Displaying 37 - 72 of 4166 results
The rapid evolution of artificial intelligence (AI) is reshaping the landscape of digital marketing and content creation, with hyper-personalisation emerging as a game-changing trend. AI's ability to analyse and process vast amounts of data enables...
Posted by: Benjamin Hiorns
As a Creative Director with a diverse career spanning top roles at Sid Lee, Ubisoft, and his own ventures, George Giampuranis has mastered the craft of making people feel-whether through an ad, a website, or a gaming experience. His philosophy is...
Posted by: Creativepool Editorial
The digital revolution is rapidly transforming the way we consume media, and the latest Ofcom report confirms a historic shift-online news consumption in the UK has officially overtaken television for the first time. This milestone is more than just...
Posted by: Billion Dollar Boy
As businesses continue to prioritize visual communication in 2025, Creative Artworkers are crucial for bridging the gap between design concepts and finalized Artwork. Whether you're working on advertisements, branding materials, or 3D visuals, hiring...
Posted by: Creativepool Editorial
In their latest campaign for Breast Cancer Now, Senior Creative Team Jack Snell and Joe Lovett from BMB take on an emotionally charged brief. Tasked with advancing the charity's “Real Talk” initiative, the duo’s challenge was to...
Posted by: Creativepool Editorial
I love a brand mascot. I feel like my childhood was populated by figures like The Honey Monster, Tony the Tiger & The Peperami Animal. But the idea that we as a nation will sit down to watch some unifying TV (and the ads) feels about as distant in...
Posted by: davies+mckerr
In this exclusive interview, Paz Martinez Capuz, Design Director at Household, delves into the creative journey behind the recent rebranding of Pentathlon GB. Tasked with evolving the identity of this historic multi-sport, the team at Household...
Posted by: Creativepool Editorial
Mainstream social media platforms like Instagram, X and TikTok might dominate online conversations, but a quieter and subtly significant shift is taking place among creative professionals. En masse, they’re increasingly turning to niche social...
Posted by: Benjamin Hiorns
In the world of internet culture, few trends highlight the stark generational shift in media consumption like Skibidi Toilet. If you don’t have a child or refuse to engage in Gen Alpha’s online whims (perfectly understandable), allow me...
Posted by: Benjamin Hiorns
In this edition of Behind the Idea, we sit down with Rianna Read, Art Director at TwelveA.M., to delve into the creative process behind ALIGNE’s Spring/Summer 24 campaign, featuring professional footballer Lucy Bronze MBE. The campaign, a...
Posted by: Creativepool Editorial
If you’d have told me when I was 12 years old that there would come a time where I was sick of new Star Wars content I’d probably have laughed in your face, but here we are 26 years later. But how did we get here? A decade ago, it seemed...
Posted by: Benjamin Hiorns
Gianfranco Fagotto's journey through the creative industry is nothing short of remarkable. From his early days as a Junior Art Director at Milan's famed Voice Millimetro agency, to leading transformative branding projects for global giants like...
Posted by: Creativepool Editorial
In an ever-evolving marketplace, maintaining the charm of a beloved heritage brand while infusing it with fresh energy is a delicate balancing act. Michela Graci, Strategy Partner at Coley Porter Bell, recently spearheaded the rejuvenation of Jammie...
Posted by: Creativepool Editorial
To say the political landscape in the states has become rather divisive would be the understatement of the century. There are, in no uncertain terms, two diametrically sides that fundamentally disagree on almost everything, to the extent that they...
Posted by: Benjamin Hiorns
In the dynamic world of digital content creation, 3D animation has emerged as a powerful tool for storytelling, marketing, and brand building. Whether you're producing a feature film, a video game, or an advertisement, hiring the right 3D Animator...
Posted by: Creativepool Editorial
In a world where architecture can be weaponized against the most vulnerable, Gary Fawcett, Executive Creative Director at TBWAMCR, and his team decided it was time to take a stand. What began as a passion project turned into a powerful campaign...
Posted by: Creativepool Editorial
Thanks to Charli XCX, you have probably heard the word ‘brat’ this summer. It’s been almost impossible to use social media without hearing ‘360’ - or ‘365’. If you’ve spent any time with a Gen Z-er,...
Posted by: Novagram
A lot of people claim that being a freelancer equals freedom. And they're right. You have the option to work from anywhere in the world. Want to take a trip to Italy and not miss any of your work? No problem. Just bring your laptop with you. You are...
Posted by: Creativepool Partner
The freelance economy has always thrived on innovation and adaptability and with AI shifting the ground beneath our feet further by the day, it’s an economy experiencing a seismic shift of unprecedented proportions. AI tools are not just...
Posted by: Benjamin Hiorns
Nestled in the picturesque fields of Filleigh, Devon, Bray Leino stands as a testament to the power of thinking outside the box-literally. While most agencies have traditionally gravitated toward the hustle and bustle of London, Bray Leino’s...
Posted by: Creativepool Editorial
In a rapidly shifting business landscape, the need for brands to adapt and evolve has never been more critical. Bulletproof, the world’s largest independent brand agency, recognized this imperative with their recent rebranding...
Posted by: Creativepool Editorial
There have been few rebrands in recent history as catastrophic as Twitter under Elon Musk. Now, it could be argued that no rebrand could survive the man’s toxic persona and baffling business decisions but surely that bizarre name change, and...
Posted by: Benjamin Hiorns
In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...
Posted by: Creativepool Editorial
In today's digital age, the demand for creative professionals like digital artists is higher than ever. As businesses, brands, and content creators strive to stand out in an increasingly visual world, digital artists play a crucial role in shaping...
Posted by: Creativepool Editorial
AI has become a cornerstone of creative projects, whether we agree with it or not. Mastering the art of prompt writing, however, isn’t a skill that should be sneered at. Indeed, it can set you apart as a creator. Whether you're a designer,...
Posted by: Benjamin Hiorns
As the UK stands on the precipice of a potential political shift, with parliament set to return from recess in just a couple of short weeks with a brand-new government at the helm, the creative industries are poised to undergo transformative changes...
Posted by: Benjamin Hiorns
Making real, lasting change is not a solo endeavour. If we want to make the design industry represent the world around us, we need partnerships that bring together different perspectives and resources. So design advocacy organisation Where Are the...
Posted by: ustwo
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...
Posted by: Creativepool Editorial
Instant Aid, a disaster relief nonprofit operating in war zones like Ukraine and Gaza, has partnered with the design and impact agency Driftime to undergo a major rebranding. This collaboration will revitalize Instant Aid’s visual identity by...
Posted by: Creativepool Editorial
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...
Posted by: Creativepool Editorial
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...
Posted by: Benjamin Hiorns
Barbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...
Posted by: Creativepool Editorial
Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...
Posted by: Creativepool Editorial
