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Leaders

RNLI Islay: Clive Booth holds on and gets wet

Here is some great behind the scenes footage of Clive Booth aboard a 7m rigid inflatable speedboat, as the RNLI Severn class lifeboat, the largest in the fleet, thunders past spraying them with a torrent of sea water…..what one has to do to get...

Posted by: Mark George
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Leaders

The Week In Advertising

THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....

Posted by: Magnus Shaw
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Leaders

The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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Leaders

Account Wins of the Week: Part 1

MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 1

BMF Nicole Hetherington and Simon Fowler, the award-winning creative duo, joined the BMF creative department. The Kiwi team moved to Sydney five years ago after winning New Zealand Young Lions competition, and have since created unique and effective...

Posted by: Creativepool Editorial
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Leaders

BBDO tops the Warc 100. Again.

For the second consecutive year, BBDO has been named as the top-rated agency network by the Warc 100; the definitive annual ranking of the world's top marketing campaigns and companies. Results this year were culled from results in 87 major global...

Posted by: Creativepool Editorial
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Leaders

Clear Channel to go digital with Amscreen

Amscreen, the largest digital signage company in Europe, has announced a strategic partnership with outdoor media agency Clear Channel UK, which will see a new range of sun-light visible digital outdoor screens deployed across the UK. The idea behind...

Posted by: Creativepool Editorial
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Leaders

Etsy suffers the wrath of T-Swift

Whilst she might come across as all sweetness and light in her music videos and on her seemingly unending, globe-trotting adventures, pop-star of the moment Taylor Swift certainly has a nasty side (or at least her representatives do). It was...

Posted by: Creativepool Editorial
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Leaders

UAL announces hundreds of scholarships for 2015

Hundreds of scholarships available for 2015 Masters courses at University of the Arts London University of the Arts London is the world’s leading specialist creative university and hosts the largest postgraduate arts and design community in...

Posted by: Creativepool
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Leaders

Top Hires of the Week

BBDO Abbe Hale joined BBDO this week as global business director across the network's Fonterra accounts. She will be based out of Singapore and will report to Jean-Paul Burge, president of BBDO Southeast Asia and CEO of BBDO Singapore. She joins...

Posted by: Creativepool Editorial
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Leaders

The Honey Monster comes of age

The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

Amazon and the million dollar robot How to ride Kuratas Amazon Japan is now in the robotics business, with the gigantic robotic mech suit known as the “Kuratas,” recently uploaded to the company's technology section. Costing a svelte $1...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

BHF and Alphabetical heart a good GIF

The British Heart Foundation (BHF) recently hired the creative graphic design studio Alphabetical to design a new “Self-care” pack to help teenagers manage their heart conditions. The “Transition Pack” is aimed towards 12-19...

Posted by: Creativepool Editorial
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Leaders

Adot shines a light on homelessness

In order to raise awareness of the 93,000 homeless people sleeping on the streets in the UK in Christmas, Adot.com, the organisation that aims to “Ignite worldwide awareness of the singular true nature of mankind,” has created a new...

Posted by: Creativepool Editorial
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Leaders

What is the Forrester Report and why is it wrong?

Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....

Posted by: Magnus Shaw
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Leaders

McCann Erickson joins the Army

McCann Erickson has launched a new campaign for the US Army, which aims to help the American public understand exactly what makes the Army so unique and vital. The idea for the campaign emerged from market research that revealed most Americans, even...

Posted by: Creativepool Editorial
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Leaders

Ciroc celebrates success with GQ and Testino

British multinational alcoholic beverages company Diageo, which is responsible for everything from Johnnie Walker whiskey to Guinness, recently announced a partnership with GQ magazine and Peruvian fashion photographer Mario Testino in order to...

Posted by: Creativepool Editorial
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Leaders

How a skip enhanced an urban environment

New York architect, John Locke, has transformed a local dumpster (“Skip” in British parlance) into an inflatable art installation as part of an urban invention project dubbed, “Inflato Dumpster.” Whilst the name might be a...

Posted by: Benjamin Hiorns
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Leaders

Grey Singapore is awarded for 'human calligraphy'

At this year's New York Festival Global Awards, the plate was swept almost clean by Grey Group Singapore, with the Asia Pacific branch of the international advertising agency taking home five Global awards, three finalist certificates and the...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi are shaking things up!

There was some big news coming out of M&C Saatchi yesterday. Firstly, Public Health England (PHE) awarded its consumer engagement PR brief to the agency, with Freuds, which currently holds the contract, but was unable to pitch directly, as a...

Posted by: Benjamin Hiorns
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Leaders

Punk Rock meets Nintendo. Finally!

Jeff Hong is something of a fringe celebrity in certain corners of the internet thanks to the Brooklyn, New York-based storyboard artist's recent “Disney Unhappily Ever After” illustrations, which took Disney princesses and transplanted...

Posted by: Benjamin Hiorns
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Leaders

Publicis is up and RUNNING!

The Publicis Groupe announced yesterday the acquisition of the real-time data-driven digital ad firm RUN, an acquisition very much in line with the group's plan to earn 50% of its revenue from digital by 2018 (at the time of writing, the figure...

Posted by: Benjamin Hiorns
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Leaders

Karmarama give “Two fingers” to prostate cancer with craft beer

A former Karmarama employee has teamed up with the agency's current planning director Matt Sadler, creative chief Dave Buonaguidi, account director Will Waldron, financial controller Dale Michael, and creatives Stephen Cross and Simon Connor, to set...

Posted by: Benjamin Hiorns
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Leaders

New LA global creative agency focus on music

Alan Sartirana, the co-founder of the Filter Creative Group, which announced it would be shutting its doors this summer, recently announced he'd be launching a new full-service global creative agency. Anthemic will specialise in “Strategy,...

Posted by: Benjamin Hiorns
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Industry

The Winners of The 4th Annual Lovie Awards Are…

If you appreciate creative, inspiring online work, get ready to cheer: After a long and thrilling season, marked by nearly 1,500 entries from all across Europe, The Lovie Awards has officially announced this year's winners. And we're proud to share...

Posted by: The Lovie Awards
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

WPP snap up Element Marketing Group for Ogilvy CommonHealth

WPP announced yesterday that they have agreed to acquire Element Marketing Group (EMG) on behalf of Ogilvy CommonHealth Worldwide (OCHWW). EMG is a leading market access agency in the pharmaceutical and biotech industries and will rebranded as Ogilvy...

Posted by: Benjamin Hiorns
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Leaders

Marriott announce the launch of global content marketing studio

Following a growing trend of marketers becoming publishers, Marriott, the international hotel chain, recently announced the formation of a new global content studio dedicated to publishing, distributing and sharing digital and filmed story-driven...

Posted by: Benjamin Hiorns
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Leaders

472 entries recognised at the 2014 Spike Asia awards ceremony

There was plentiful grounds for celebration at this year's Spikes Asia Festival of Creativity, which climaxed with an awards ceremony last Friday night at the Grand Theatre, Marina Bay Sands in Singapore, where 1000 delegates were in attendance. An...

Posted by: Benjamin Hiorns
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Leaders

The Ultimate ‘Pop-up Lounge’ Bar In London

Heineken unveiled their premium, design-focused lounge bar at London Design Festival last week, the latest chapter of its open innovation journey. The ‘Pop-up City Lounge’ is the second edition in the brand’s ‘Open Design...

Posted by: Creativepool
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Leaders

Martial arts meet football in Jonathan Glazer's new TV spot for Canon

Jonathan Glazer, the acclaimed director of cult classic films such as Sexy Beasts and Under the Skin, has directed a new ad for Canon, which tells the story of Calcio Storico (“Historic Football”), an ancient and brutal Italian sport. Glazer, who...

Posted by: Benjamin Hiorns
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Leaders

LG usher in the future with new Ultra HD 4K OLED TVs

The South Korean electronics firm LG recently announced its first Ultra HD 4K OLED TV, which is due to hit shelves in the US. The cutting-edge, market leading TV is available in 65-inch and 77-inch classes and offers a picture that combines the...

Posted by: Benjamin Hiorns
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Leaders

Publicis join forces with Adobe

The Publicis Groupe and Adobe recently announced a strategic partnership in order to deliver the group's end-to-end marketing platform 'Always-On'. The bespoke platform automates and connects all components of their client's marketing efforts through...

Posted by: Benjamin Hiorns

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