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Inspiration

Think boilers… think, boring? Think again #BehindTheBrand

Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...

Posted by: Creativepool Editorial
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Inspiration

Anything Goes for Deliveroo this Christmas #BehindTheIdea #HolidaysMonth

Deliveroo’s 2023 Christmas campaign, ‘Anything Goes' celebrates how our behaviour around food changes this time of year as we enjoy our own unique festival rituals. The campaign is built off the insight that in the run up to Christmas, we...

Posted by: Creativepool Editorial
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Inspiration

Reed challenge us to Love Mondays | #BehindTheIdea

The Reed Group , the UK’s leading recruitment and careers provider, has launched a brand-new TV ad as part of its long standing ‘Love Mondays’ campaign to help Brits find a job they’ll love in 2023. The cheerful ad depicts a...

Posted by: Creativepool Editorial
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Inspiration

Finding the perfect fit with Durex | #BehindTheIdea

Sexual wellness brand Durex, launched its decidedly cheeky #FitMatters campaign last year to educate people on the importance of using a correctly fitting condom. The campaign, created by VaynerMedia EMEA, was released after Durex’s own...

Posted by: Creativepool Editorial
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Inspiration

F**k it and fit - Refusing to fit in with Simply Be | #BehindTheIdea

Simply Be has launched a bold rallying cry the summer calling for an end to bad fitting fashion. The campaign by integrated creative agency ODD is called “F-it" and sees the brand expanding beyond the perceptions of being a plus-size only...

Posted by: Creativepool Editorial
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Inspiration

Diversity in adland - Moving the dial on the conversation in 2022

2022 will mark two years since the murder of George Floyd and two years of investigation in our industry around DE&I (diversity, equity and inclusion) in our workplaces. How can we collectively move the conversation on in 2022? In this exclusive...

Posted by: Creativepool Editorial
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Workshop

The Curious Commutes of Hendrick's Gin and Space | #BehindTheIdea

Have you ever found yourself in a gravity-defying bus stop, with upside-down bottles, roses and Victorian surrealism? Thanks to Space and their work for Hendrick's Gin in selected UK locations, you just might soon. As restrictions begin to relax,...

Posted by: Creativepool Editorial
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Leaders

Why working in the Creative Industries has changed and may never go back

A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...

Posted by: Creativepool Editorial
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Industry

The adorable little homemaker of Rothco and Woodie's - #BehindTheIdea

Who remembers the Acts of Homemaking campaign from Woodie's? It was one of the highlights of the 2020 Christmas ads, and a chance for Woodie's and Rothco to tell a lovely story about the kindness of a neighbourhood at Christmas time. Arguably, 2020...

Posted by: Creativepool Editorial
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Industry

The Reverse Selfie of Dove and Ogilvy – #BehindTheIdea

Dove has become an incredibly well-known brand for challenging the established standards of "beauty" and promoting natural beauty across all ages. With this campaign by Ogilvy, the brand reached entirely new heights. The video campaign below shows a...

Posted by: Creativepool Editorial
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Leaders

Diversity is easy, inclusion is the hard part

Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change? A panel at...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CULT The independent digital agency, CULT has announced its appointment of Matt Watson as Executive Creative Director. Previously, a creative director at Digitas UK and SapientNitro. Since Cat Turner and Bridey Lipscombe opened its doors in 2012,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

J. Walter Thompson Hong Kong - Nikon J. Walter Thompson Hong Kong has been reappointed as the regional digital agency-of- record for Japanese camera manufacturer Nikon. As the incumbent, J. Walter Thompson retains its duties encompassing...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Great Guns Great Guns has welcomed directing team Kronck to its roster, where they will be represented throughout the US. Jessica Benzing and Maximilian Gerlach, the German duo behind Kronck, began their careers while both studying production and...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Media Agency Group - Crystal Maze Live Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Sibling Rivalry Award-winning production company Sibling Rivalry has bolstered its directorial roster by signing on renowned commercial, documentary and short narrative filmmaker, Sandra Winther. With a style that melds documentary and narrative...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

Posted by: Creativepool Editorial
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Leaders

Account Wins and Acquisitions of the Week

Uncommon Creative Studio - Halo Coffee/Headstart This week saw the launch of Uncommon Creative Studio, which has been built with one singular mission. In a world where people wouldn’t care if most brands disappeared tomorrow, Uncommon wants to...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

BBD Perfect Storm - The London Fire Brigade The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...

Posted by: Creativepool Editorial
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Leaders

Cannes kicks off with big Lions Health wins including first Grand Prix

Launched in 2014, the Health & Wellness and Pharma Lions celebrate creativity across pharma and healthcare communications, aimed at healthcare professionals, patients and consumers. The Health & Wellness Lions celebrate creativity for personal...

Posted by: Creativepool Editorial
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Leaders

easyJet find that social media is making millennials more 'glambitious'

Young adults now spend a staggering 438 hours daydreaming of a more glamorous life and spend more than £3000 a year trying to achieve it according to a recent study commissioned by Europe’s leading airline easyJet. This 'glam-bition' is...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...

Posted by: Creativepool Editorial
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Leaders

jones knowles ritchie reinvent iconic ‘Beanz Meanz Heinz’ campaign

Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...

Posted by: Creativepool Editorial
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WCRS expose Coercive Control with Women's Aid

Is domestic violence always physical? There's a growing awareness around the signs of coercive control - Imagine always being told that your dress is inappropriate. Imagine not being able to see your friends without your partner present. Imagine...

Posted by: Creativepool Editorial

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