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Leaders

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial
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Leaders

Rapunzel, Rapunzel... you need your eyes checked

Jelly London’s animation director The Kitchen have produced a short animation to promote Specsavers free home eye tests in their latest TVC​. Marrying the story of Rapunzel, a fair maiden in distress and her knight in shining armour, with that...

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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Co-working spaces, low carb Hovis and other stories

DixonBaxi - Storey DixonBaxi has designed the visual identity for Storey, a new flexible workspace brand from property development company British Land. Storey has been launched by British Land to provide office space in London for companies that...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

Taylor Herring bring the surface of Mars to Trafalgar Square

A replica landscape of the planet Mars was unveiled this week in London’s Trafalgar Square by the London-based creative PR agency Taylor Herring, as part of an ambitious campaign to promote the upcoming National Geographic docu-drama series...

Posted by: Benjamin Hiorns
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Leaders

MEC asks you to 'Brave Your Bias' at Advertising Week New York

MEC has launched a global industry-wide initiative to celebrate difference and raise more visibility of inclusion as a critical business imperative. Debuting at New York’s Advertising Week, “Brave Your Bias” implores people to...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Microsoft @ E3 2016

Every June, the gaming industry converges on the Los Angeles Convention Centre for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from rather humble...

Posted by: Benjamin Hiorns
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Leaders

We Believers design edible beer packaging to save marine life

I love beer. I love almost everything about it. I love it's eclectic nature, the community behind it, the fact you can have more than a few without dissolving into a raving loon, and the hoppy, bitter taste that lingers in your mouth just long enough...

Posted by: Benjamin Hiorns
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Leaders

ADFEST call on designers to create new Lotus trophy

Annual advertising festival ADFEST is calling on designers, art directors and creative professionals to create a new Lotus trophy, which will be unveiled in the lead up to the festival’s 20th anniversary celebrations in 2017. The festival has...

Posted by: Creativepool Editorial
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Inspiration

Brand Case Studies: Wildfang fashion a rebellion

The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...

Posted by: Kate Lewin
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Leaders

Grey taps into illustrator Paté to help end the awkward

Disabled people deserve to have fulfilling sex lives, you'd surely have to be a raving lunatic to think otherwise. But discussing sex is messy (undoubtedly the first of many puns to... come) at the best of times, so how do you go about addressing a...

Posted by: Benjamin Hiorns
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Leaders

What is the Forrester Report and why is it wrong?

Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....

Posted by: Magnus Shaw
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Leaders

Happy Halloween! Getting spooky in Shoreditch's Haunted House

Celebrities in London's Shoreditch (Jack The Ripper Territory) recently got scared out of their wits by O2 thanks to a unique haunted house, which VCCP Kin created as part of the brand's “Connected Devices” campaign. Reality TV stars...

Posted by: Benjamin Hiorns
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Features

How the Microwave Advisory Board made life easier for 'working wives'.

Many, many years ago - when I was a mere lad (so that really is a long time back), many products had 'boards'. I don't mean the manufacturers had directors - although they did. Nor do I mean they came complete with a large piece of wood - excepting...

Posted by: Magnus Shaw
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Leaders

Former Leo Burnett leader touches down at Omelet

Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...

Posted by: Benjamin Hiorns
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Leaders

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

Posted by: Magnus Shaw
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Leaders

On the near future of wearables

The current state of wearables is segmented, run (Nike+ Fuelband, Fitbit Force), sleep (Jawbone Up), watches (pebble, Samsung Galaxy Gear, Sony SmartWatch, metawatch)…, some of them like pebble offer a great amount of customisation, yet it...

Posted by: Deltobran
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Leaders

Crafts aren't creative – they're, well, erm...

Earlier this month, there was widespread consternation and outrage that the Department for Culture, Media and Sport (DCMS) is going to exclude the 'crafts' as a category under the banner of 'creative industries'. Having done some work on a...

Posted by: Creativepool
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Workshop

Opinions - Making a drama out of a crisis.

by Magnus Shaw There is much to like about charity advertising. Freed from the constraints of pack-shots and multi-buys, agencies have the chance to show off their creative chops and tell real human stories - often quite brilliantly. One only has to...

Posted by: Creativepool
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Inspiration

CP Loves... Dan Hillier

by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...

Posted by: Creativepool
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Inspiration

Retrospective: Trailblazers of 2011

Nakia Matthewson Creative, Art Director - Broadcast, Graphic Designer - Production "Passionate, driven and motivated by creative individuals, I thrive on the chance to collaborate with creative minds. I am inspired by those who dare to do things...

Posted by: Creativepool

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