Displaying 37 - 72 of 419 results
The ad industry would be forgiven for approaching 2023 with some apprehension. Inflation and economic instability have left marketers prepared for cuts to ad spend across all sectors. Fortunately, if the latest market reports are anything to go by,...
Posted by: Creativepool Editorial
According to research from PLAY, digital product studio and incubator, almost a quarter (24%) of Gen Z employees would not work at a business that profits from unsustainable practices. It’s a pretty considerable chunk of the up and coming...
Posted by: Creativepool Editorial
Never did I once think that in my lifetime we’d be seeing war in Europe and never did I think we’d see a historical figure in our midst that echoed the pure despotic evil of Adolf Hitler. But here we are, two weeks into a completely...
Posted by: Benjamin Hiorns
Intimate, natural, meticulous on lighting. So does photographer Yigit Gunel describe his style, albeit gladly and much humbly admitting he still has things to learn. Whether that be true or not, there is something in the artistry of Yigit which...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination
Time is ticking! With the standard submissions deadline now out of the way, we are little more than two weeks away from the Annual 2021 final submissions deadline, on Thursday 10th June. The Annual is the Most Distributed creative industry award....
Posted by: Creativepool Editorial
In our mostly-digital world, brands have countless ways to connect with consumers and engage with them on sustainability issues. However, the process of digital transformation is often forgotten or overlooked. Any website is leaving a "digital...
Posted by: Creativepool Editorial
I’ve always been fascinated by the Cobra Effect. As a marketeer who works with clients to change perceptions around brands or products, understanding human behaviour is essential. But people are unpredictable and often things that should...
Posted by: The 10 Group
We are exactly one week away from the Annual 2020 final submissions deadline. As you are starting to put the finishing touches on your entries, you might be wondering who will actually see the work you submit. Aside from being scored by our esteemed...
Posted by: Creativepool Editorial
There isn't a perfect formula for being an effective leader. But if there were one, we'd believe head of creativity and engagement at touch Andrew Wilkie cracked it a long time ago. A believer in humility, hunger for knowledge and constant...
Posted by: Creativepool Editorial
When it comes to paying lip service to environmental causes, the creative industries don’t exactly hold a monopoly but they are far from innocent either. As the generic public continues to ‘wake up’ to the realities of climate...
Posted by: Benjamin Hiorns
The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...
Posted by: Creativepool Editorial
Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...
Posted by: Creativepool Editorial
Welcome to part II of our exploration of the conscious consumer. In part I, we tracked the roots of this demanding new mindset, one that is forcing brands to show us they care about the planet and demonstrate it single-mindedly. We asked: “In...
Posted by: Southpaw
The 3D printed ceiling made from sand A lightweight concrete ceiling with formwork 3D-printed from sand is among the innovations to feature in an experimental robot-made house built by university ETH Zurich. The “DFAB House,” currently...
Posted by: Creativepool Editorial
ROTHCO - Dublin Bus Public service provider Dublin Bus wanted to add an extra level of ‘proud’ to their continued support for Pride Festival Dublin. Working with creative agency ROTHCO (part of Accenture Interactive) they decided to fill...
Posted by: Creativepool Editorial
A view from Chris Pearce... Charcoal, a substance once restricted to barbecues and gas mask filters, has become major food trend and is popping up in everything from chewing gum to black ice cream. A few years ago, it would have taken a major leap...
Posted by: Persuasion Communications
The 3D-printed inflatable car interiors of the near-future Car interiors could morph into different configurations at the flick of a switch, using 3D-printed inflatable structures developed by researchers at the MIT. The Self-Assembly Lab at...
Posted by: Creativepool Editorial
Make no mistake the creative industries are thriving. The value to the UK economy exceeded £91 billion in 2016 and the sector is growing faster than any other. 1 in every 8 businesses in the UK is now defined as ‘creative’ which...
Posted by: Ross Taylor
isobel - Kelly's of Cornwall Top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for...
Posted by: Creativepool Editorial
gyro gyro APAC has announced the promotion of two leaders to important new roles: Paul Hutt is now Chief Growth Officer, gyro APAC and Laura Bell is Client Services Director, gyro APAC. As Dentsu Aegis Network continues to invest in the growth of...
Posted by: Creativepool Editorial
RSA Films RSA Films has added filmmaker and acclaimed actor Ewan McGregor for commercial representation globally. The film, theatre and TV actor, who won a Golden Globe this year for Best Actor in FX’s “Fargo,” is also a natural...
Posted by: Creativepool Editorial
Authenticity is key in this always-on world, and nothing does more for your brand than making authentic connections with consumers. To better help your message rise above the clutter and stick in a consumer’s consciousness, you need content...
Posted by: Jukin Media
CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...
Posted by: Creativepool Editorial
Anomaly - Dear Satan Anomaly has teamed up with Adelphoi Music, 750mph and 7thfl to launch this brilliant Christmas film, featuring the enrapturing voice of Patrick Stewart. Hope is a little girl excited about Christmas and does what any little kid...
Posted by: Creativepool Editorial
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
The swarm of drones illuminating Miami Beach Amsterdam-based Studio Drift has choreographed 300 drones to mimic a flock of birds over the beach during this year's art week in Miami. Presented by Future\Pace gallery and BMW, the Franchise Freedom...
Posted by: Creativepool Editorial
Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...
Posted by: Creativepool Editorial
The Red Dress - Brewdog Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...
Posted by: Creativepool Editorial
WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...
Posted by: Creativepool Editorial
McCann Manchester - Smyths McCann Manchester has launched a major integrated campaign for Smyths Toys Superstores with the aim of getting every child in the UK & Ireland into a Smyths Toys store in the run-up to Christmas. The campaign, “Snot,...
Posted by: Creativepool Editorial
WCRS - Warburtons Warburtons (the UK’s largest bakery brand) is bringing romance and nostalgia to the bakery aisle with its newest ad campaign, “Pride & Breadjudice,” which features Peter Kay in the starring role. Premiering this...
Posted by: Creativepool Editorial
Jungle Studios, the Soho-based full service audio post production facility that brings together award-winning sound design and music for advertising, promo and broadcast, has announced the appointment of Ben Leeves. Ben, who has over 20 years’...
Posted by: Jungle Studios
CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...
Posted by: Creativepool Editorial
Human trafficking, which is not typically perceived to be a problem in Canada, is one of growing concern across the country. More than 90% of the victims of sex trafficking within Canada come from Canada. Young Canadian girls of all socio-economic...
Posted by: Creativepool Editorial
