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Workshop

How to... Create an employee brand that people believe in.

In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...

Posted by: Creativepool
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Leaders

Follow the numbers, but don't forget the people

One would think there are enough advertising agencies out there, but the truth is you can never have enough creativity in the world. Data, KPIs and numbers dominate marketing - and sometimes this makes brands forget that people are above technology....

Posted by: Creativepool Editorial
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Inspiration

Member Spotlight: Joseph Ford’s photography makes people disappear

Photographer Joseph Ford’s subjects include dynamite fishing, butterflies flying out of people's mouths, a railway line merging into a zipper and a crocodile attacking Lacoste sneakers, but a series that also stands out is his Knitted...

Posted by: Ryan Watson
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Inspiration

Putting people at the heart of a campaign

The power of putting real people and their experiences at the heart of your message. The British Heart Foundation's "England 'til I died" campaign by Saatchi and Saatchi shows what you can do with an authentic story and a strong vision. A brand that...

Posted by: Rob Pratt
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Workshop

Opinions - Are creative people more likely to lie and cheat?

by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...

Posted by: Creativepool
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Inspiration

The Big Issue lets people know sellers are still here | #BehindTheIdea

Forever Beta launched a campaign this month to support Big Issue vendors after the difficulties they have faced over the last two years. Created in partnership with Ocean Outdoor, the “I’m here” campaign draws attention to Big...

Posted by: Creativepool Editorial
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Industry

It's time to VOTE in The People's Lovie Awards

The wait is finally over! We are so thrilled to share The 5th Annual Lovie Awards Finalists representing the very best of the European Internet. With 400+ expert Academy members across Europe, nearly 1,500 works were judged and thousands of reviews...

Posted by: The Lovie Awards
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Workshop

Engaging people? It’s simple. Be authentic.

As the need for brands to evolve and innovate, adapting to category disruption, we know that driving audience engagement is more critical than ever before. With that in mind, we’ve curated a few key insights that best demonstrate why authenticity...

Posted by: Simon Dixon
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Leaders

Watch people discover their origins in new AncestryDNA campaign

Fifty Fifty has teamed up with Fergus Hynd to create a striking three spot campaign for Ancestry, the global leader in family history and consumer genomics, to promote the company’s DNA product, AncestryDNA. The none-more aptly titled...

Posted by: Creativepool Editorial
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Leaders

ENVY, DBLG and Anomaly harness the sounds of 1000 people for Freeview

Anomaly and DBLG have teamed up with ENVY to launch an ambitious new campaign for Freeview. “The Other Way” uses 1000 extras to create hundreds of highly contextual TV ads that talk to viewers in real time. Filmed entirely in-camera without VFX,...

Posted by: Creativepool Editorial
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Workshop

Time Management Tips for Creative People

If you work in an industry that involves creativity, you are probably used to working at some pretty strange hours. That sort of just seems to come with the territory. But, this can end up backfiring on you when you find yourself working at all hours...

Posted by: Jane Hurst
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Inspiration

The people you surround yourself with are everything

On November 1 2018, I was extremely honoured to be named one of Ad 2 Dallas' 32 Under 32 in the advertising industry. The organisation is an affiliate of AAF Dallas for ad professionals who are 32 or younger. Through networking and educational...

Posted by: Kevin Forister
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Features

Are creative people undervalued?

by John Fountain. Welcome to 2013 and to the same old furies. Have you seen the survey on industry salaries published last week in Creative Review? What gets my goat is the findings. Particularly with the question "Are you earning the right...

Posted by: Creativepool
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Leaders

Grey Germany shockingly opens people's eyes to the horror of FGM

Worldwide more than 200 million women are affected by the cruel “tradition” of FGM (female genital mutilation), with over 48,000 of them living in Germany. Nevertheless, the problem is simply not visible to most people. TERRE DES FEMMES...

Posted by: Creativepool Editorial
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Inspiration

Feeling the burn: Thomas Mailaender's illustrated people

We’ve heard about suffering for your art, but this takes things to a new level. French artist Thomas Mailaender applied 23 photographic negatives to models skin, searing them with a UV lamp. The result? Some really beautiful effects, that conjure...

Posted by: Jade French
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Features

Tune Out. What use is radio to young people?

Recently it was announced that Radio 1 and Radio 1 Xtra would be shedding a cross section of their DJs. Controller Ben Cooper has handed Mike Davies, Jen Long, Ally McCrae, CJ Beatz, Crissy Criss and Robbo Ranx their cards, and his actions are blamed...

Posted by: Magnus Shaw
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Inspiration

The cupcake gambit. Annoying people as an advertising strategy.

Back in the eighties, I worked for a radio station which ran a campaign for a double glazing firm. This campaign never actually ended. Like those sofa sales, it just continued year in, year out. The ads were very straightforward, consisting of little...

Posted by: Magnus Shaw
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Leaders

Not 4U? How seventeen people put Channel 4 in OFCOM's bad books.

Channel 4 is in trouble with Ofcom. Not for a programme or an advertisement, but the juxtaposition of the two. The broadcasting regulator says the station broke their code on 26th December 2012 when they ran a commercial which gave the impression it...

Posted by: Magnus Shaw
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Features

5 Minutes With... Steven Walls - Creative Director at Tomorrow People

"We listen, we create, we engage, we transform, we grow." What do you actually do? I am a creative director with over 10 years' experience of running a successful, digital and marketing agency. I'm someone who thrives on the challenge of a new...

Posted by: Creativepool
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Leaders

What a spectacle. Why most people will never wear Google Glass.

Right now, the SXSW music festival is in full flow in Austin Texas. What's more, I believe Creativepool's glorious leader Mike Tomes is there, doing his funky thing. Anyway, following the event on Twitter, I noticed someone reporting a bearded fellow...

Posted by: Magnus Shaw
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Inspiration

From the people that brought us Kinetic Cats

Upon deciding that Brooklyn creative agency Labour were to be the first topic of my first Creativepool blog, you cannot begin to imagine how long I toyed with the idea of a political pun for the blog title. So long, in fact, that I was beginning to...

Posted by: Creativepool
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Inspiration

Lovehoney get creative with censorship #BehindTheIdea

Lovehoney, the UK’s “leading destination for sexual happiness,” recently unveiled its latest out-of-home campaign, 'Not a Sex Toy', spotlighting the everyday household objects that people in the UK turn to for sexual pleasure....

Posted by: Creativepool Editorial
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Workshop

From Freelancer to Business Owner: How do you get there?

We’ve advised and helped many candidates make the switch from a permanent position to freelance when the right thing has come along and vice versa. We’ve previously shared some first hand advice for both, the switch from freelance to...

Posted by: ADLIB
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Features

How to get your work noticed by a Creative Director

So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...

Posted by: Tribe Marketing

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