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October 5 marked the launch of “Taste Mode,” the latest in-depth investigation into the future of food and drink from Pearlfisher Futures, the Pearlfisher agency’s insight and innovation studio. 2016 Taste Mode Futures (and its...
Posted by: Creativepool Editorial
In his final act as D&AD President after a year in which he has imparted many valuable lessons with his future-facing attitude and love for the weird and wonderful, Andy Sandoz has made some major changes to the D&AD Annual. A dedicated champion of...
Posted by: Creativepool Editorial
In a world where our interaction with shop assistance is reduced to an encounter with robotic refrains of ‘unexpected item in bagging area’, is the personal touch of service too much to ask for? Not according to Uber’s Dev...
Posted by: Amplify
Hearst, one of the largest diversified media, information and services companies in the US, recently unveiled a groundbreaking multimedia installation called “HearstLive” in the base of Hearst’s headquarters, the landmarked Hearst Tower at 57th...
Posted by: Creativepool Editorial
What does it take to be a Founder of the next best tech company? Or the Director at a top agency? A sensational appetite for learning is definitely one of them. Inside the Mind is a new series of interviews where we jump into the heads of leaders &...
Posted by: Alexandra Schott
WPP announced this week that Plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with...
Posted by: Creativepool Editorial
The “Epic Dance Off” campaign has been arguably one of the most memorable of the last few years, so a new spot is always greeted with a degree of fanfare. This time, MoneySuperMarket is knocking it up another notch by bringing strutter...
Posted by: Creativepool Editorial
As part of my ongoing series of articles focusing on how technology is gradually overtaking humanity in terms of creative prowess, I've decided to this month focus on Artificial Intelligence, with a few recent news pieces that sent my tech-paranoia...
Posted by: Benjamin Hiorns
Waiting at the bar for your drink is set to be a thing of the past thanks to the new, Smart Cube technology from Martini. The traditional ice cube shaped device is added to your drink in addition to regular, square ice cubes and as you consume your...
Posted by: Creativepool Editorial
The London-based architectural studio Gort Scott has converted a rundown office block in the city's Walthamstow area into a hub for local creatives, featuring co-working spaces, maker studios and even a bakery cafe. Walthamstow Central Parade was...
Posted by: Creativepool Editorial
The UK's classic red phone boxes are being repurposed for a more contemporary need: mobile handset repairs. The British company Lovefone, which has repurposed thousands of phone boxes over the last few years, is opening the world's tiniest repair...
Posted by: Creativepool Editorial
Pantone and Rokkan create real world colour picking tool Pantone has released a new app, which combines a real world colour picking tool with access to the company’s entire product and service offering. The Pantone Studio from Rokkan allows...
Posted by: Creativepool Editorial
Consider this a devil's advocate piece, as I genuinely believe that the Brexit has been, for the most part, a tremendous blow to the UK's creative industries and the country in general, with spending forecasts set to fall this year and next in the...
Posted by: Benjamin Hiorns
We are delighted to announce the BIMA Awards 2016 shortlist. R/GA London leads the shortlist, with 12 nominations for work including McDonalds and Beats by Dr. Dre, followed closely by DigitasLBi across work for Mumsnet, AstraZeneca and The...
Posted by: BIMA
The Dentsu Aegis Network has announced the launch of a Lesbian, Gay, Bisexual and Transgender (LGBT+) employee network in the UK & Ireland, called “&PROUD.” As a member of LGBT+ equality charity Stonewall, &PROUD aims to support LGBT+...
Posted by: Creativepool Editorial
EventsHere is East London’s newest and most versatile events space, prominently located at Here East, a 1.2 million sq ft campus for the creative and digital industries, located in London’s Queen Elizabeth Olympic Park. Formerly the Press...
Posted by: Smart Group Ltd
I have yet to experience the Airbnb service (though I am booked into one in Budapest this coming August) and I've heard conflicting reports, but it can't be denied that the online service has fundamentally changed the way many of us plan our...
Posted by: Benjamin Hiorns
On the second day of Cannes Lions, it is all about catching up with friends in the industry with much fun and laughter, lovely sea view that makes you wish that you did not miss the Festival, and inspirational talks from thought leaders. And of...
Posted by: Creativepool Editorial
As part of our continuing coverage of the 2016 Cannes Lions Festival of Creativity as official partner, we'll be bringing you the daily highlights from the festival. Ogilvy & Mather take Glass Lion and Two Grand Prix On the third day of the Cannes...
Posted by: Creativepool Editorial
At the close of entries, Cannes Lions confirmed that a record 43,101 (+7%) submissions have been received for the 2016 festival! Overall there’s been growth in 18 of the 24 Lions categories, with standout expansion of the Product Design Lions...
Posted by: Creativepool Editorial
Modular technology, or at least the idea behind it, speaks to the creative sparks in all of us. The feeling that our belongings really 'belong' to us can also be amplified inexorably by customising our clobber, so it's only natural that the concept...
Posted by: Benjamin Hiorns
It has been said that we've explored almost as little of our own seas as we have of the great unknown void of outer space, and much the same can be said of our own country. Whilst many enthusiastic holiday goers jet off to warmer pastures every...
Posted by: Benjamin Hiorns
First impressions count, especially when it comes to job interviews, and, like it or not, the first impression any potential employer will have of any potential employee will be down to how they look. We are, underneath it all, an incredibly...
Posted by: Benjamin Hiorns
Advertising Week is the premier event for marketing, brand, advertising, and technology professionals. Boasting more that multiple events in 5 days with 200+ events including more than 180 seminars and workshops and endless opportunities to learn,...
Posted by: Advertising Week
The Cannes Lions International Festival of Creativity has released the full content programme which will run from 18-25 June, 2016. Talent from all walks of creativity will take to the stages at the Festival, which includes the specialist events...
Posted by: Creativepool Editorial
ITV viewers in the UK on Saturday night were treated to another outstanding show of talent as MoneySuperMarket premiered an Epic Dance Off with a difference as part of the broadcaster’s Proud to Present initiative. The latest instalment of the...
Posted by: Creativepool Editorial
The Voxburner Youth Marketing Strategy Conference saw speakers from music streaming platforms to FMCG brands deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here are our...
Posted by: ECHO
True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...
Posted by: Creativepool Editorial
Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...
Posted by: Benjamin Hiorns
Radical moves at BBC Three and The Independent (they've both moved to on-line only platforms) is all the proof we need that UK media is furiously chasing around trying to find the new paradigm. A financially sustainable platform with a healthy,...
Posted by: Magnus Shaw
Wolff Olins – New York's Metropolitan Museum of Art Wolff Olins has created a new identity for New York’s Metropolitan Museum of Art, to replace the existing branding which has been in use since 1971. The new identity will be launched on 1...
Posted by: Creativepool Editorial
Whilst the eyes and ears of the tech world are all set on Las Vegas for CES 2016 this week, there are plenty of other stories left to tell. If you want to check out my CES 2016 highlights, you can do so HERE, but in this supplemental article, I'll...
Posted by: Creativepool Editorial
Adding to its agency portfolio, the Stagwell Group has announced that it has acquired a majority stake in Code and Theory, a digital creative shop based in New York with offices in Atlanta, London, San Francisco, and Manila, the Philippines. Code and...
Posted by: Creativepool Editorial
In a supplemental piece to my weekly tech roundup from yesterday, I'll be looking forward and examining the trends that look set to take the tech world by storm this year. In many ways, whilst it was a fine year indeed, 2015 didn’t see many...
Posted by: Benjamin Hiorns
It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...
Posted by: Creativepool Editorial
WPP, the world's largest holding company, has announced an agreement to merge its Australian and New Zealand businesses with STW Communications Group Limited, thereby increasing its shareholding from 23.6% to 61.5%. The merged group will have...
Posted by: Creativepool Editorial
