Displaying 6445 - 6480 of 9374 results
Fresh off the stage at Dubai Lynx, Google's Ali J. Hashmi, Jumeirah's Ross McAuley and MediaMonks' Victor Knaap assemble for a jolly podcast with Creativepool's Michael Tomes. Right after their talk "Jumeirah Inside: Harnessing the Power of Consumer...
Posted by: Creativepool
To celebrate Dubai Lynx International Festival of Creativity's 10th birthday, Creativepool has partnered with the festival and sent over its founder Michael Tomes to talk with some of the speakers and guests about creativity, innovation and the state...
Posted by: Creativepool
To celebrate Dubai Lynx International Festival of Creativity's 10th birthday, Creativepool has partnered with the festival and sent over its founder Michael Tomes to talk with some of the speakers and guests about creativity, innovation and our...
Posted by: Creativepool
Technology, eh? Undoubtedly very handy, but full of concepts with funny names and purposes seemingly designed to befuddle and confuse. Take 'offbeat 360° video' for example. Who on earth would have the first idea what that is? Perhaps not you,...
Posted by: Magnus Shaw
Technology has now advanced to the point that you no longer have to be a musician in order to create music. Indeed, some of the biggest music stars in the world have probably never even tried to pick up a guitar or sit down at a piano. That doesn't...
Posted by: Benjamin Hiorns
The Co-operative Bank aired its new TV ad on ITV1 last night, officially marking the launch of its new campaign “It’s good to be different,” from Leo Burnett London. The bank is refreshing its brand with a new look and feel that is modern,...
Posted by: Creativepool Editorial
AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...
Posted by: Creativepool Editorial
This Mother’s Day (March 6), many people will be posting photos of their mums to social media, and Amref Health Africa wants to tap into this positive trend with the #SAVEMOTHERSDAY hashtag, and stand in solidarity with new mums across Africa,...
Posted by: Creativepool Editorial
If you're a habitual listener of local radio, you may have noticed something troubling in recent years. As it stands, Independent Local Radio in England is neither independent nor local. Following a series of acquisitions and mergers, just a handful...
Posted by: Magnus Shaw
Havas PR North America will mark its 40th anniversary with “$400K for 40,” a pledge to donate $400,000 worth of man hours in support of worthwhile organisations between now and March 2017. Havas PR, initially founded on March 1, 1976, as Creamer...
Posted by: Creativepool Editorial
Cheil Worldwide are asking people to conquer their deepest fears with the help of virtual reality technology in the Samsung #BeFearless campaign, which focuses on the common fears of public speaking and heights. The campaign seeks to empower young...
Posted by: Creativepool Editorial
DDB Stockholm turn McDonald's Happy Meals in VR experiences! Happy Goggles To celebrate the 30th anniversary of the Happy Meal in Sweden, McDonald's has developed the Happy Goggles, an idea developed in collaboration with DDB Stockholm. By...
Posted by: Creativepool Editorial
Comic book movies are big business. Indeed, the genre has evolved from its fringe beginnings (anyone else remember Howard the Duck?) to effectively monopolise mainstream cinema. Even though Marvel has done its best to corner the market over the past...
Posted by: Benjamin Hiorns
Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...
Posted by: Creativepool
They were always going to make an impact on the VR world in a big way, but reports seem to suggest that Google have some pretty ambitious plans, with the rumours stating that the tech giants are building a standalone headset that doesn't require a...
Posted by: Benjamin Hiorns
A design technique used on blockbuster films like Minority Report, The Terminal and Man of Steel is being applied to the development of future cities in the face of huge refugee migrations. Production designer Alex McDowell, who heads up 5D Global...
Posted by: Creativepool Editorial
For an industry built on a foundation of creativity, inclusivity and forward-thinking idealism, adland still has a way to go when it comes to workplace diversity. We've come a long way since the days of Mad Men of course, but there's still a long...
Posted by: Creativepool Editorial
In a move that most conventional marketers would chastise as throwing the baby out with the bathwater, the craft brewing king pins at Brew Dog have thrown open the floodgates with a remarkable, and daring new initiative. The craft beer company, which...
Posted by: Benjamin Hiorns
The Sammlung Boros private collection of contemporary art is a remarkable story of history, architecture and artistic curation housed in a former WWII bunker in Berlin-Mitte. The word ‘bunker’ is not used lightly here. The entire...
Posted by: Kate Lewin
Atlas is the adorable and terrifying faceless face of the future Atlas – The Next Generation Robotics company Boston Dynamics has developed a new version of its humanoid robot; “Atlas,” which can walk in snow, pick up heavy objects and even...
Posted by: Creativepool Editorial
As the Oscars and Hollywood continue to draw criticism for the lack of equal representation of gender and diversity, ground-breaking global research by the Geena Davis Institute on Gender in Media and J. Walter Thompson reveals that female role...
Posted by: Creativepool Editorial
Doner London unveiled an integrated multi-million euro global campaign for Italian footwear brand Geox this week, which aims to reposition them as a more modern, emotionally engaging, premium lifestyle brand, with their breathable sole technology at...
Posted by: Creativepool Editorial
As someone who actually owns a 3D printing pen, but struggled to even create a decent stick figure after hours of turmoil, this recent development certainly impressed me, but also left me feeling more than a little bit lacklustre. A group of...
Posted by: Benjamin Hiorns
My topic this week was going to be “how to write an ebook”, for no other good reason than I’ve been asked to write two in the space of a few weeks. Although I know what I’m doing, I thought it might be interesting to pop onto...
Posted by: Ashley Morrison
DDB New York DDB Worldwide has announced the appointment of three executive creative directors at DDB New York. After a strong year of new business growth in 2015, including Pure Leaf, Qualcomm and Huawei, the agency is increasing its creative...
Posted by: Creativepool Editorial
I've never been a big McDonald's fan (more of a KFC man myself), but the more I see of the brand's overseas executions, the more I'm starting to believe that's because we're being poorly served by Ronald and his cohorts when compared to the rest of...
Posted by: Benjamin Hiorns
The famous advertising agency McCann Erickson's founding motto is 'Truth Well Told'. I've always admired this as much more than a simple corporate strapline, but as a guiding principle for all creative marketing and advertising ventures. I was...
Posted by: Magnus Shaw
Oscar-winning actress and former 'Mrs Coldplay' Gwyneth Paltrow, is working with architecture firm Gensler to develop a branch of the private Arts Club on Hollywood's Sunset Strip. Paltrow and Arts Club chairman Gary Landesberg purchased the...
Posted by: Creativepool Editorial
Whilst it might not be true for all of us, many of us live as slaves to a routine pattern. From the daily commute to work, to the seat at the local coffee shop and the supply run to the local grocery store, everything is familiar, established and...
Posted by: Creativepool Editorial
While most of us certainly like to think we’re good listeners, we often keep quiet about our own problems according to recent statistics released by the Samaritans show. The stats reveal that nearly two-thirds of UK citizens believe they’re good...
Posted by: Creativepool Editorial
McCann – Chevrolet From Like to Love Facebook has now become such an integral part of our lives that even a relatively minor new feature becomes a major news story. Jumping on the bandwagon of Facebook's new “Reaction” buttons, which allow...
Posted by: Benjamin Hiorns
On 10th March 2016, Creativepool will be hosting the Annual Launch Party at the LIBRARY Club in Covent Garden, London, UK. Celebration of the Best The 2016 Annual brought in eight times as many project entries compared to last year’s Annual,...
Posted by: Creativepool
Global brand experience agency Jack Morton Worldwide and brand guru/international best-selling author Martin Lindstrom, have announced a partnership set to challenge the dominance of big-data thinking by helping brands to uncover the potential and...
Posted by: Creativepool Editorial
Getty Images Gallery’s latest exhibition, “Creative in Focus,” takes the visual trend predictions made annually by Getty Images and uses them to explore the Jekyll and Hyde nature of modern tastes and behaviours, which are erratic, rebellious...
Posted by: Creativepool Editorial
The Design Thinkers Academy is launching in the UK to offer design thinking training for leadership teams at large organisations. The academy was founded in Amsterdam in 2011, and has spent the last 5 years working with hundreds of organisations,...
Posted by: Creativepool Editorial
Putting Sir Patrick Stewart and Strongbow together again Strongbow US “Award - Original” Whilst it might be found on the taps at almost every pub in the UK, Strongbow is still something of a niche beverage across the pond, indeed, alcoholic...
Posted by: Benjamin Hiorns