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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

Posted by: Creativepool Editorial
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Leaders

Why aren't brands doing enough for the environment?

It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...

Posted by: Creativepool Editorial
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Industry

Cannes Lions 2019: Design, Outdoor, Print & Publishing winners announced

The first round of awards were handed out at the opening show of the Cannes Lions International Festival of Creativity last night with focus on the Communication and Health Tracks. Grands Prix in Communications went to Google Creative Lab New York,...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBH London - Burger King UK Burger King UK has appointed BBH London as its first creative agency, without a pitch, following the UK’s franchise’s buyout at the end of 2017. The UK franchise was acquired by private equity firm Bridgepoint...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Leaders

Tech Tampons: Revolutionising the time of the month

Since ancient times, women have been using the same old products and techniques to manage mother nature’s monthly visit. We may be living in the noughties, but up until now our approach to female menstruation has been very firmly rooted in the...

Posted by: Kate Lewin
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Leaders

Max Factor & Blippar unveil their first steps in interactive retail

Blippar; the “Visual discovery app,” which relies heavily on augmented reality, and Max Factor have revolutionised the world of cosmetics and the retail sector with an ambitious new execution. Now every Max Factor product is essentially...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

Whilst the eyes and ears of the tech world are all set on Las Vegas for CES 2016 this week, there are plenty of other stories left to tell. If you want to check out my CES 2016 highlights, you can do so HERE, but in this supplemental article, I'll...

Posted by: Creativepool Editorial
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Leaders

ADMA announce new 3 day festival

ADMA, the Association for Data-Driven Marketing and Advertising, has announced a brand new three day festival in Australia. The Festival of Marketing, Media, Analytics and Advertising (FOMMA) from August 4-6 at the Sydney Hilton Hotel and The Seymour...

Posted by: Creativepool Editorial

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