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From time to time intrepid reporters and bloggers voluntarily cut themselves off from society (phone and internet) and write about their experiences surviving in a tweet and text free world where no soul knows what pub they are drinking in, what kind...
Posted by: Creativepool
New initiative is flying the flag for British creativity The UK’s creative industry gathered at BAFTA on Thursday evening to celebrate the official launch of Create Britain, a new national initiative spearheaded by Creativepool, which aims to...
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Skincare advertising isn't renowned for pushing the bounds of creativity. Indeed, the industry's campaigns tend to be as formulaic as the various unctions they peddle. Occasionally these ads drift into the realms of the ridiculous - I've mentioned...
Posted by: Creativepool
by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...
Posted by: Creativepool
Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...
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Our guest post from Erin Osterhaus, Managing Editor of The New Talent Times, explains why she believes you need a creative application to attract creative applicants. In creative industries, standard job applications don’t attract the right...
Posted by: Source
by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...
Posted by: Creativepool
22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...
Posted by: 22
by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...
Posted by: Creativepool
by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...
Posted by: Creativepool When did you start out blogging? Back in 2009. How did you choose your blog name? I thought of symbolically 'absorbing' art from around the web. Thus, Art Sponge. What's it all about and why? It's about finding great visual art from hardly known...
Posted by: Creativepool "Blue Marlin is the home of landing big ideas, which are at the heart of everything we do. We pride ourselves on delivering relevant, unique and consistent experiences across brand touch points worldwide. Blue Marlin is an independent integrated...
Posted by: Creativepool What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...
Posted by: Creativepool
‘Fail, Fail again, Fail better' Describe your work in one sentence. My work is liquid; it sheds skin and adapts depending on the project. It will be different tomorrow. What's the most important thing you've learnt in your line of...
Posted by: Creativepool
"I'm a creative thinker. My role is a combination of design, creative direction, brand strategy, and all the business and management side of agency life." -- Blair Thomson -- How did you get started in the industry? Started out as the unofficial...
Posted by: Creativepool
by Jessica Hazel. The ways in which certain human beings decide to waste their lives away never ceases to amaze and appall me. The age of smart phones and no-so-smart apps for their not-so-smart users has opened up a doorway into a universe of...
Posted by: Creativepool
by John Fountain. Here's some articles, videos and websites worthy of further exploration... Kirby Ferguson. Embracing the remix. Kirby Ferguson is a film-maker from New York. He has a point of view that I guess many of us believe there is some...
Posted by: Creativepool
by Ashley Morrison. James Bond is as much a part of my DNA (or life history) as Wimbledon, walks on Hampstead Heath on Sunday afternoon, and Mars bars. So it pains me a little bit to be mildly disappointed with the new Bond film. Don't worry, this...
Posted by: Creativepool
Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...
Posted by: Creativepool
by Ashley Morrison. There are many reasons why, according to a recent poll by Forbes, 74% of people would consider changing jobs. One would like to think that this is just because they want to move onwards and upwards in pursuit of an ever-more...
Posted by: Creativepool
1. 79 A.D. Billboards in Pompeii Ah! The glory of the ancient Roman empire. Olive skinned, muscular men striding the avenues, clad in togas, debating the great issues of the day. Beautiful, raven-haired maidens bearing baskets laden with the...
Posted by: Creativepool
by Magnus Shaw. This week, the Chancellor of the Exchequer proposed a scheme whereby employees will be invited to give up some of their employment rights in exchange for company shares. You may think this is a tremendous idea or the most cynical...
Posted by: Creativepool
Kellogg's has opened what it is calling the "World's First Tweet Shop". This fantastic idea by Kellogg's is opening in London today to launch the new range of Special K Cracker Crisps. Wonderfully simple, tweet with the hashtag #TweetShop and get...
Posted by: Creativepool
by Magnus Shaw Creativepoolers, welcome back to our list of ten of products advertising told us we couldn't live without (when, in fact, we absolutely could). Please feel free to use the comment box to let us know if there's anything we've omitted....
Posted by: Creativepool
by Magnus Shaw An enormous advertising company (Leo Burnett) and a small creative film company (Asylum) have had a difficult couple of weeks. It's a tangled tale but essentially Asylum produced a film for the McDonald's charitable foundation for Leo...
Posted by: Creativepool
by John Fountain Successful voice-over talents often earn thousands in session fees and residuals, and more frequently than not, in less time than a half hour of work. Becoming a successful voice-over talent for television and radio commercials,...
Posted by: Creativepool
by Magnus Shaw Last year I wrote a column on a brilliant campaign for Mooncup - an alternative female sanitary device. The brand's wit and frankness were refreshing and the correspondence I received suggested the gadget has many fans. And now a...
Posted by: Creativepool
SheSays is an award-winning organisation running free mentorship and events to women in the creative and marketing businesses. Why? Because we want to see more women at the top. And since we are all about doing we also offer courses, career...
Posted by: Creativepool
by Magnus Shaw In Britain, we love sports. We also adore a bit of patriotic tub thumping. Combine the two and the excitement is almost unbearable. I'm talking about the Olympics, of course. Within a matter of weeks, billions of pounds worth of...
Posted by: Creativepool
by Magnus Shaw Throughout this increasingly insane financial crisis I have worked as a freelance. Disadvantage: I have to find my own work and therefore income. Advantage: I can't be made redundant. However, I have faced the redundancy...
Posted by: Creativepool
by Magnus Shaw Kentucky Fried Chicken may well be an assault on the digestion and troubling to the waistband, but it seems its advertising is also offensive to a cross section of the viewing public. The Advertising Standards Authority has announced...
Posted by: Creativepool
by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
Posted by: Creativepool
As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...
Posted by: Creativepool
Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...
Posted by: Creativepool
Two bits of excellent news. First, there's a conference for copywriters and wordsmiths happening in Bournemouth on 18th May this year. And second, readers of the Creativepool blog can enjoy a special discount. The event has been pulled together by...
Posted by: Creativepool
In the eighties and nineties I lived in London and throughout that time, London Underground put buskers on a par with the small, grey, dusty mice running between the rails. That is, vermin ripe for extermination. Okay, maybe not extermination, but...
Posted by: Creativepool