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Leaders

Top 10 Hires of the Week

Leo Burnett Leo Burnett has announced the appointment of Chaka Sobhani to the role of Chief Creative Officer. Chaka, who joins Leo Burnett London from Mother, brings with her 20 years of experience from both the Advertising and Broadcast industries,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

Posted by: Creativepool Editorial
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Leaders

British Arrows Awards announce 2016 Jury

After the Craft Awards rounded up 2015 by celebrating British Advertising’s unsung heroes, the British Arrows has now announced the Jury for the British Arrows Awards 2016. The awards, to be held on Wednesday 23rd March, celebrate the biggest...

Posted by: Creativepool Editorial
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Leaders

I need your clothes, your boots and your motorcycle. Merry Christmas!

Does anyone actually enjoy writing Christmas cards? I mean, really enjoy it? I’m going to stick my neck out here and say that most people feel it’s bit of a faff they can do without. By card number ten - assuming you’re trying to...

Posted by: Ashley Morrison
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Leaders

TFL ends 15 year relationship with M&C Saatchi: What's Next?

It was revealed yesterday that Transport for London has ended its 15 year long relationship with M&C Saatchi, with TFL currently reviewing its ad account as part of a statutory review, which includes work for the Greater London Authority and its...

Posted by: Creativepool Editorial
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Leaders

Royal Mail gets biblical this Christmas

Winter's silver lining is dawning on us once again, and brands are wasting no time getting in on the action, not least Royal Mail, who are arguably as vital a part of the UK Christmas season as lukewarm mulled wine and tangled lights. Every November...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Laptop Chargers to Jimi Hendrix

Fuseproject - Zolt Fuseproject has developed the branding and industrial design of the new Zolt Laptop Charger Plus, which claims to be the smallest and lightest charger on the market. Zolt (a division of US electronics product developers Avogy)...

Posted by: Creativepool Editorial
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Leaders

A Gold and Grand Prix win for FCB Inferno at the APG Awards

On the 18th October the Account Planning Group Awards took place in the grand setting of the St Pancras Renaissance Hotel. The awards are a bi-yearly event celebrating the crème de la crème of planning strategies that have resulted in...

Posted by: FCB London
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Leaders

Top 5 Account Wins of the Week

McCann London - Picturehouse Cinemas Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Droga5 – NBTY NBTY, a global manufacturer, marketer, distributor and retailer of market-leading vitamins, supplements and sports and active nutrition products, has announced Droga5 as its new strategic and creative advertising agency partner. The...

Posted by: Creativepool Editorial
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Leaders

Burger King launch new interior re-design in Paris

Burger King is giving itself a visual upgrade with a new interior design that features self-service kiosks and more subtle brand detailing. These new-look interiors are being launched at Burger King’s flagship restaurant in Paris, which the is...

Posted by: Creativepool Editorial
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Leaders

The Week in Advertising

The Martin Agency – Geico The Martin Agency scooped well-deserved Grand prix at Cannes last month for its brilliant take on pre-roll ads with “Unskippable,” ad for US car insurer Geico, and the agency is displaying that same acerbic humour...

Posted by: Benjamin Hiorns
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Leaders

Home prepares for opening weekend in Manchester

Home, the new Manchester arts centre, is set to open this weekend with a series of events curated by oscar winning director Danny Boyle. The centre is an architectural marvel from the Dutch firm Mecanoo, which has been designed to reconcile the needs...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

VCCP Nationwide has appointed VCCP as its lead advertising agency in a move to keep the momentum going behind the revamped brand building strategy launched last year. VCCP will take over lead duties on the £20 million account from 18 Feet and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch.

 Vivid Sydney is a festival of light that transforms the Harbour City with its...

Posted by: Creativepool Editorial
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Leaders

VivaKi make some serious changes

VivaKi, the programmatic ad tech arm of the Publicis Groupe, announced recently that it will be retreating from proprietary ad trading, redistributing 120 US ad buyers to individual Publicis agencies such as Starcom MediaVest, Walker Media and...

Posted by: Creativepool Editorial
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Droga5 know it's fun to stay at the YMCA After a competitive review, the YMCA of the USA has selected Droga5 to handle its national brand positioning efforts in a new creative strategy that will launch in 2016. The agency will be charged with...

Posted by: Creativepool Editorial
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Leaders

7up brings urban knitting to London

The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....

Posted by: Creativepool Editorial
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

McDonald's preach lovin' over hatin'

McDonald's are thought to be switching up the ubiquitous “I'm Lovin' It” theme, which has been the cornerstone of their marketing strategy since 2003. The new twist on the 11-year-old theme is thought to be the equation “Lovin' >...

Posted by: Benjamin Hiorns
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Leaders

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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Leaders

Ogilvy & Mather win Coke Zero account

Information has been trickling in over the bank holiday weekend to suggest that Ogilvy & Mather have won the consolidated global and North American accounts for Coke Zero. The agency had already been handling the brand outside the US, but until now,...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett tasked with refreshing the McDonald's brand

After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...

Posted by: Benjamin Hiorns
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Leaders

Publicis Kaplan Thaler named as lead creative agency for Red Lobster

Publicis Kaplan Thaler has been named as the lead creative agency for the American seafood restaurant chain, Red Lobster, two months after its account was put into review following a departure from parent company, Darden. Media for the brand is...

Posted by: Benjamin Hiorns
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Leaders

Bailey's Stardust

David Bailey was appointed as fashion photographer for British Vogue in 1960 where he shot over 800 pages of fashion editorial in just one year and along with Terence Donovan and Brain Duffy, captured the essence of the 'Swinging London' of the 60's....

Posted by: Jessica Hazel
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Leaders

“It's the [bad] taste.” Farewell to the last of the PG Tips chimps.

Growing up in the '80s, there were only four TV channels. Consequently, when we got to school, it was a pretty safe bet that we had all watched the same telly as everyone else the night before. So in the playground of a morning, we would all run...

Posted by: Ashley Morrison
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2013 Designs Of The Year

Today sees the opening of the 6th annual Designs Of The Year exhibition and awards at London's Design Museum. Following in the footsteps of previous winners such as Barber Oserby's Olympic Torch and Shepard Fairie's Obama painting, 90 nominees have...

Posted by: Creativepool
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Features

Myke Hamilton - #NaughtyToBeNoticed

Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...

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Workshop

Do you network?

Up until a month ago I'd never attended a networking group. In truth I didn't know much about them. I assumed that they were for geeks and braggers, for the totally incompetent and the mildly desperate, for people either short of friends or folk who...

Posted by: Creativepool
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SheSays the world's only creative platform for women.

I don't have to tell you that it's tough out there at the moment. It's there each time you turn on the news. Inflation this, growth index blah. But it would seem that us ladies are getting a tougher ride than the gents. A recent unemployment report...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool

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