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Inspiration

How to Build a Brand That Lasts 100 Years #FutureMonth

Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...

Posted by: Social Chain
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Industry

Influencer Fatigue Has Kicked in But Can They Be Saved? #FutureMonth

Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...

Posted by: Alex Hill
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Inspiration

Nissan put kids in charge of the future of electrification #BehindTheIdea

Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...

Posted by: Creativepool Editorial
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Features

Global creative calendar: August 2024

Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...

Posted by: The Darnell Works Agency
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Industry

Top Tips to Hire the Best Business Development Manager in 2024

In the dynamic landscape of business, a Business Development Manager (BDM) is crucial for driving growth, identifying new opportunities, and building strong client relationships. Whether you are a startup or an established company, finding the right...

Posted by: Creativepool Editorial
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Features

The Influence of Pop Culture on Advertising Trends #HistoryMonth

Pop culture has long been a driving force behind the evolution of advertising. You could say, in fact, that it’s like one hand washing the other. As societal trends shift and new cultural phenomena emerge, advertisers must adapt to remain...

Posted by: Benjamin Hiorns
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Inspiration

Drawing Success with Surfshark Alexander Mikhaylov #MemberSpotlight

Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...

Posted by: Creativepool Editorial
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Workshop

Branding and Rebranding in the Family Legal Sector #CreativeCaseStudy

Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...

Posted by: Benjamin Hiorns
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Inspiration

Celebrating 20 years of Real Beauty #BehindTheIdea

Welcome to our exclusive interview with members of the SOKO team Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary...

Posted by: Creativepool Editorial
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Industry

Ultimate Guide to Hire the Perfect UI Designer in 2024

In today's digital age, having an exceptional user interface (UI) is crucial for the success of any online platform or application. A well-designed UI not only enhances the user experience (UX) but also contributes significantly to customer...

Posted by: Creativepool Editorial
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Workshop

How-to: Choosing a Graphic Designer for Your Business

In today’s world, where visual content is increasingly important, professional graphic design can be a crucial factor in your business's success. If you’re planning to update your brand identity or completely rethink your visual...

Posted by: Taker | Maker
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Inspiration

#MemberSpotlight on interior designer Rosanna Pappalardo

Rosanna Pappalardo, the Principal and Head Designer of RJP Design and Décor, has had an inspiring journey into the world of interior design. With a background in Administration and Finance, she took a bold step to pursue her passion for interior...

Posted by: Benjamin Hiorns
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Industry

Revolutionizing Creativity in APAC With SLAAAAASH #CompanySpotlight

In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...

Posted by: Creativepool Editorial
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Features

Why you need to consider more than just design when rebranding

By Mark Fensom, director of brand communications agency, Warbox. Contrary to popular perception, or making a speculative assumption, your brand isn't just about how something looks. It’s also about how it sounds, interacts and...

Posted by: Warbox Creative Ltd.
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Leaders

Navigating Growth and Change with Kimi Gilbert #GettingToKnow

In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...

Posted by: Creativepool Editorial
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Industry

Tips on hiring a Digital Marketing Manager in 2024

Hiring a digital marketing manager is a crucial step for any business looking to strengthen its online presence, drive traffic, and increase sales. In today’s digital age, a competent digital marketing manager can be the key to unlocking your...

Posted by: Creativepool Editorial
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Inspiration

On Rejections

I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...

Posted by: Stephan Bookas
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Inspiration

How to Convince Me That You’re Right!

Convincing someone that you’re right can feel like climbing Mount Everest in flip-flops. Have you ever given a completely logical explanation, only to be met with a blank stare or, worse, a wall of resistance? This challenge isn’t unique...

Posted by: Cris Hödar-Rasmussen

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