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Leaders

Entries open for Saatchi & Saatchi New Directors' Showcase 2016

Ever dreamed of seeing your work up on the big screen in the Palais des Festivals, Cannes? Saatchi & Saatchi has established a reputation for unearthing the new directors of tomorrow with the annual New Directors’ Showcase (NDS) at Cannes Lions...

Posted by: Saatchi & Saatchi London
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Leaders

The V&A unveils a season of exhibitions built by robots

Whilst the idea of sentient machines is gradually becoming more real and terrifying by the day, for now at least, they are effectively our slaves. To celebrate this fact, whilst also perhaps sharing a little of the creative credit with them, the V&A...

Posted by: Creativepool Editorial
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Leaders

Public Health England track our sugar intake with ingenious new app

A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights & Trends in Tech

The first VR musical instrument is backed by Abbey Road A virtual reality musical instrument has been developed that can potentially mimic thousands of instruments through a unique (and really rather clever) 3D sensor. The design of the boldly named...

Posted by: Creativepool Editorial
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Leaders

Boys & Girls launch an anti-bullying wristband

Amidst the high-octane networking and big deal making at the Dublin Web Summit 2015, some of the youngest tech entrepreneurs at the event (five, 11 year olds; Katelyn, Chloe, Ben, Nadine and Daniel) from St. Audoen’s School, in the heart of The...

Posted by: Creativepool Editorial
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Leaders

Our top Halloween highlights for branded content

Halloween is big business in ad land, more so now than ever before, so every brand and agency under the sun is taking advantage of the seasonal madness by bringing a (temporary) spooky edge to their creative advertising work. Here I'll be examining a...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

Saatchi & Saatchi London - Direct Line Some might argue that this campaign has already been run into the ground, but I've really enjoyed it, and that's not just because I have a particular fondness for Quentin Tarantino movies. The latest spot in...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: JWT

Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...

Posted by: Creativepool Editorial
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Industry

Live streaming from AdWeek: Adara Stage: Thursday

Live Stream: 9:30 - The Future of Retail and Commerce Marketing Competing on price and availability is being replaced with competing on experience. Big Data and personalization is now a reality and influencing everything from pricing, product...

Posted by: Creativepool
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Leaders

Highlights from London Fashion Week SS16

Award-winning production house White Lodge has had a hand in two beautiful films released to coincide with London Fashion Week. Highlights from London Fashion Week SS16 Crowns & Owls, a collective of three filmmakers from Leeds who specialize in...

Posted by: Creativepool Editorial
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Leaders

Rihanna teams up with JWT as Creative Director of PUMA

I’m not going to pretend to be the world’s biggest Rihanna fan. Indeed, I personally find her brand of hedonistic pop to be of the “All style, no substance” variety. As a personality though, she’s a beacon of light in an...

Posted by: Benjamin Hiorns
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Leaders

Designs unveiled for Bath Quays Bridge competition

Six designs from six different teams were revealed this week for a new bridge over the River Avon in Bath. The Bath Quays Bridge will link a new development on the bank of the River Avon with Bath's UNESCO-protected city centre, which is renowned for...

Posted by: Creativepool Editorial
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Leaders

Your chance to flip the coin at this year’s Rugby World Cup

Whilst I won’t pretend to be a rugby fan (my dad’s always called it “Posh blokes chasing an egg” and in part I’m inclined to agree), I do understand the value of the sport as an advertising commodity, so it’s...

Posted by: Benjamin Hiorns
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Job Description: Copywriter

Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...

Posted by: Creativepool
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Leaders

Yves Saint Laurent given first UK retrospective

The UK's first major retrospective exhibition of Yves Saint Lauren opened last week at The Bowes Museum in County Durham (in the town of Barnard Castle). The museum partnered with Fondation Pierre Bergé Yves Saint Laurent to bag the “Style...

Posted by: Creativepool Editorial
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Leaders

This is what it's like to be Dyslexic

It's common sense that when it comes to fonts in the worlds of design and advertising, the more easily readable the better right? Graphic designer Daniel Britton has bucked convention (and some might argue his marbles) with a new font that he's...

Posted by: Creativepool Editorial
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Workshop

What's happening?

Pool by definition is: a number of people or quantity of a particular thing, collected together for shared use by several people or organisations. Our roots have always been to share and give recognition to those doing exceptional work. Where can...

Posted by: Creativepool
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Leaders

Amazon button-down with one-touch ordering

I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...

Posted by: Benjamin Hiorns
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Leaders

Grey London go bold for Vodafone 4G campaign

Grey London recently unveiled its first work for Vodafone UK since the business was consolidated into the agency back in February. The shop was appointed to the Vodafone UK roster back in March 2014, but was named lead creative agency in February...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

THINK! - Drug Drive Paranoia No-one should underestimate the challenge of creating a decent public information film. Selling your audience tasty ice-cream is a walk in the park when compared with the task of changing people's lifestyle choices....

Posted by: Magnus Shaw
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Inspiration

How the golden age of pop videos threw up a glorious abberation

The golden age of the pop video brought us a buffet of treats, didn’t it? Who could forget Simon Le Bon lashed to a windmill sail in ‘Wild Boys’? Or Paula Abdul flirty dancing with a cartoon cat in ‘Opposites Attract’....

Posted by: Magnus Shaw
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Features

Happy 100th birthday to Ladybird books

Today, one of the great British brands is celebrating its 100th birthday: Ladybird, publishers of children's books with an instantly recognisable format and feel, and - during the Second World War - absolutely identical in terms of number of...

Posted by: Ashley Morrison
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Leaders

Aston Kutcher dumps pizza for gum

Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...

Posted by: Creativepool Editorial
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Leaders

Create a uniquely interactive campaign with Rapt

The mobile, interactive media agency Rapt Media, announced recently that it's agreement with Ogilvy & Mather Dusseldorf had been extended, as the interactive advertising agency wishes to use Rapt Media's technology for the second year of its...

Posted by: Creativepool Editorial
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Leaders

The Pregnant Man gets a feminist makeover

Saatchi & Saatchi London will be giving the exterior of their private Pregnant Man pub a feminist makeover this week in the form of a huge billboard spelling the phrase “There's a Good Girl” in hundreds and thousands. The piece, by...

Posted by: Creativepool Editorial
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Leaders

What does working with John Hurt have to do with copywriting?

John Hurt, Sir Neville Marriner and I walked into a bar... No, that isn't the opening of a joke; it actually happened on Saturday. (Yes, it really did.) Luckily, there was no rerun of any alien-bursting-out-of-the-stomach scene. Always a bonus. So,...

Posted by: Ashley Morrison
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Leaders

AKQA creates a brand new digital experience for Levi's

A new digital project by AKQA seeks to “Explore the stories of Levi wearers” and invite users to add their own. “Live In Levi's” is a digital experience that has been designed to “Engage and activate the expansive global...

Posted by: Benjamin Hiorns
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Leaders

Is the 'New Age' just marketing gone bad?

Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...

Posted by: Magnus Shaw
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Features

Coca-Cola – bringing cross-border smiles to India and Pakistan

I recently read that if the average person was lucky enough to be granted three wishes by a genie, the number one choice was actually “world peace” rather than “a massive amount of money”. Presumably “an infinite number...

Posted by: Ashley Morrison
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Inspiration

Privatised health care? Advertising opportunities galore!

Whether you consider it a good idea or not, thanks to the coalition government, it seems the increased involvement of private companies in the NHS is a racing certainty. And what could possibly go wrong? Just look how affordable and reliable the...

Posted by: Magnus Shaw
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Leaders

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

Posted by: Creativepool

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