Displaying 37 - 72 of 508 results
In recent years, there’s been a growing emphasis on sustainability in many advertising campaigns as brands and agencies alike discover the financial and ethical virtues of “going green”. As consumers become increasingly aware of the...
Posted by: Benjamin Hiorns
Two-thirds of businesses in the UK have no kind of plan for sustainable operations. This is hardly a surprising statistic - in the current economic climate, enterprises across all industries are looking to reduce their outgoings and avoid any kind of...
Posted by: Creativepool Editorial
For this week's member spotlight, we're focusing on an up-and-coming designer that's really found her footing as a freelancer in recent months. Leanne Hardacre is a freelance Clothing Designer & the Founder of Hachure Active, an eco-conscious outdoor...
Posted by: Creativepool Editorial
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Freelance Art Director, 3D & Motion Designer Csaba Molnár has been in this industry for over 10 years, more than enough to develop a broad range of skills that embraces modelling on a number of levels. It is enough to take a quick glance at the...
Posted by: Creativepool Editorial
Marketing agencies make unlikely heroes. Let’s face it, they’re hardly renowned for being forces of good. They’ve been the tarter-upper of, and conduit for, some of society’s most harmful products: cigarettes, alcohol....
Posted by: Woven Agency
One day, robots will inherit the earth. As machine learning and artificial intelligence make bigger leaps forward year on year, product design, UI and UX do so as well, by leveraging the power of machine intelligence to solve the world’s most...
Posted by: Antonino Lupo
On the 24th of June, just around one week ago, the UK advertising industry suffered a rather hard blow by the hands of the government. It has been confirmed that, starting by the end of 2022, further restrictions will be applied to HFSS...
Posted by: Antonino Lupo
The story of design agency hcma is a quite unique one, which you can probably already guess by the fact they are a former traditional architecture firm made creative with the passing of decades. Relentlessly curious and community-focused, the team...
Posted by: Creativepool Editorial
"There is nothing new under the sun." This ancient expression from the Book of Ecclesiastes made it through to us to this day, and it is especially relevant to the world of creativity: there isn't really anything new and original, just remakes and...
Posted by: Creativepool Editorial
Among the many fascinating terms originating from Gen Z and millennials, Cancel Culture is certainly an interesting one. It connects brands and influencers with the direct consequences of their actions, paving the way for an age of brand reputation...
Posted by: Creativepool Editorial
Alejandro Giorlando is a dubbing coordinator for NatGeo by day, and an ambitious, driven filmmaker by night. He dreams of directing his own feature film, even though government support and the problems in the LatAm film industry get in the way....
Posted by: Creativepool Editorial
It's always surprising to realise how much you can learn about a creative by just looking at their work. When we look at Izabela Ciesinska's illustrations, we see warmth, passion, affection and love for art and family. We see an interest in...
Posted by: Creativepool Editorial
With “well-being” and “sustainability” being the key focus nowadays, we’ve created a shortlist of new innovative solutions and products showcased at Futurebuild this year where designers and brands across the globe came...
Posted by: Air Design Limited
With almost 1,000 items of clothing going to landfill every thirty seconds in the UK alone, it’s undeniable that fashion waste is hurting our planet. This is because the conversation is always centred around the new clothes we covet, rather...
Posted by: Benjamin Hiorns
The selfie is a very modern form of expression - one that is completely egocentric and yet entirely relatable. For thousands of years, of course, human beings have been obsessed with their own reflections, but it’s only in the last decade...
Posted by: Benjamin Hiorns
The evian babies are back in a new campaign through BETC Paris that sees more cute characters return to revive its Live Young ethos. In a world of constant swiping, notifications and social media updates, the lead ad (bottom) reminds us of...
Posted by: Creativepool Editorial
As we awoke this new year, rubbing the dry grit of 2017 out of our eyes – in search of the last bastion of moisture, on the loofa we used to call "tongue" – we might just have been able to whisper the words "never again" with a little more...
Posted by: Sophie Summers
The Good Co posits itself as “one of the world’s leading positive content platforms,” and sets itself apart in an industry primarily focused on the negative by focusing specifically on content that reflects and shares a positive...
Posted by: Benjamin Hiorns
Special K has teamed up with courageous TV presenter Katie Piper in a new digital campaign which aims to bust myths wide open and challenge common criticisms surrounding the breakfast cereal. In a bid to tackle tricky questions around nutrition,...
Posted by: Creativepool Editorial
UPDATE: Since this article was first posted, Pepsi have decided (wisely in my opinion) to pull the ad from YouTube. A Pepsi spokesperson said in a press release: "Pepsi was trying to project a global message of unity, peace and understanding. Clearly...
Posted by: Benjamin Hiorns
Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...
Posted by: Benjamin Hiorns
In the modern world, we’re bombarded by images: the average person is exposed to as many as 5,000 adverts every day. That’s one advert every 11.52 seconds. How do you make imagery stand out from an endless flood of data? This is the...
Posted by: Saddington Baynes
Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...
Posted by: Kate Lewin
The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...
Posted by: Nucco
Twitter was ablaze recently with India’s fashion-conscious youth deciding to forego the usual narcissistic selfie in favour of an altogether more dignified and original “Shoefie,” as part of a new campaign in the region that kicked off...
Posted by: Creativepool Editorial
By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...
Posted by: bluemarlin
Relevance is a continual uphill battle for all but the most iconic brands. Even legacy brands have to make peace with it, lest they slip gradually into the void. With the rise of digital natives and new technology, historic brands must innovate to...
Posted by: Benjamin Hiorns
Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...
Posted by: Seen Presents
Few challenges are as exhilarating as revitalizing a legacy brand. David Thomson, Founder and Creative Director of The Space Creative, recently embarked on such a journey with Bart, a beloved purveyor of herbs and spices for over six decades. Tasked...
Posted by: Creativepool Editorial
The UK’s highest rated meal delivery subscription, Lions Prep, recently unveiled a name change to “Frive”, together with a full rebrand. Created in partnership with London creative agency Among Equals, it’s part of a mission...
Posted by: Creativepool Editorial
Jo Barnard, Founder of the London-based design and innovation consultancy Morrama, explores a couple of lingering topics from purpose month. Design Thinking for Social Impact: Solving Real-World Problems with Creative Solutions In low-income...
Posted by: Creativepool Editorial
In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...
Posted by: Creativepool Editorial
How was your company born and where are you based? IMP (Implementation Management Partners) was born in 2015, evolving from the established virtual agency Johnson Beesley, which started in 2007. Based in the US, IMP excels in brand identity design,...
Posted by: Creativepool Editorial
The intersection of AI and sustainability is reshaping ad land, offering new ways to reduce environmental impact while enhancing campaign effectiveness. For those who have seen the writing on the wall for a while now, this is a necessary next step...
Posted by: Benjamin Hiorns
Product design and innovation consultancy Morrama in partnership with circular manufacturing company Batch.Works, recently announced the launch of a pair of pretty unique headphones. Kibu headphones have been designed and manufactured so that kids...
Posted by: Benjamin Hiorns