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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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SheSays the world's only creative platform for women.

I don't have to tell you that it's tough out there at the moment. It's there each time you turn on the news. Inflation this, growth index blah. But it would seem that us ladies are getting a tougher ride than the gents. A recent unemployment report...

Posted by: Creativepool
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Features

Turning litter into literature

Over the last few weeks 26 writers have been charged with the task of writing short stories based on various scraps of paper found somewhere between Waterloo and Clerkenwell. The rain-swept, wind-strewn, handwritten scraps had been collected by Andy...

Posted by: Creativepool
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Workshop

How to... Write a winning CV.

There are hundreds of techniques and ideas that people have about how to write the perfect CV. Writing a winning CV for work in the creative industries is different from most industries. If you are a creative then quite often a great portfolio will...

Posted by: Creativepool
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Inspiration

The Tomb of the Unknown Craftsman

Turner Prize-winning artist and craftsman Grayson Perry is one of the most recognisable figures on today's art scene. Perhaps due to gaps in my knowledge and certain preconceptions (or misconceptions), I had never really taken to him before dressing...

Posted by: Creativepool
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Inspiration

Ten of the best HTML editors

From needing to make a few simple HTML tweaks to a full website overhaul, there is a huge range of HTML editors available to download today. Ranging from the simple to the complex, and from the free to the costly, here are ten editors which stand out...

Posted by: Creativepool
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Inspiration

What a [lovely] load of rubbish

Question: if a piece of art can literally be mistaken for rubbish, does that make it rubbish? No, not necessarily '“ but it does raise an interesting and valid question about whether art can ever be called 'bad' (or 'good') and whether it...

Posted by: Creativepool
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Inspiration

Richard Avedon fashion's greatest photographer

If there is one iconic image which sums up all that is glamour and stardom within the realms of fashion and Hollywood then it has to be that over-exposed, stark image of Audrey Hepburn’s eyes, eyebrows and lips from the 1957 musical Funny...

Posted by: Creativepool
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Workshop

CV Tips For Graphic Designers

1. Keep to an A4 size This is pretty obvious. Who is going to print out an A3 CV for their records anyway? Provide your potential employers the convenience as they are really busy people. It's politeness. They will need to print out your CV for...

Posted by: Creativepool
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Features

Damien Hirst and plagiarism

Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....

Posted by: Creativepool
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Inspiration

Li Wei

Li Wei is a Beijing-based performance artist who has been wowing viewers with his gravity-defying images for the past 11 years. His latest series 'The Lightness of Being' is currently being displayed at the Lucca Photo Fest in Italy, a festival he is...

Posted by: Creativepool
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Inspiration

The art of the comic book

Comics have been a large part of popular culture for generations. Today, this genre continuously churns out amazing artwork from some extremely talented artists. Of course, comic books are close to many designers' hearts because often they are their...

Posted by: Creativepool
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Features

4D Cinema

So you've seen Avatar in 3D and marvelled at the special effects. Let's leave aside that the story itself was banal nonsense for the moment and just agree that, visually, it was pretty impressive. But while anyone over the age of 30 is still...

Posted by: Creativepool
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Workshop

The art of the slogan. Dave Trott, Lipsmakin Pepsi and Emperor Rosko.

A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...

Posted by: Creativepool
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Features

Paperback for good.

I've always been a huge admirer of The Big Issue. Not only is it a thumping good read, its purpose is both uplifting and completely unique. It strikes me that handouts, while obviously helpful in the very short term, rarely address the problems which...

Posted by: Creativepool
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Leaders

Versace for H&M

As you might have already heard repeatedly from every eager fashionista out there, there are just five weeks left until H&M reveals it's latest in a long line of designer collaborations Versace for H&M on November 19th for the forthcoming winter...

Posted by: Creativepool
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Leaders

Steve Jobs 1955 - 2011

"There's an old Wayne Gretzky quote that I love. 'I skate to where the puck is going to be, not where it has been.' And we've always tried to do that at Apple. Since the very beginning. And we always will." This morning, a bouquet and an apple with...

Posted by: Creativepool
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Features

QR Codes

Little monochrome squares are everywhere now. They are pretty ugly and clunky and it has to be asked how many people are willing to get their smartphone out whilst waiting for the tube or the bus and scan in the nearest advert or poster, I can't say...

Posted by: Creativepool
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Inspiration

Vinnie Chieco. The freelance copywriter who named the iPod.

The year is 2001. Vinnie Chieco, a freelance copywriter from San Francisco is sitting in the offices of Apple Inc. He and a small group of other freelance writers are here to name a rather interesting new product Apple is launching. Before the...

Posted by: Creativepool
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Inspiration

The top ten USB gadgets

The USB ports in our computers have facilitated a wide range of different product and marketing opportunities. From guitars that can be plugged straight into our computers to nifty branded storage freebies that get handed out like sweets at IT...

Posted by: Creativepool
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Leaders

V&A Illustration Awards

I stumbled upon the V&A Illustration Awards quite by accident. Although I've lived in London for a number of years, I'd never been to that museum, so I decided to pop along to get some inspiration for this week's blog. It's a deceptively large maze...

Posted by: Creativepool
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Inspiration

Murray Beckers photograph of the Hindenberg

It was to be a routine assignment. Assembled as part of a massive PR campaign by the Hindenburg's parent company, twenty-two still and newsreel photographers are on hand for the landing the Hindenburg. The photographer Murray Becker of Associated...

Posted by: Creativepool
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Features

I'm not with stupid. I am stupid.

As many of you will know Topman has recently got itself in a bit of trouble with some new T-shirt designs featuring some rather questionable slogans. But given that the emotional responses these novelty slogan T-shirts usually conjure up range from...

Posted by: Creativepool
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Features

It works or we fix it for free. The story of the Zippo lighter.

One evening in 1933, above a garage in Bradford, Pennsylvania, George G. Blaisdell clicked open the first ever Zippo lighter. That was more than 425 million Zippo lighters ago. Today in a world where products are redesigned on impulse rather than...

Posted by: Creativepool
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Workshop

Pretty vacancies. Are recruitment consultants letting us down?

Redundancies, renegotiations, restructuring and rotten revenues. Tough times in the creative industry. Tough times everywhere. Sorry folks, but there's no longer any room for passengers in this business. So here's a thought: why don't we take a very...

Posted by: Creativepool
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Inspiration

Blade Runner, Syd Mead and visual futurism.

London, June 1982. The film director Ridley Scott has hired the Empire Leicester Square and invited hundreds of London's creative people to attend a special lunchtime viewing on his new movie Blade Runner. It's an occasion that has London's ad world...

Posted by: Creativepool
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Annie Leibowitz and the ultimate Rolling Stone magazine cover

It is December 8, 1980. Photographer Annie Leibowitz is greeted by John Lennon at the door of his New York apartment at The Dakota. She is here to take a shot of Lennon for Rolling Stone. 'It'll be great,' she promises the former Beatle 'I'll put...

Posted by: Creativepool
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Inspiration

The 25 best horror movie posters

You probably see it hundreds of time each and every day. Whether it's on the side of a bus or on the underground, the poster for 'Final Destination 5' seems to be absolutely everywhere at the moment. Maybe part of the reason they felt comfortable...

Posted by: Creativepool
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Inspiration

The real 'buzz' marketing

If you're like me then the caffeine hit of a humble cup of tea or coffee just doesn't quite cut the mustard any more. Millions of us now seem to have left behind these disappointingly weak and antiquated beverages in favour of the ultra high caffeine...

Posted by: Creativepool
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Workshop

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Workshop

Questions to ask at your interview.

Not having the right questions to ask your Interviewer at the end of an interview can leave the employer with a bad taste in his/her mouth. Just as you don't get a second chance at the beginning of an interview to make a first impression; so it is...

Posted by: Creativepool
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Workshop

Jinx's Magnificent 7 Creative Tips

By Jinx Jeffery, Dynamic News Alliances 1. Keep on top of all of the latest software! As a creative this is where your ideas are realised right down to the last file in production. CS5 was out in June and still it hasn't been adopted by many studios...

Posted by: Creativepool
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Workshop

The Agency Workers Directive (AWD)

October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...

Posted by: Creativepool
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Features

5 minutes with... Graham Pugh - Teamspirit

Tell us what you do for a living and who you work for? I'm Executive Creative Director of Teamspirit. What does that involve? Managing a department of creative teams, designers, artworkers and digital people, writing ads and mailshots and online...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool

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