Displaying 73 - 108 of 513 results
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
Global consultancy Prophet has launched its Brand Relevance Index (BRI), a ranking of the most relevant brands in consumers’ lives today. Surprisingly, post-Brexit, only two British brands were featured in the Top 20; department store John...
Posted by: Creativepool Editorial
by Magnus Shaw If you read my columns with any regularity, you'll have noticed a little ad in the footer inviting you to buy "ADVICE" - a collection of my writing on advertising (it's very good, by the way). Those kind enough to have clicked through...
Posted by: Creativepool
Throughout my career as a sound designer, I've witnessed rapid changes in the audio landscape. As I reflect on this, I realise that there has never been a better time to work in audio. Radio listenership is currently at an all-time high, podcasts...
Posted by: Chris Turner
Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...
Posted by: Creativepool Editorial
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
There are few brands as highly coveted as Disney. This year marks 100 years since Walt Disney first stepped onto the global stage with the iconic Steamboat Willy cartoon and heralded the birth of modern animated cinema and in those ten decades, to...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? The VaynerMedia model is built for the speed of culture so there’s always a lot going on. I wouldn’t say there’s a “typical day” but most days involve...
Posted by: Creativepool Editorial
Heathrow Airport’s Christmas brand ad for 2022 is a typically heart-warming story about that special feeling of being with your loved ones over the festive season. The first work with St. Luke’s as lead strategic creative agency, the...
Posted by: Creativepool Editorial
Music licensing for ads is notoriously complicated. This is partially due to multiple layers of rights in any song. You have to consider where the music has come from, who wrote it and performed it , where it will end up, and if your license covers...
Posted by: Creativepool Editorial
This summer saw Paco Rabanne and NTS host a series of radio shows and an intimate London gig series showcasing a diverse range of UK musicians and DJ talent. The Paco Rabanne ‘A Million Ways to Make It’ fund is delivering an artist...
Posted by: Creativepool Editorial
In the first piece of work by Forever Beta for meat snack brand Peperami, the world’s first Peperami wedding took place. A couple from Leeds tied the knot with classic wedding features such as the dress, the cake and the decorations all with...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, with some of the most exciting projects and companies in the history of Creativepool. Who are these amazing entrants and what makes them the 'most' of the creative industry? Senior 3D Creative, Founder &...
Posted by: Creativepool Editorial
Train stations are sadly quite notorious as one of the most tragically popular locations where people decide to commit suicide. As the main operator in these spaces, Network Rail had the chance to address the issue by offering hope and help, at a...
Posted by: Creativepool Editorial
In the lead-up to Christmas, charities often compete for attention, making the sector incredibly crowded all of a sudden. It was in this occasion that Born Free and Engine came up with a brilliant, yet painfully truthful campaign: Nature's Closing...
Posted by: Creativepool Editorial
Some people enjoy a good challenge. Others simply thrive in one. Felix Schmidt was just appointed country manager at partnership automation provider Impact and he has already high hopes for his future in the company. Having learnt about his past...
Posted by: Creativepool Editorial
An ad for UK banking brand Halifax has become the first to utilise a new technology in cinemas, which sees the 60-second film go beyond the big screen. That New Home Feeling is created by adam&eveDDB and follows a slinky toy as it moves around a...
Posted by: Creativepool Editorial
Mother - MoneySuperMarket MoneySuperMarket is back on our TV screens this week, as two Sindy dolls save money on their household bills and break out of “Sindyville,” in a humorous homage to “Thelma & Louise.” The 60-second...
Posted by: Creativepool Editorial
LOVE - Umbro Breaking news. UFOs have been discovered by Umbro and Premier League footballer Michael Antonio. The news broke following an ordeal in which comedian Brett Domino (alter ego of musician and comedian Rob J Madin) and Rich Hall were sent...
Posted by: Creativepool Editorial
TMW Unlimited - Simple The glamorous girls of Little Mix star in the new advertising campaign for Unilever’s skincare brand Simple, created by TMW Unlimited. Part of a tie-up between the award-winning band and Unilever, the activity also...
Posted by: Creativepool Editorial
We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...
Posted by: Creativepool Editorial
Officer & Gentleman - Pornhub Even for many Jewish people, Hanukkah can sometimes be hard to get excited about. That’s why this year Pornhub, the world’s largest adult network, is going to give people a whole new reason to rekindle their...
Posted by: Creativepool Editorial
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Gravity Road - Sainsbury's Sainsbury’s obviously caters for those that love Halloween, but what about those that don’t? Every year there are people who actively avoid having to deal with trick-or-treaters. It’s a fact. 70% of Brits...
Posted by: Creativepool Editorial
UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...
Posted by: Creativepool Editorial
BBC Creative - The Apprentice With The Apprentice returning to our screens this autumn for its 13th series, BBC Creative has worked with the team to produce a trailer showing Lord Sugar’s no-nonsense approach is as vibrant as ever. Watching a...
Posted by: Creativepool Editorial
For the opening day of IFA Berlin 2017, The Flash Pack partnered with HMD Global to create a totally unique installation, celebrating the launch of their new flagship Android smartphone, the Nokia 8; To do this, we created The Home of Nokia. Just a...
Posted by: The Flash Pack
From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....
Posted by: London Design Fair
Golin/MullenLowe London - Magnum Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
The winners of the Elton John: The Cut music video contest have been revealed at the Cannes Film Festival. The talent competition called for young filmmakers to create the first official music videos for three of Elton John and Bernie Taupin’s...
Posted by: Creativepool Editorial
A mural by street artist Banksy recently appeared in the English town of Dover on Sunday last week, showing a worker chipping a star away from the European Union flag. The four-storey artwork, located on the wall of a derelict building beside the...
Posted by: Benjamin Hiorns
J. Walter Thompson/MPC - Berocca J. Walter Thompson London and Berocca have introduce “Roccy,” a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring. Berocca is...
Posted by: Creativepool Editorial
Banksy stands alone in the domain of popular culture as an artist who even your nan has probably heard of, but even his most devout fan couldn't name if they fell over him (or her or them). Banksy is less a person than it is an idea; a defiantly...
Posted by: Benjamin Hiorns
Alzheimer’s is a notoriously cruel and debilitating disease, that has also become the biggest health challenge facing the UK. Year on year, it takes more lives than cancer or heart disease and a recent study from the Alzheimer’s Society,...
Posted by: Creativepool Editorial
When Miraphora (Mina) and Eduardo (Lima) met on the set of the first Harry Potter film back in 2001, they joined forces to imagine and create the graphic universe that would become the entire Harry Potter film series. After seven years working...
Posted by: Kate Lewin
The psychology of persuasion - what makes us buy one product over another - has been widely researched and the importance of visual triggers in influencing buying decisions is widely understood. However, the importance of what we hear is often...
Posted by: Chris Turner
