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Leaders

NBBJ build one of the largest offices in North America for Samsung

Whilst Samsung will probably never overtake Apple in terms of global recognition at this point, one area they can at least take them on, is in sheer scale. Enter US architectural firm NBBJ, who have designed and built, for Samsung, one of the largest...

Posted by: Benjamin Hiorns
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Features

Levis ran one of the most successful campaigns ever. So what now?

Nick Kamen was famous for a while. He was a pop star in the eighties and had a hit with a thing called 'Each Time You Break My Heart'. It wasn't terribly good. But his music wasn't the reason he was famous. No, the reason he was famous was for taking...

Posted by: Magnus Shaw
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Features

You have one billion Farmville gift requests. Accept or ignore?

Do you know what Farmville is? If not, lucky you. I do, unfortunately. Long story short, it's a Facebook application where you can tend to your own virtual farm: buying crops, animals, outbuildings...and last year you could even buy fireworks for New...

Posted by: Creativepool
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Inspiration

How one global photography competition found the beauty in concrete

The Global Cement and Concrete Association (GCCA) has today announced the winners of its ‘Concrete in Life 2021’ global photography competition, which celebrates the beauty, importance, and sustainability of concrete - the most widely...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on one-of-a-kind human experience agency Hawkeye

For this week’s company spotlight, we spoke to Brendan McKenna, Senior Vice President, Executive Creative Director at Hawkeye, a Publicis company. How was your company born and where are you based? Hawkeye is actually an amalgam of multiple...

Posted by: Creativepool Editorial
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Features

One year on: Winners, losers and what we've learned from GDPR

This week marks a year since General Data Protection Regulation (GDPR) came into effect across all 28 member states of the European Union (EU). The privacy laws were enforced to increase and protect the rights people have over their personal data...

Posted by: Creativepool
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Leaders

Joint and Badger brewery give one fan the ultimate beer shed

Joint is launching the latest instalment of “Ultimate Beer Sheds,” a content series for the Badger brewery that partners with Unilad to showcase the ‘ultimate beer shed’ created for lucky Badger fans. Celebrating the British love affair with...

Posted by: Creativepool Editorial
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Leaders

The fourth is strong with this one

It might have been Bank Holiday Monday here in the UK yesterday (be honest, how many of you spent it either nursing the mother of all hangovers or doing the gardening?), and the royal birth might have been the news story with the most traction, but...

Posted by: Benjamin Hiorns
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Leaders

A symphony of one for everyone

Only four days after it was launched, the Kickstarter page for the Artiphon INSTRUMENT 1 noted that the goal of $75,000 had already been reached. In fact, at the time of writing, with 35 days still left to go, the remarkable looking instrument has...

Posted by: Benjamin Hiorns
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Leaders

How one man predicted the future of televison.

From Cicero to Aubrey Beardsley, human beings have never had to look too far for individuals touched by the hand of creative genius. But finding intellects so inspired, profound and insightful they actually manage to predict the future, is more of a...

Posted by: Magnus Shaw
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Inspiration

I Can't Believe This Is One Photograph.

We all know Photoshop, and we all know that no photo nowadays can be guaranteed to be in its original form. The image below is a perfect example of this. That’s four separate images edited into one right? It’s obviously photoshopped, and...

Posted by: Creativepool
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Features

Podcasts then and now: How one medium took over the media

In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...

Posted by: Creativepool Editorial
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Workshop

A quick one on social media marketing

Social Media advertising is still one of the most underpriced and efficient ways to market your brand or business to your customers. Unfortunately, many clients are spending the smallest fraction of ad dollars on it. It's up to us as advertisers to...

Posted by: Kevin Forister
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Leaders

Grey Mexico's YouTube tutorials kill two birds with one stone

Latin American hardware store Construrama has launched a new campaign informing consumers about DIY best practices, while at the same time helping to rebuild Puerto Rico following hurricane damage in 2017. Two years ago, the country was hit by the...

Posted by: Creativepool Editorial
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Workshop

Year one channel update

As year one of the YouTube channel wraps up, I wanted to take a moment to explain why I started it in the first place. I've been so blessed by the support over the last year and am excited for what creative advertising craziness we can get into over...

Posted by: Kevin Forister
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Leaders

Cannes Contenders: Part One

Publicis One - AXA Where Does the Time Go 72andSunny - Smirnoff Presents Nadia Tehran - We’re Open TMW Unlimited - Lynx - Men in Progress DDB New York - Tribeca Film Festival - See Yourself in Others JWT LATAM - The Breastfeeding...

Posted by: Creativepool Editorial
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Leaders

Annual 2017: One day left to the big reveal

With one day to go, we are looking forward to announcing the winners of Annual 2017 and seeing everybody at Protein Studios, London to celebrate a year of creativity at the Annual 2017 Launch Party. With guests from all around the world, an open...

Posted by: Creativepool
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Leaders

Havas unites into one singular group

From today, Havas will become a (literally) united front, with Havas Creative Group and Havas Media Group no longer existing as divisions, but uniting under one regional P&L. With this change, Havas Media Group's global managing director and...

Posted by: Creativepool Editorial
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Leaders

Manchester United and Uber announce one-of-a-kind partnership

Manchester United and Uber have today announced a first-of-its-kind global partnership, which will enhance fans’ match day experience at Old Trafford and how they connect with the club on a global scale. As part of the partnership, a dedicated Uber...

Posted by: Creativepool Editorial
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Industry

One Extraordinary Day in Branded Content

For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The event brings together all the key...

Posted by: The BCMA
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Leaders

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Leaders

D&AD Day One: First judging and the new Impact

One of the most important and exciting weeks in the creative calendar is finally here, and whilst things have only really just started to heat up over at the Old Truman Brewery, the first set of D&AD Pencil winners for 2016 have already been...

Posted by: Creativepool Editorial
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There can be only one.

Let the games begin. People's Choice voting for this year's Annual is now open. With four winners per category in the Annual, the judges are currently delegating to determine three of the lucky shortlistees as winners, and the fine members of...

Posted by: Creativepool

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