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Leaders

Agency of the Week: Droga5

London office has a very cynical and satirical response to Brexit Unless you've been living under the an actual rock for the last few days, even if you live outside of Europe, you'll undoubtedly have heard of the the current turmoil that's been...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Turning sound waves into cups using 3D printing How do you 3D print a radio ad? Leo Burnett Melbourne has answered that question by getting experimental for Slurpee, the frozen drinks company (essentially the Australian “Slush Puppy”)....

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi launch brand new agency

M&C Saatchi has announced it will be launching a brand new agency specialising in driving purchase conversion, with Michelle Whelan as managing director. The agency, which has yet to be named, will be opened in September, and will help brands better...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on JOAN, a very modern agency

This week we're shining our company spotlight on an award-winning creative company named Independent Agency of the Year by Campaign and Small Agency of the Year by Adweek. JOAN is all about inclusion and diversity and its Co-Founder and Chief...

Posted by: Creativepool Editorial
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Workshop

How to choose a production agency

It takes literal seconds for a potential customer to form an opinion of your brand and opinions that are already formed can be almost impossible to change. That’s why advertising remains such a valuable tool and, while what you have to say (the...

Posted by: Creativepool Editorial
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Industry

How to Choose an Experiential Agency

As a concept, experiential marketing is all about taking risks and doing whatever it takes to create a bond between the consumer and the brand. An experience, after all, can be a thousand different things to a million different people but it’s...

Posted by: Creativepool
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Leaders

Jack of All Trades: Why the classic agency model needs fixing

The traditional agency model used to work. An agency builds a team of trained and dedicated full-time 'creatives.' A client brief lands, a team of in-house talent is assembled, and tasks are assigned. The work is delivered and the time billed - all...

Posted by: Bomper Studio
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Inspiration

Agency Spotlight: The eclectic passions of the Deep

Deep is a design agency focused on branding, design for print and digital communications. The agency has existed since the turn of the century and has spent the last 20 years carving out a niche for itself on London’s fashionable Union Street....

Posted by: Creativepool Editorial
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Inspiration

The warmth and inclusivity of Being Agency

If the founder of Being Agency could change one thing about the industry, it would be the perception that you need to go big or go home. Looking at the pictures of the team below, and reading words by the founder herself, Being Agency sounds like an...

Posted by: Creativepool Editorial
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Leaders

Inaugural UK Agency Award winners announced

The first ever UK Agency Awards (a joint venture between The Art of New Business and Don’t Panic Events) was held in a glamorous ceremony at the Emirates Stadium last Thursday (September 10), which was attended by 200 industry professionals...

Posted by: Creativepool Editorial
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Leaders

DigitasLBi acquire Liquorice, the African digital marketing agency

DigitasLBi, the Publicis Groupe's global digital marketing and technology agency, recently acquired a new digital agency of their own in the form of South African shop Liquorice, which will form part of DigitasLBi's Middle East & Africa region under...

Posted by: Benjamin Hiorns
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Leaders

Former M&C Saatchi CEO moves to MDC Media Partners agency, Assembly

Assembly announced yesterday that former M&C Saatchi CEO, Jeff Brooks, had joined them as the agency's chief commercial officer. The move, effective immediately, will see Brooks leading the forward-thinking, New York-based scaled media agency's...

Posted by: Benjamin Hiorns
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Leaders

Webby and D&AD Awards Name Ogilvy & Mather Agency of the Year

Ogilvy & Mather have enjoyed another big win, just weeks after winning Global Network of the Year at the 41st annual One Show Awards, taking home Agency of the Year nods at two of the top industry award shows. The two shows in question are the 18th...

Posted by: Benjamin Hiorns
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Leaders

The future of the agency model is the hands of the disruptrepreneurs

Eight years ago, Martin Sorrell pointed out how journalists like to pronounce things dead, even when they’re not. Sorrell was talking about the death of the advertising industry in general and the death of the holding company in...

Posted by: London Advertising
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Leaders

Agency of the Week: Crispin Porter + Bogusky

Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...

Posted by: Creativepool Editorial
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Leaders

Ogilvy & Mather named World's Most Effective Agency Network by Effies

Effie Worldwide has announced Ogilvy & Mather as the most effective agency network in the world, reclaiming the top slot it has held for three out of six years since the Effie Index was established. The agency was previously awarded the title in 2012...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: J. Walter Thompson

Amsterdam introduces a new identity for Spa The Rain Project J. Walter Thompson Amsterdam has created a new digital campaign for Spa mineral water, which includes an online film called “The Rain Project,” with supplemental video content...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Publicis

Claiming a batch of Epica Awards for charming, but serious animation For the COP21 Climate Change Conference currently happening in Paris (until December 11), WIZZdesign produced a poignant film with director Leyla Kaddoura for Publicis Nurun and...

Posted by: Creativepool Editorial
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Leaders

MediaCom scoops agency of the year at M&M Awards

MediaCom have been named Global Agency of the Year at the 2015 M&M Global Awards, picking up six prizes, the highest number of any agency. The title was awarded at a ceremony at the Grosvenor House Hotel in London last Thursday night (September 3)...

Posted by: Creativepool Editorial
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Leaders

TBWA Worldwide acquire Heimat; Germany's 'Agency of the Year'

It was announced yesterday that the advertising network TBWA Worldwide has acquired leading independent advertising agency Heimat, having taken a majority share. The German agency was founded in 1999 by partners Matthias von Bechtolsheim, Guido...

Posted by: Benjamin Hiorns
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Leaders

TBWA “Get in the mood” and acquire a promising Brazilian agency

It was announced yesterday by TBWA Worldwide (an Omnicom Group advertising network) that they had acquired Mood, a successful young advertising agency in Brazil after taking majority shares. The agency is headed by Augusto Cruz Neto, who (as part of...

Posted by: Benjamin Hiorns
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Leaders

The first episode of Agency Cribs: Hello SapientNitro!

In advertising, it’s perfectly natural to have an inquisitive nature, and to harbour a desire to peek behind the curtain every once in a while. Now, we finally have that chance! We teased you last week, but here it is! The official launch of an...

Posted by: Creativepool
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Leaders

Havas acquire award-winning German agency

It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...

Posted by: Creativepool Editorial
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Leaders

Omnicom's RAPP acquire UK-based brand and retail agency Haygarth

The multichannel marketing agency RAPP, itself a part of The DAS Group of Companies, a division of the Omnicom Group, announced yesterday its acquisition of UK-based brand and retail agency, Haygarth for a sum that has yet to be disclosed. The deal...

Posted by: Benjamin Hiorns
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Leaders

Digital Innovation Agency of the Year 2013: SapientNitro

Published 18/12/2013 by Campaign Magazine In a year when the importance of crea­tivity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...

Posted by: Publicis Sapient
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Leaders

Trends of Today Shaping the Agency of Tomorrow

In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...

Posted by: Daniele Fiandaca
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Leaders

Agency Christmas Cards: The Best of 2016

Celebrating the beauty and loud/quiet wonder (depending on your preference) of the festive season is something all agencies are essentially required to do, otherwise they'd undoubtedly be labelled as scowling humbug merchants. Still, some agencies...

Posted by: Creativepool Editorial
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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Inspiration

Trailblazers: A new kind of creative agency at KEMMLER KEMMLER

Over in Berlin, KEMMLER KEMMLER are breaking down the traditional boundaries between art & design agencies and strategy implementation to deliver high-profile campaigns across the fashion and lifestyle industries. Sebastian Kemmler, one of the...

Posted by: Kate Lewin

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