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Leaders

The 2016 Annual Winners

It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...

Posted by: Creativepool
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Features

We're Thinking We Need To Build A Better Mousetrap

Visionaries with brains of creative gold often have one thing in common: flurries of ideas but an inability to set one down and bring it to life with a focused mind. Thus begins the business of agencies and creative and producers and art directors...

Posted by: Blair Barnette Ltd
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Leaders

Finding The Best Creative Work: The Annual Shortlist Goes Live!

Buckle up! The shortlist for 2016's Creativepool Annual has just been announced. There's been eight times as many projects entered compared to last year’s Annual, which is staggering. In this year's shortlist we're shown an amazing reflection...

Posted by: Creativepool
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Leaders

Mark Ronson and McCann create a 'Priceless' cover of Uptown Funk

To celebrate the credit card brand's 19th year of sponsoring the Brit Awards, MasterCard have teamed up with celebrated producer (and BRIT Award winner) Mark Ronson to give six of his fans the chance to record a cover of his ubiquitous hit...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Leaders

Technology, Great Minds and The Natural History Museum

The Director of London's Natural History Museum, Sir Michael Dixon, has spoken out about the importance of the impact technology can have on visitor experience. Speaking in the museum's Darwin Centre as a part of London School of Business and...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 has hired veteran creative talent Tom Quish to oversee creative content and campaign development for a number of its ambitious clients. Quish, former Razorfish creative director, will...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi say “Labour isn't working”

Saatchi & Saatchi has not only announced that they won't be backing the Labour Party for this year's general election, but expect the Conservatives to win. CEO Robert Senior said that, though the agency handled the advertising for Labour's campaign...

Posted by: Benjamin Hiorns
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Leaders

After all these years, I still don't 'get' Facebook.

Do you remember when Tony Blair said he couldn't use a computer? I do, because it infuriated me. At the time, he was leader of one the world's largest economies and democracies, and there he was, smirking gleefully about the fact that he couldn't...

Posted by: Magnus Shaw
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Leaders

It's political correctness gone mental

So, tell me honestly, does that title offend you? It's a serious question - I put it there deliberately. The reason being that, last week, Asda paid £25,000 to mental health charity Mind for advertising what was deemed to be a completely...

Posted by: Ashley Morrison
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Inspiration

Nothing to fear. Why horror movies matter.

The most successful film in UK cinemas this week is 'Insidious 2'. Having seen the first 'Insidious' instalment just a couple of weeks ago, I don't think I'll bother with chapter two. The best horror movies are akin to long road trips through foreign...

Posted by: Magnus Shaw
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Leaders

What the Blip? Is Independent Plus a media platform too far?

Ever get the feeling this whole digital hoopla is just being made up as we go along? Starting to suspect 'boffins' are just slinging out new widgets for a hungry world to scoop up and guzzle down, like mongrel hounds being thrown scotch eggs? Welcome...

Posted by: Magnus Shaw
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Workshop

Interns - don't take the p***

Everybody knows that the creative industry is a hard field to crack into when you are first starting out. Everyone also knows that job offers mostly come about because of who you know, rather than what you know and whatever vast sum your student loan...

Posted by: Creativepool
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Features

Electile dysfunction

In 1978 a poster appeared in the high streets of Britain. Placed by Saatchi & Saatchi for the Conservatives, it showed a long line of workless Britons under the line 'Labour Isn't Working'. That poster is now widely considered to have been...

Posted by: Creativepool

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