Displaying 73 - 108 of 923 results
MEC UK is launching a new data-driven campaign for Transport for London (TfL), in order to help reduce road collisions across the capital. Working in partnership with TfL and Kinetic, MEC has created an innovative OOH campaign, which uses real-time...
Posted by: Creativepool Editorial
Dentsu Mitchell, which until recently operated as Mitchells, but was rebranded back in July when Dentsu Media launched in Australia, recently launched a social media control centre called “Fireside,” which is being touted as an industry...
Posted by: Creativepool Editorial
A gigantic interactive map almost 13 metres long was unveiled recently at the New London Architecture Galleries at The Building Centre in London, which aims to help the general public and tourists alike explore the past, present and future landscapes...
Posted by: Creativepool Editorial
Razorfish and Adobe are unveiling what they're calling "The future of retail" at this year's Adobe Summit with a new physical storefront experience that connects the customer across all touch points, helping retailers to sell their wares more...
Posted by: Creativepool Editorial
In the ever-evolving world of craft beer, Brooklyn Brewery has established itself as a dynamic and iconic brand. With nearly four decades of history and a portfolio of characterful sub-brands, the time had come to unify its brand identity globally....
Posted by: Creativepool Editorial
For this week’s spotlight, we spoke to Ben Bush, Partner and Head of Strategy at The Frameworks, to discuss their new proposition, “Reinvention,”. This focuses on how building a winning business is fundamentally creative. It’s...
Posted by: Creativepool Editorial
As a freelance furniture designer, determining your rates is a crucial aspect of running a successful business. Setting the right pricing ensures that you are compensated fairly for your creative skills, time, and effort. However, it can be a...
Posted by: Creativepool Editorial
Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...
Posted by: Creativepool Editorial
Earlier this year, Grizzly collaborated with cloud security company Zscaler to evolve and energize its brand as a catalyst of transformational growth, paving the way for it to become a loved and recognized technology brand. We spoke to Grizzly CCO...
Posted by: Creativepool Editorial
What’s the first thing you notice about this image? For International Women’s Day, we’re highlighting a huge issue we’ve been tackling within the industry. There’s a rather noticeable lack of women. This article takes a...
Posted by: Uniform
If a report by the World Economic Forum is to be believed, it will take over 100 years to close the gender pay gap. Quite simply, that will not do. Of course, this is a global study cast across all industries and takes into account countries where...
Posted by: Benjamin Hiorns
In fashion, money talks. Indeed, there is literally millions to be made if you know the right people or are somebody’s son or daughter. But for the rest of us starting out in a fashion career from the very bottom with no real guidelines to...
Posted by: Creativepool Editorial
What exactly are the benefits of new technology to the creative team? Productivity, workflows, defined processes - not necessarily something we would automatically associate with creativity. Yet, for Darren Evans, Design Director at The Engine Room...
Posted by: Creativepool Editorial
Designhouse has crafted a bold new identity for leading investment bank Numis, to align with a new phase of strategic growth as Numis shake off legacy perceptions that it was “just a corporate broker”. The identity is centred around a...
Posted by: Creativepool Editorial
Stink Studios has created a new visual identity and positioning for “intelligent document processing platform” Hyperscience that celebrates the modern symbiotic relationship between humans and technology. Stink Studios’ new...
Posted by: Creativepool Editorial
The fashion industry runs on the continuous change in taste and aesthetics. A cynical eye could see this as fickle and superficial. Most branding agencies, however (WMH&I included), like to think that they are not subject to any apparent design...
Posted by: WMH&I
As long as I can remember, I’ve always been a “Mac person.” Ever since my first gloriously blue iMac G3 that I bought back at the tail end of the 90s in a vain attempt to kickstart my musical career, the thought of going back to...
Posted by: Benjamin Hiorns
A new survey has found that two thirds of us would not feel comfortable raising a mental or emotional wellbeing issue with our employers and one third are offered no physical or emotional wellbeing support whilst in work. This is especially...
Posted by: Creativepool Editorial
It's not every day that you come across a premium craft brewery drawing inspiration from the legends of rock 'n roll. SingleCut is based in New York City and the brand was in need of concepts, packaging and designs for a new brew to be released over...
Posted by: Creativepool Editorial
Inspired by Mastercard and McDonald's in their respective sectors, Colgate saw a 'white space' in FMCG to tap into the realm of audio branding, and following their recent brand refresh, the time was right to start expanding the brand in this whole...
Posted by: Creativepool Editorial
I love freelance life. Being my own boss, flexible hours, doing random errands during the middle of the day. For many years I worked as much or as little as I liked. I was that parent pitying my employed friends who had to juggle after-school nannies...
Posted by: Red Setter
The world of advertising does not work the way it does in Mad Men. Or at least, it doesn’t anymore. Indeed, it is often argued in some corners that a lot of the ‘old-school’ romance of the industry has been eradicated by decades of...
Posted by: Benjamin Hiorns
We were quite surprised to read that Studio Noel's biggest challenge to its own development was... Michelle Noel, Creative Director. It takes some guts and definitely self-awareness to recognise your own limits, and Michelle did so quite beautifully...
Posted by: Creativepool Editorial
A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...
Posted by: Creativepool
There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...
Posted by: Antonino Lupo
How do you establish a collaboration-friendly infrastructure in your team, especially in these corona times? Among the many things the pandemic has done for us, losing team meetings and face-to-face interactions was a hard blow to all of us, and few...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
With the dust now settling on the excitement of last week’s Creativepool Annual award announcements, we thought it was about time to probe a little deeper into the winners that captured the hearts, minds and imaginations of our judges. As the...
Posted by: Creativepool Editorial
It is unusual to hear someone say that they always start working near the end of a deadline, because they are far more productive under pressure. Though one may think that this is the easiest way to mess up, SMACK agency and its co-founder Lubna...
Posted by: Creativepool Editorial
The Open University, the UK’s largest academic institution, recently launched a campaign to inspire people to harness their ambition through education and achieve life-changing results with the university’s flexible offering. The...
Posted by: Creativepool Editorial
Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...
Posted by: Forward Role Recruitment
A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...
Posted by: Creativepool Editorial
Pick up the first foldable smartphone Chinese tech firm Royole has beaten Samsung to launch the world’s first foldable smartphone. While Samsung recently unveiled its own bendable offering, Royole’s flexible phone-tablet hybrid is...
Posted by: Creativepool Editorial
The solar powered cheese that could help power Africa and stop child labour Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...
Posted by: Creativepool Editorial
Chermayeff & Geismar & Haviv - US Open The US Open has rebranded to coincide with the tennis competition’s 50th anniversary, revealing a new logo by Chermayeff & Geismar & Haviv. One of the four Grand Slam tennis events that take place...
Posted by: Creativepool Editorial
