Displaying 73 - 108 of 4409 results
In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...
Posted by: Creativepool Editorial
Eloise Varma is social media manager at London-based Tribal Worldwide but earlier this year, she took time out from her role at the agency to get involved with the Creative Mentor Network (CMN) programme. The organisation’s mission is to make...
Posted by: Creativepool Editorial
Most of us are guilty of (and feel guilty about) comparing ourselves and lives to what we see on social media. The stream of beautiful people, places and things can sometimes feel relentless, with everyday consumers and influencers alike feeling the...
Posted by: Creativepool Editorial
London, AI-powered social media marketplace, Lobster, announced on Monday that they have launched a crowdfunding campaign via Crowdcube to fuel their disruptive adtech platform and further their battle in fair and legal visual licensing. Enabling...
Posted by: Lobster
Jukin Media and Creativepool are thrilled to announce the winners for the first ever UGC video powered competition, chosen by our panel of expert judges from Ogilvy, Huawei, OLIVER, AKQA, BBH, BBD Perfect Storm, VCCP and Twitter. The Creativepool...
Posted by: Jukin Media
Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving real-life behaviour From cultural...
Posted by: Tug
Havas Media Group recently announced the global launch of it's Italy-based LuxHub, a consulting business specialising in luxury brands. The new global unit is to be headed up by current Havas Media Group Italy CEO, and luxury fashion expert, Isabelle...
Posted by: Creativepool Editorial
A startup led by former Marker Studios vice president of branded entertainment, and industry veteran, Fran Solomita; Mozaic Branding is an innovative firm, which will provide unprecedented service capabilities for brands seeking collaboration with...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
Craig Peasley, VP Product Marketing at VidMob tells us why he believes that social success depends on creative that's fit for the platform. Brands are facing a double creative control headache. While adhering to their own brand and creative...
Posted by: Creativepool Editorial
The current media landscape has permanently changed because of the pandemic. People are shopping, consuming, listening and conversing differently. Interactions online are more important than ever and play a key role in how we make sense of the world....
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...
Posted by: Creativepool Editorial
Another night and another awards show saw more Lions handed out on stage in Cannes last night with all eyes on the Creative Data, Creative Strategy, Direct, Media, PR and Social & Influencer Lions. A total of six more Grands Prix were awarded at...
Posted by: Creativepool Editorial
USUALLY when you try something for the first time, there’s a blueprint to work from; a past precedent, background or experience to guide you along the way. We the jury of the inaugural Social & Influence category at Cannes Lions had no such...
Posted by: Lorette Nettar
UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...
Posted by: Benjamin Hiorns
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering providing clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team. The Social...
Posted by: Creativepool Editorial
We can't really go on like this. The alarming evolution of 'trolling' from pestering people online to the loss of life, has been eye-watering in its speed. The last week has seen a situation develop whereby a family whose daughter is missing, was...
Posted by: Magnus Shaw
Leading North, the full-service boutique hospitality consulting firm, recently announced the launch of a brand new social media and digital marketing platform, which has been built from the ground up by a team of highly skilled and innovative digital...
Posted by: Benjamin Hiorns
Demand Media, the Santa Monica-based content and social media company that operates brands like eHow, Cracked and Livestrong, announced yesterday that it had added Saatchi Art to its collection. They acquired the company for $17 million in cash and...
Posted by: Benjamin Hiorns
Even with Apple moving more and more of their ads in-house, and the rumour mill all but convinced that the tech giants will be getting shot of them altogether sooner rather than later, it seems that TBWA\Media Arts Lab still have a little creative...
Posted by: Benjamin Hiorns
You can tell from the interview below that Joel Maguet, Head of Studio at Maverick Media, is a huge fan of stories and moving people with them. Joel has always been passionate about film and production, so when the time was right, choosing Film...
Posted by: Antonino Lupo
It's hard to say 2020 was a simple year for mental health - and, well, health in general. Even in this climate, charities and fundraisers have been hard at work to improve health all across the globe, beyond the damages that COVID-19 was already...
Posted by: Creativepool Editorial
Every summer, heat takes over the conversation in Latin American cities. People talk on the streets, in taxis, in newspapers and on the TV. But nowhere does the heat rise as quickly and burn as fiercely as it does on social media. So, to combat the...
Posted by: Creativepool Editorial
Young adults now spend a staggering 438 hours daydreaming of a more glamorous life and spend more than £3000 a year trying to achieve it according to a recent study commissioned by Europe’s leading airline easyJet. This 'glam-bition' is...
Posted by: Creativepool Editorial
Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...
Posted by: Creativepool Editorial
In the week following the 2016 US Presidential Election, many designers have responded to the news that Donald Trump will be the 45th President of the United States with shock, awe and amusement. We're be examining the latter today (but if you want...
Posted by: Creativepool Editorial
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the “Because Yum” idea to encourage people to reappraise cereal as a potential snack,...
Posted by: Creativepool Editorial
Analytics firm SocialBakers reported a huge increase from 2014-2015 in the amount of emojis used in social media posts by major brands. This set the groundwork for Domino’s and 20th Century Fox’s Deadpool’s dedicated emoji marketing...
Posted by: Kate Lewin
It's been a busy old week for the #BR2016 team! We have lots of very cool announcements surrounding the UK's best Tech Summit: 1- We are thrilled to announce that one of the UK's most iconic entrepreneur brands - Virgin Media is confirmed as #BR2016...
Posted by: Business Rocks
There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...
Posted by: Magnus Shaw
It could be argued we might all benefit from a little digital detox, and TV presenter Sue Perkins has announced she's going to be spending some time away from Twitter. Unfortunately this isn't a lifestyle choice. She's actually been forced off the...
Posted by: Magnus Shaw
The performance-based advertising network Adscend Media, has announced the launch of AdWall, an innovative piece of offerwall technology, which lets publishers choose an ad-sponsored alternative to traditional payment. AdWall is a comprehensive,...
Posted by: Benjamin Hiorns
Old El Paso, the brand famous for providing Britain with fast Mexican food, will be promoting its new “Stand 'N' Stuff Tortilla” soft taco range through Facebook and Buzzfeed in a new digital campaign engineered by UM London. The idea of...
Posted by: Benjamin Hiorns
Reports have been leaking in over the weekend that Liberty Global, the owners of Virgin Media, are looking at placing a takeover bid for ITV. The telecommunications and television company owned by billionaire John Malone has reportedly been...
Posted by: Benjamin Hiorns
In another new ad for the iPhone 5s, Apple has decided to remind their users that they are more powerful than they think by encouraging them to “Dream” up ways in which they could be using their smartphones in their respective jobs. The...
Posted by: Benjamin Hiorns