Displaying 6661 - 6696 of 6909 results
A big celebration of achievements of those working to champion diversity in the advertising, marketing, PR, media and entertainment industries took on place Friday 20th September in Beverly Hills, California 90210. In a night of celebration, the...
Posted by: Creativepool
Here we go again. Yet another campaign for The National Lottery (TNL), and it stinks. This has been going on for years, of course. If you can stand to, cast your mind back to any TNL marketing, branding or advertising and tell me whether you can...
Posted by: Magnus Shaw
Creativepool is ending summer in style with Pool Party 2014. Our sublime DJs will provide the soundtrack to a fantastic night and we have photographers capturing the nights shenanigans. To keep up to date with what is happening on the night watch...
Posted by: Creativepool
Win tickets to Wembley for the England v. San Marino Qualifier at Pool Party 2014 We are all excited for the Creativepool end of summer party happening this Wednesday, but we have some more news! We have a PAIR OF GOLD LEVEL TICKETS up for grabs...
Posted by: Creativepool
UK radio is in surprisingly good shape. As the first electronic media mankind ever enjoyed, we might reasonably expect it to have been overtaken or eradicated by something more futuristic. In fact, listening figures are pretty robust and, although...
Posted by: Magnus Shaw
Old El Paso, the brand famous for providing Britain with fast Mexican food, will be promoting its new “Stand 'N' Stuff Tortilla” soft taco range through Facebook and Buzzfeed in a new digital campaign engineered by UM London. The idea of...
Posted by: Benjamin Hiorns
You're probably familiar with the magazine Private Eye. If not, you just need to know it's the longest running satirical publication in the UK (maybe the world), is edited by Ian Hislop from 'Have I Got News For You', and is still remarkably fresh,...
Posted by: Magnus Shaw
The Royal Air Force will be focusing their recruitment efforts on full time and spare-time recruits in a new multi-channel national ad campaign from WCRS that spans TV, radio, social media and online display advertising. The bulk of the campaign is...
Posted by: Benjamin Hiorns
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
In an effort to further expand its efforts to target small businesses, the UPS Store plans to introduce a new integrated campaign next month, created by UPS Store agency of record, Doner, from Detroit, and the UPS agency of record, Ogilvy & Mather,...
Posted by: Benjamin Hiorns
Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...
Posted by: Magnus Shaw
Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...
Posted by: Ashley Morrison
The London-based Soho House brand, which specialises in offering refined, luxury social facilities and accommodation, recently unveiled its latest venue in the famous windy city of Chicago. The 40-room boutique hotel and social club has been under...
Posted by: Benjamin Hiorns
A major healthcare provider, a pay TV company and a large mobile network - probably the ones of which you are thinking - were all in a position to bag me as a paying customer this week. I'd either seen their advertising or found their website - or...
Posted by: Magnus Shaw
John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...
Posted by: Ashley Morrison
I think I've only ever met two people who never swore. One for moral and religious reasons, the other had taught herself not to, because she thought she was doing it too much. I admired them both for their self-control and adhering to something they...
Posted by: Magnus Shaw
'Solve a problem.' That's what they teach you at advertising school - and it's not a bad lesson. If one can identify, spotlight and fix a problem a consumer is enduring, then you really have a selling point. Really it's the 'What's in it for me?'...
Posted by: Magnus Shaw
DigitasLBi Chicago will be bringing in writers from Buzzfeed, the web's foremost social news and entertainment website, to help generate more effective social advertising campaigns. Writers will be brought in through the “Buzzfeed in...
Posted by: Benjamin Hiorns
The CEO of Tesco, Philip Clarke, is now the ex-CEO of Tesco. He left the job last week, having failed to turn the retailer's fortunes around. Indeed, some would argue that he was actually the catalyst for the decline in the store's success. These...
Posted by: Magnus Shaw
Holiday Inn seem to have been quite busy recently, not only launching a brand new digital campaign, but commissioning a film to tell the true story of a double-amputee who was helped on his road to recovery by the global hotel chain. This is not the...
Posted by: Benjamin Hiorns
I'm going to let you into a secret. Not a massive one, like I know that Pop Idol was fixed back in 2002 and Gareth Gates should have beaten Will Young into second place. No, I'm talking about something really, really insignificant. My minimum word...
Posted by: Ashley Morrison
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
Recently, I've been hosting some copywriting seminars. And I'm delighted to say the participants have all been attentive, smart and enthusiastic.That's not always the case, however. So, if you're due to deliver a pitch, presentation or training...
Posted by: Magnus Shaw
How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...
Posted by: Magnus Shaw
Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...
Posted by: Magnus Shaw
That which was designed to save us, is spoiling our lives. Which is a fancy way of saying that passwords have become a terrible pain in the elbow. About fifteen years ago, when most of us began our connection to the sprawling internet beast, we only...
Posted by: Magnus Shaw
Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...
Posted by: Magnus Shaw
Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...
Posted by: Magnus Shaw
One in three Britons is now overweight. One in five is obese. As far as one can trust statistics, that's the picture giving rise to some hefty soul searching this week. How did this happen? What is to be done about it? And who's to blame? That's the...
Posted by: Magnus Shaw
By way of distraction from the work I was supposed to be doing today, I clicked on a link to a piece of writing on a reputable music website. About a paragraph into the article an unexpected thing happened. The webpage was suddenly obscured by a...
Posted by: Magnus Shaw
In much the same way as cinemas now use the lure of movies to sell popcorn at vast profit, so the World Cup can be seen as deploying football games as a lure to sell enormous quantities of advertising. Which is absolutely fine by me as I find...
Posted by: Magnus Shaw
It may have taken a few months... but we have finished tackling one of the hardest subjects in the workplace, the paycheck. We have exposed the elephant in the room by asking tough questions, collecting data, and analysing opinions. Inside you will...
Posted by: Alexandra Schott
Since an art director colleague introduced me to Banksy many years ago, I’ve enjoyed his stuff enormously. In that time he has painted throughout the world, from Sydney to Camden, LA to Palestine. The art critics bemoan him - too obvious, too...
Posted by: Magnus Shaw
Nobody likes being patronised. Even small infants boil with fury when some dough-faced adult leers into their pushchair and makes 'woo-woo' noises at them. Probably. I think being patronised takes us back to school, when we were bound by the...
Posted by: Magnus Shaw
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
It's 'No Tobacco Day 2014'. Hooray. It is often said there are too many 'days' dedicated to this that and the other. And I think this rather proves the point. Not because the World Health Organisation (who are behind the event) shouldn't have an...
Posted by: Magnus Shaw
