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Features

Rainbow Washed: Why Pride Should Last all Year #PrideMonth

Pride Month is a concept with its heart in the right place but there has been a spate of rainbow washing in recent years. Companies that have no right aligning themselves with the LGBTQ+ community have been falling over themselves annually for a...

Posted by: Benjamin Hiorns
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Inspiration

From Bogotá to London with creativity and resilience - #MemberSpotlight

Karen Burbano tries to find inspiration everywhere around her, especially in the stories of other successful graphic designers and artists from all around the world. A talented art director and designer, Karen has been living in London since 2015,...

Posted by: Creativepool Editorial
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Industry

Behind the Idea: Homosexuals are Still Revolting

If your first reaction to the headline above was of pure shock amidst some confusion, clearly Martin Firrell and Clear Channel have done an amazing job. ‘Still Revolting’ is a OOH project featuring three artworks by public artist Martin...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

The&Partnership - Secret Cinema The&Partnership London has been appointed as the full-service agency for Secret Cinema, who pioneered a new entertainment genre by mixing theatre and film to turn cinematic classics into immersive experiences. The...

Posted by: Creativepool Editorial
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Features

What does Creativepool's Salary Guide have to do with Wimbledon?

Today sees the start of my favourite time of year: Wimbledon fortnight. And with Andy Murray defending his title and the intrigue surrounding his appointment of 2006 Ladies Champion, Amélie Mauresmo, there's a lot to be excited about. What does...

Posted by: Ashley Morrison
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Leaders

Rewriting the rules of advertising

As a general rule, people don’t like rules. Especially when it’s a rule telling them not to do something. It’s our natural instinct to push the red button and rebel. Could this explain the negative reaction to the new rule against...

Posted by: Proximity London
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Leaders

Top 10 Ads of the Week

Saatchi & Saatchi - HomeAway In what is easily my ad of the week, given my love for all things Nick Offerman, the former Parks and Recreation star (and carpenter) urges people to “Get HomeAway from it all” as part of the holiday rental...

Posted by: Benjamin Hiorns
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Leaders

Finalists announced for the 2017 FDM Everywoman in Technology Awards

The finalists for the seventh annual FDM everywoman in Technology Awards, which celebrates women that are changing the face of technology in the UK, have been announced this week. From entrepreneurs and engineers driving the business agenda to...

Posted by: Creativepool Editorial
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Inspiration

TARRA: A platform for women who create

A recent study by the Association of Collegiate Schools of Architecture showed that only 15% of licensed architects around the world are female, despite an even split of male to female students in architecture schools. Likewise, 2011’s A List...

Posted by: Kate Lewin
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Leaders

Your unconscious bias is showing, Kevin Roberts

Saatchi & Saatchi's Kevin Roberts exposed an unconscious bias with his controversial comments about gender diversity, but the debate is far from over, says the founder of Creative Equals. Kevin Roberts, Saatchi & Saatchi executive chairman and head...

Posted by: Creative Equals
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Industry

#GettingToKnow Lizzie Tearle, Client Services Director @ 26PMX

Tell us a bit about your role! Is there a “typical” day? I’m sure everyone says no day in my role is typically the same, but it’s really not! I’m the Client Services Director at 26PMX so my job is to oversee our Client...

Posted by: Creativepool Editorial
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Inspiration

The taboo-busting plastic-free period pants | #BehindTheIdea

Sky Media recently revealed WUKA’s advertising campaign as one of the five winners of the Sky Zero Footprint Fund initiative. The taboo-busting ad encourages women to ditch plastic-riddled disposable pads and tampons in favour of its...

Posted by: Creativepool Editorial
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Leaders

Making brands impossible to ignore with White Bear | #CompanySpotlight

For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...

Posted by: Creativepool Editorial
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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

Posted by: Creativepool Editorial
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Inspiration

Adapt or die: 5 design principles for today's luxury brands

The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...

Posted by: Lewis Moberly
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Inspiration

7 major trends from Cannes Lions 2019

Now the dust has settled after another busy Cannes Lions International Festival of Creativity, it's time to take stock of some of the trends from this year's event. Here're seven major themes we observed at thenetworkone... Ugly sells I’ve...

Posted by: thenetworkone
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Leaders

Top Hires of the Week

RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Mindseye MindsEye have announced the signing of directing duo Mindcastle to the MindsEye roster for commercial representation. Danielle Krieger and Casey Warren are MINDCASTLE. Together they create powerful emotional storytelling. They developed...

Posted by: Creativepool Editorial
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Leaders

2017 D&AD New Blood Winners Revealed

Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...

Posted by: Creativepool Editorial
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Leaders

McCann reveal the truth about a divided Britain

Against a global background of increasing isolationism, uncertainty, and mistrust, Britons today demonstrate unexpected confidence in their nation and belief in the potential of foundational institutions and major brands for stability, truth, and...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: 3D Printed Furniture, Flying Jet Skis and other stories

MIT Self-Assembly Lab's Rapid Liquid Printing Tech Prints Furniture in Minutes Researchers at the Massachusetts Institute of Technology have developed a revolutionary new form of 3D printing that can produce large objects such as chairs in a...

Posted by: Creativepool Editorial
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Leaders

What Happened To Your Salary?

Generating £10 million an hour, the creative industries in the UK are an engine of growth for the economy. We need your help to unveil how this booming industry felt about worth, satisfaction and gender equality in the past year in our annual...

Posted by: Creativepool
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Leaders

Trends of Today Shaping the Agency of Tomorrow

In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...

Posted by: Daniele Fiandaca
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Industry

DeepDive: Why Being ‘Meaningful’ Matters More in a Mobile World

“The word ‘purpose’ gets thrown around hugely these days,” started Jaimie Fuller, the founder of sports performance brand SKINS. To be purposeful, meaningful and authentic are watch-words for today’s marketer - and this...

Posted by: Creativepool
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Leaders

New campaign aims to reduce 'women as objects' in advertising

Today is International Women's Day, so it's rather appropriate to ask ourselves, as an industry, whether we are actually taking gender equality seriously. Badger & Winters say we're still part of the problem, not the solution. Badger & Winters is an...

Posted by: Magnus Shaw
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Leaders

Berlin Dispatch: Style synthesis with Jadye Perkins

Jadye Perkins is something of a DIY flâneur, having moved from Devon to Bristol by way of Berlin putting together zines and exhibitions with her friends along the way. Out of all the stories of 'creative types moving to Berlin', we like Perkin's...

Posted by: Jade French
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Leaders

Spikes Asia 2015: The Highlights

After three action packed days, Spikes Asia 2015 festival of creativity concluded last Friday evening (11 September) with a packed Awards Ceremony at the Ritz Carlton in Singapore. Addressing the audience at the event, Lions Festivals CEO Philip...

Posted by: Creativepool Editorial
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Leaders

Awards Roundup

ADC Annual Awards Quad Group announced this week that it has been named ADC Global's “Production Company of the Year.” In addition to Production Company Of The Year, The Quad Group also won a Silver Cube in Special Effects for Cartier...

Posted by: Creativepool Editorial

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