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Inspiration

CP Loves... Philip Treacy and his miscellaneous millinery.

by Jessica Hazel. As London Fashion Week SS2013 reaches its climax, the last few glasses of free champagne will be downed and fashion's most committed followers will have to pack away their outrageous outfits for another six months. Fashion Week is...

Posted by: Creativepool
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Workshop

Opinions - Imitation is the sincerest form of flattery or is it?

by Jessica Hazel When I am not blogging for Creative Pool I am running my vintage clothing market at Brick Lane and Spitalfields. All of the traders there follow the trends and stock their stalls accordingly, working hard to hunt down vintage...

Posted by: Creativepool
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Workshop

Opinions - Copywriters: Are you Mac or PC?

by John Fountain A few months back I started a new full-time job. Now, I won't get myself into trouble by naming the agency, but it didn't quiet work out the way I would have liked. So after 10 days into the job, I quit. The problem was that this...

Posted by: Creativepool
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Workshop

Opinion - The will to live. How complacency is ruining retail.

by Magnus Shaw I hope you enjoyed your Bank Holiday, thunder storms and all. I did some light shopping on Sunday, such is my hectic rock and roll lifestyle. My good lady wife and I wanted to make a couple of specific purchases: some reading glasses...

Posted by: Creativepool
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Workshop

Opinions - Sign here. Introducing the new freelance/client contract.

by Magnus Shaw Freelancing - it's a tough old game, eh? You don't know if you're coming or going half the time. Working in your jim-jams one day, sipping a latte in a la-di-da marketing agency the next. Occasionally you even miss "Cash In The...

Posted by: Creativepool
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Workshop

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool
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Inspiration

# Trends. Project Glass. Why Google's new technology is badly flawed.

by Magnus Shaw. Before the introduction of the iPhone and its Android counterparts, mobile phone manufacturers were locked in a frantic competition to produce ever smaller handsets. As soon as a device smaller than a fag packet was launched, another...

Posted by: Creativepool
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Workshop

Opinions - Work's A Beach

by Ashley Morrison When I was on holiday in France recently, I couldn't help but envy the people who worked on the vineyards we visited. What a great life that must be. Well, for the owners if not the labourers, anyway. They get to live in some of...

Posted by: Creativepool
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Workshop

Opinions - Fancy a fight? Join LinkedIn

by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...

Posted by: Creativepool
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Workshop

Opinions - Unliked. Is the sheen coming off Facebook?

by Magnus Shaw When discussing Facebook, different rules apply. In Facebook's world, audiences, members, revenues and profits are measured on a macro-scale that dwarfs the figures bandied around in banking circles. A few statistics: -Users upload...

Posted by: Creativepool
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Leaders

How should we celebrate with you?

We're about to reach another big milestone, and we're proud about it! But of course, we couldn't celebrate reaching 100,000 members if it weren't for YOU, the members, the Creativepoolers! That's why, instead of us deciding how best to celebrate, we...

Posted by: Creativepool
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Workshop

Opinions - Are creative people more likely to lie and cheat?

by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...

Posted by: Creativepool
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Inspiration

CP Loves... Dan Hillier

by Jessica Hazel The Sunday Upmarket in the Old Truman Brewery on Brick Lane is where a wealth of artists and designers test run their future careers. Some fail quickly and disastrously whilst others soon meet the right people who propel their...

Posted by: Creativepool
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Inspiration

CP Loves... On The Skids. One song, two great campaigns.

by Magnus Shaw Even readers of my advanced years may struggle to remember The Skids. Formed in Dunfermline in 1977, the band bridged the final days of punk rock and the birth of new wave pop. They were pretty successful too. Singles 'Masquerade',...

Posted by: Creativepool
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Inspiration

How Creativepool helped me achieve a dream - Jo Clarke

By Jo Clarke. ABOUT JO CLARKE Jo is a candidate on Creativepool. With the help she found on the site, and one of our bloggers Magnus Shaw, she has achieved her dream of becoming a copywriter. Here she recounts her journey... "I am a...

Posted by: Creativepool
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Workshop

Opinions - Unlikely Celebrity Endorsements

by Jessica Hazel Just two months ago Rihanna tweeted a picture of herself on a medical drip, pumping herself full of vitamins after suffering from exhaustion and dehydration following a hectic tour schedule combined with wild partying. Now she is...

Posted by: Creativepool
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Workshop

Opinions - Good old...hibu?

by Ashley Morrison Good old Yellow Pages. There was something rather comforting about those adverts, about the fact that good old Yellow Pages is not just there for that leaky roof. Or for the warm and fluffy things in life: the boy who bought his...

Posted by: Creativepool
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Inspiration

Trailblazers. The Dictator and the most extreme movie propaganda ever.

by Jessica Hazel Sacha Baron Cohen is not one to shy away from controversy. In fact, he has made a whole career out of it, pointing out the humour in all manner of taboo subjects and somehow not getting murdered by extremeists in the process. His...

Posted by: Creativepool
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Inspiration

Spraycan copywriting

Here's a true story. Back in the late 70's, right smack in the middle of punk rock, I studied graphic design at Hounslow. Unlike some of the more respectable educational establishments, Hounslow was a bit rough and 'edgy'. The area around the college...

Posted by: Creativepool
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Features

The Devil's deal. Are agencies really paying to pitch?

I once worked with an Art Director who had just arrived in the UK from a stint at Leo Burnett in Venezuela. As well as alarming tales of armed guards outside his office, he told me this: when pitching, it was usual practice for the agencies involved...

Posted by: Creativepool
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Inspiration

Job Idol (Britain's Got The CV Talent X Factor?)

I'm a bit of a sad case. I like American Idol. There, I've said it. I prefer it to the UK version of The X Factor, largely because it hasn't got that buffoon Louis Walsh on it but also because I feel that the singing talent in America is better than...

Posted by: Creativepool
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10 great copywriters' blogs (That avoid the subject of copywriting)

As you are no doubt well aware, copywriters are, of course, some of the brightest, kindest and most imaginative people walking this planet. Indeed, when God was busy spooning out the talent, he took a particular shine to the marketing wordsmith -...

Posted by: Creativepool
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Inspiration

Trailblazers

Ricardo Rizzo Motion Graphics/Video Designer "I'm Riccardo, a London based motion designer. My job is my passion... and was my childhood dream! I think there's nothing more i can add, starting from this statement." View Ricardo's Creativepool...

Posted by: Creativepool
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Inspiration

Is Groupon's copywriter on acid?

Like many other people, the first email to pop into my inbox each morning is from Groupon, offering me a wealth of hot stone massages, teeth whitening, stately home breaks and exotic cuisines for a fraction of their normal prices. I often sleepily...

Posted by: Creativepool
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Leaders

UK Mobile Advertising continues to grow

Mobile advertising has grown 132% in the first half of the year. The progression in the popularity of smartphones has led to mobile advertising revenues almost hitting £500 million in 2012. In the first 6 months of this year mobile advertising...

Posted by: Creativepool
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Inspiration

A postcard from the desert

Last year I wrote a piece and published it from Egypt while the population was engaged in an, ultimately successful, push to overthrow its president. Now I am back and writing this from Dahab, a town on the eastern coast of the Sinai peninsula where...

Posted by: Creativepool
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Workshop

Know your value and prepare to negotiate!

by Richard Bloom, Purple Consultancy. The past 18 months or so have seen the creative industries recover from the recent recession at an astonishingly fast pace, at least from our point of view as recruiters it has. It is still very much a...

Posted by: Creativepool
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Workshop

10 Golden Rules for Freelancers

Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...

Posted by: Creativepool
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Meet Nick Asbury. Award winning copywriter.

Nick is a writer for branding and design. His work has won two Yellow Pencils in D&AD Writing for Design and appeared in the annual four more times. Personal projects include Corpoetics, a collection of poems made by rearranging corporate copy, and...

Posted by: Creativepool
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Inspiration

Product design to kill for: designer coffins

Unless you're getting on a bit, you probably haven't given much thought to what sort of coffin you'd like to be buried in when the time comes. There's a funeral director in Golders Green that displays one in his window with a picture of a Spitfire...

Posted by: Creativepool
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Workshop

What does 2012 have in store for us?

In truth no one knows. Conversations we’ve had with many of our clients show that 2012 holds a certain unpredictability, which is making many a little nervous. There seem to be a lot of pitches around and enough work for everyone but with the...

Posted by: Creativepool
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Features

Who's killing copywriting?

Recent months have seen a swathe of articles predicting the end of the traditional, journalistic newspaper. Indeed, I have commented on the topic on Creativepool. But, as far as I'm aware, there has been no suggestion that the art of copywriting may...

Posted by: Creativepool
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Features

M&S and the eradication of Frankie Cocozza

I chuffing hate X-Factor. I hate the contestants, the judges, the constant over-dramatisation always to the soundtrack of a Snow Patrol or Coldplay and most of all I hate the fact that it's all people seem to be talking about. So with all that in...

Posted by: Creativepool

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