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Features

Myke Hamilton - #NaughtyToBeNoticed

Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...

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Workshop

If You Want Creative Job Applicants, Make a Creative Application.

Our guest post from Erin Osterhaus, Managing Editor of The New Talent Times, explains why she believes you need a creative application to attract creative applicants. In creative industries, standard job applications don’t attract the right...

Posted by: Source
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Features

Creating social barriers - Why do it to yourself?

by Andrew Greenhalgh. In an article (Marketing, March 6th 2013) about the latest Andrex campaign which asks whether or not the nation “scrunches or folds” their loo roll, a rather prudsih Nigel Roberts writes, "Who honestly thought that...

Posted by: Creativepool
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Industry

Exclusive 50% discount to Who Needs Copywriters?

Copywriting has never been more important. The success of digital media still depends on persuasive writing. Traditional media such as print, DM, or radio, cry out for great writers. But where do copywriters go for inspiration? Who Needs...

Posted by: Creativepool
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Features

Two's company. Are we ready for realistic lavatory paper ads?

By Magnus Shaw Well, this should be fun. A column about poo (rather than one made up of it, which isn't unusual). You see, you're already wondering whether you really want to read on - and I don't blame you, who wants to read about that? Exactly....

Posted by: Creativepool
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Inspiration

Michael Wolf's Mega Cities

By Jessica Hazel Michael Wolf is a photographer who was born in Munich and now lives in Hong Kong. His life's work is focused on life in mega cities, inspired by the time he has spent in Hong Kong since moving there in 1994. From 1994-2001 Wolf...

Posted by: Creativepool
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Leaders

5 Minutes with... Michael Tomes: the all-new Creativepool

by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...

Posted by: Creativepool
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Leaders

Coming soon… an interview with Creativepool MD, Michael Tomes

by Ashley Morrison. Cue fanfare! Cue fireworks! Cue lots of awards! For those of you who are longstanding members of the Creativepool network, you’ll notice that the website has been completely reinvented. They flicked the switch earlier this...

Posted by: Creativepool
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Features

Another stink for Chanel. The trouble with the classic perfume brand.

By Magnus Shaw Helping the postman to haul several swollen mailbags through my front door, it occurs to me that Valentine's Day is also a busy time for the perfume industry. As most blokes are spectacularly unimaginative when it comes to buying...

Posted by: Creativepool
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Features

Cor blimey David!

By Jessica Hazel Nothing is going to grab your attention quite like David Beckham tucking his bum cheek back in his boxers during an ad break. Well done H&M for paying whatever amount of money it takes to get the world's most lusted after man to get...

Posted by: Creativepool
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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Features

The hardest word. Has 'sorry' lost all meaning?

by Magnus Shaw. Last weekend the BBC screened an episode of 'Tweenies' on their CBeebies channel and a minor fuss broke out. I should point out I don't watch CBeebies habitually and have never watched a complete 'Tweenies' show in my life - but I...

Posted by: Creativepool
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Features

Horsing around. How Tesco could turn a crisis into an opportunity.

by Magnus Shaw. If you're going to be rumbled loading beefburgers with something other than beef, try to ensure it's not horse. Oats would be better. Or sweets. But, not cat or hamster - and definitely not horse. As Tesco has discovered, people...

Posted by: Creativepool
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Features

Why celebrating the demise of HMV is barking.

by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...

Posted by: Creativepool
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Leaders

Amaze design and build market leading web portal for Coats plc.

Amaze has helped Coats launch an innovative customer-facing web portal for the Industrial Division of Coats plc, the global leader in industrial thread and consumer textile crafts. This follows the earlier appointment of Amaze as lead digital...

Posted by: AmazeRealise
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Features

The challenge facing Facebook in 2013.

by Magnus Shaw. Examine the figures and social media boggles the mind. Facebook boasts over one billion users - a seventh of the entire planet; Twitter has more than 100 million users. Even music-streaming app Spotify, carries 18 million...

Posted by: Creativepool
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Features

A freelance copywriter's letter to Santa.

by Magnus Shaw. Dear Santa, I'm not sure if you're aware, but Christmas is coming. Next week, apparently. With this in mind, I thought I'd better drop you a note to outline some of the stuff I'd like you to provide. I suggest you take the Harley...

Posted by: Creativepool
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Features

Beware of the dog. Is WKD's Christmas campaign really unacceptable?

by Magnus Shaw. At this time of generosity and giving, who could resist the wide-eyed pleading of a little doggie, hungry for a simple bone? Well, alcopop brand WKD think their customers would quite happily ignore Fido if there was a blue drink in...

Posted by: Creativepool
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Features

Tracey Long

- View Tracey's Creativepool profile here Website: traceylong.co.uk "Hi, I’m Tracey, a soon to be enormously wealthy and world famous illustrator. " How long have you been a Freelancer for? Just over two years, give or take a lifetime. Describe...

Posted by: Creativepool
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Features

Neil Marra - Creativespark

What do you actually do? I was going to say walk around the office smoking but I gave up years ago - and do Creative Directors even do that anymore? Day-to-day, I mainly take lead role during the agency’s creative process, which is ‘DIG,...

Posted by: Creativepool
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Features

CP Spotlight - Thomas Knowler

- View Thomas's Creativepool profile here Twitter: @knowlerdraws Tumblr: knowlerdraws.tumblr.com Vimeo: vimeo.com/knowler Website: knowlerdraws.co.uk "British born, School of Visual Arts (NYC) trained Animator and Illustrator. Obsessed with space,...

Posted by: Creativepool
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Features

Nick Stickland - ODD

"I like to think, ODD is the integrated creative agency specialising in consumer marketing for fashion and lifestyle brands." What do you actually do? Apply the direction of the client within the agency and the direction of agency within the...

Posted by: Creativepool
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Features

Paul West - Imagination

What do you actually do? Transform business through creativity! I lead teams of talented creatives, developing unexpected ideas and solutions with a wide range of global brands, from digital design to environments, and experiential design to 360...

Posted by: Creativepool
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Features

Simon Shaw - Exposure

What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...

Posted by: Creativepool
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Features

Simon Needham - ATTIK

What do you actually do? From a business standpoint, I'm involved in the day-to-day management of ATTIK. My title is Executive Creative Director, so I oversee all the creative that comes out of the agency. I evaluate creative, direct broadcast, and...

Posted by: Creativepool
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Features

5 minutes with... Luke Taylor - Us

"Us is a multi-disciplinary design and direction studio, whose work covers brand identity, printed literature, advertising, motion, installations & web. We believe that projects should stem from good ideas no matter how big or small. In their studio...

Posted by: Creativepool
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Features

Spotlight - Matt Johnstone - Illustrator

- View Matt's Creativepool profile. ‘Matt Johnstone is an illustrator based in London. He grew up in the Sussex countryside in a village called Steyning and since graduating from Central St. Martin's College of Art & Design has illustrated for...

Posted by: Creativepool
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Features

5 minutes with... Paul Logan - Creative Director at Breathingjuice

"Breathingjuice produces digital design and motion graphics for a wide range of clients and the very best creative agencies. We create digital content that can work across multiple platforms including website channels, social media campaigns, mobile...

Posted by: Creativepool
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Features

Spotlight - Jodie Cox - Illustrator

"Perseverance is a must! Don't give up at the first hurdle....." Describe your work in one sentence. Bold, colourful, fun images that hopefully make you think a bit. What's the most important thing you've learnt in your line of work? Have...

Posted by: Creativepool
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Features

Spotlight - Rod Hunt - Illustrator

‘I was originally intending to go into biochemistry & horticulture' Describe your work in one sentence. Retro tinged illustration & detailed character filled landscapes. What's the most important thing you've learnt in your line of...

Posted by: Creativepool
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Features

Spotlight - Mario Veltri - Motion Designer

‘Art needs love, dedication and constance' Describe your work in one sentence. I transform ideas in images and projects in Art. What's the most important thing you've learnt in your line of work? -Team working. With a group that believes in...

Posted by: Creativepool
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Features

Spotlight - Mike Watkins - Freelance Graphic Designer

- View Mike's Creativepool profile ‘Don't just hold out for the cool ad or design agencies - there are thousands of other companies out there that have marketing/design departments' Describe your work in one sentence. Creative pixel...

Posted by: Creativepool
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Features

Spotlight - Gary Carr - Front-End Web Developer

- View Gary's Creativepool profile ‘Always make a plan, starting with a pencil and paper no matter what you're working on you need a starting point' Describe your work in one sentence. A freelance front end developer with a passion for new...

Posted by: Creativepool

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