Nina Stephenson-Camps
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Inspiration

How to Build a Brand That Lasts 100 Years #FutureMonth

Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...

Posted by: Social Chain
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Inspiration

Creature London imagine a world without child poverty #BehindTheIdea

Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...

Posted by: Creativepool Editorial
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Workshop

How to transform eco anxiety into eco action

Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...

Posted by: 33Seconds
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Industry

Influencer Fatigue Has Kicked in But Can They Be Saved? #FutureMonth

Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...

Posted by: Alex Hill
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Inspiration

Nissan put kids in charge of the future of electrification #BehindTheIdea

Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...

Posted by: Creativepool Editorial
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Features

Has AI Grown Up Too Fast? #FutureMonth

Artificial Intelligence (AI) has made tremendous strides over the past few years, evolving from a novel concept to a critical tool in various industries. In the creative sector, this rapid advancement has led to a significant transformation in how we...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: August 2024

Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...

Posted by: The Darnell Works Agency

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