Displaying 3493 - 3528 of 3601 results
Tesco hasn't had an easy time of it lately. First the horse meat scandal, then the bad news that last quarter saw a 3% drop in sales. Since then, Tesco’s been doing some serious soul searching, questioning everything from its ethics and health...
Posted by: bluemarlin
As the 61st Cannes Lions Festival of Creativity draws to a close, Ogilvy & Mather head home with top honours, having been named 'Network of the Year' for the third consecutive year. This is the cherry on top of an incredibly successful week of Ogilvy...
Posted by: Benjamin Hiorns
In the first of a stream of new hires and appointments announced over the past week, London-based agency, AMV BBDO has named the creative team of Mike Crowe and Rob Messeter from adam&eveDDB as creative partners. Together, they will be running some...
Posted by: Benjamin Hiorns
Marketing communication agency, RPM, has been commissioned to develop a campaign to promote Cancer Research UK's ongoing partnership with Nivea Sun. The roaming campaign will be a part of the wider, 'thermally activated' media campaign, which Nivea...
Posted by: Benjamin Hiorns
A ground-breaking ceremony has been held for the Hankook Technodome, a state-of-the-art new research and development facility for one of the world’s leading tyre manufacturers. The new centre is located in Daejeon, at the heart of Asia’s...
Posted by: Foster + Partners
Every year, Leo Burnett releases their predictions for the Cannes Lions International Festival of Creativity, and have an astonishing track record with these predictions, with more than 84% accuracy. This year is no different, as recently Leo Burnett...
Posted by: Benjamin Hiorns
Yesterday, it was announced that Natalie Lam has been appointed as executive creative director of Razorfish, at the agency's headquarters in Times Square, New York. Razorfish is a part of the Publicis Groupe holding company, and is one of the world's...
Posted by: Benjamin Hiorns
The 'Crash Test Drive' campaign for NRMA Insurance by Whybin\TBWA is officially the only Australian campaign to be nominated for an award in the 'Innovation' category at the 2014 Cannes Lions. The campaign, which is one of 30 pieces shortlisted for...
Posted by: Benjamin Hiorns
The new campaign for Royal Mail MarketReach by Publicis Chemistry suggests that consumers want to use a combination of mail and email to communicate with them. The campaign is the first in a series of communications, which target new, former and...
Posted by: Benjamin Hiorns
A new ad, created by the Australian agency Publicis Mojo for global coffee brand Nescafe, uses a bespoke cover of Dolly Parton's classic '9 to 5', with lyrics altered to reflect the “Real working day of today's modern woman; 5am and 9pm.”...
Posted by: Benjamin Hiorns
Working Mother magazine has recently unveiled their “Best Companies for Multicultural Women” for 2014. This is a great honour, which recognises and celebrates the 25 corporations based in the U.S. that utilise the best practices in hiring...
Posted by: Benjamin Hiorns
Clemenger BBDO has decided to build on the platform established by the “There's nothing like Australia” campaign for Tourism Australia, by focusing on the diverse culinary experiences that the island nation has to offer. This is to be the...
Posted by: Benjamin Hiorns
In my own naïve way, when wandering around art galleries, I've often stood with hands clasped behind my back, looking up at some impressive bronze statue or other and thought... “What if the sculptor made a mistake?” That's more or...
Posted by: Ashley Morrison
Publicis Conseil have recruited Australian singer, actress and icon Kylie Minogue to take centre stage in a new campaign designed to raise funds for, and to bolster the reputation of the Alliance for Research in Cancer, both in its native France and...
Posted by: Benjamin Hiorns
Finally, after many years of procrastination, I'm writing a novel. A lot of people apparently feel that they “have a novel in them”, but I've taken the plunge and I'm actually doing it. Yay, me. Mind you, as I say, it took me a long...
Posted by: Ashley Morrison
Yesterday the World Wildlife Fund (WWF) and the Grey Group ad agencies '41?29! Media Internet' and 'Uncle Grey' (based in Turkey and Denmark respectively) launched a brand new campaign, which aims to raise public awareness regarding endangered...
Posted by: Benjamin Hiorns
Brooklyn-based photographer Rachel Sussman has spent the last ten years studying, researching and photographing the oldest living things in the natural world, believing that culturally, it’s important to capture these things while we still...
Posted by: Jessica Hazel
I may be preaching to the converted here, but you’ve gotta love London. A lot of people - and certainly the majority of Creativepoolers - would say it’s the centre of the creative industry, and not just in the UK. But even leaving the...
Posted by: Ashley Morrison
Ataxia UK; a charity which offers support to people suffering from one of the UK's least recognised genetic neurological disorders, which affect balance, coordination and speech, have recently teamed up with advertising agency TBWA/London and...
Posted by: Benjamin Hiorns
DigitasLBi announced yesterday that they had given the position of chief product officer to Pipa Unsworth, ex deputy managing director of the global marketing and technology company's rival agency; Syzygy. Throughout her career, she has also held...
Posted by: Benjamin Hiorns
Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....
Posted by: Benjamin Hiorns
Published 18/12/2013 by Campaign Magazine In a year when the importance of creativity and innovation in digital rose further, SapientNitro stood ahead of its peers. And SapientNitro’s creativity extends to trying to make the world a...
Posted by: Publicis Sapient
For the past week, Facebook has been awash with no make-up selfies. You will now be looking at your colleagues, friends, bosses maybe even girlfriends, with new eyes, knowing now exactly how everyone looks first thing in the morning, albeit via the...
Posted by: Jessica Hazel
The 'Radio Advertising Bureau' has recently announced the results of their 'RadioGauge' from the latter half of 2013. The RAB's bespoke tool tests campaigns throughout the year against 11 statements which match the 5 'creative Ls' which are...
Posted by: Benjamin Hiorns
Renowned media company Martini announced yesterday that they ended the 4th quarter of 2013 with almost 40% of their overall revenue driven by premium programmatic brand advertising. They expect this growth to continue throughout 2014 to over 50%, and...
Posted by: Benjamin Hiorns
What's the story behind you joining WCRS? Ross Neil and I got our break at HHCL in the last days of a truly great and innovative agency. A collection of original people who didn't quite fit in elsewhere in the industry. We’ve always been...
Posted by: House 337
Bray Leino’s new anti-smoking campaign “Be There Tomorrow”, for the public funded body Smokefree South West, airs this week (Monday 10 Feb) across TV, Radio and Outdoor, striking a much darker tone than previous campaigns. The New...
Posted by: Bray Leino
Maggie’s, the charity which provides practical, emotional and social support for people with cancer, has applied for planning permission for a new Maggie’s Centre in the grounds of The Christie in Manchester. The Centre is designed by...
Posted by: Foster + Partners
Call me naïve, but I think we in the UK are pretty inclusive; more so than other nations. Granted, discrimination in the workplace does still exist on various levels - and much more in some industries than others. Banking, I hear, is one of...
Posted by: Ashley Morrison
We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...
Posted by: Benjamin Hiorns
This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...
Posted by: Ashley Morrison
Generally speaking, the classic front and back label pack design system doesn’t change much from one bottle of wine to another. Wine connoisseurs have the knowledge to select a good bottle of wine - the understand the difference between grapes...
Posted by: bluemarlin
The 2014 RIBA Norman Foster Travelling Scholarship has launched and is inviting applications from schools of architecture around the world. A £6,000 grant will be awarded to one student by a panel of judges which includes Lord Foster and the...
Posted by: Foster + Partners
Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...
Posted by: Ashley Morrison
“That’s the power of social media” - that’s what they keep telling us. Yep, social media can indeed be harnessed and used to great effect by an enormous range of businesses - from sole traders to multinationals. For some of...
Posted by: Ashley Morrison
What's the story behind you joining Nerv? I’ve been part of Nerv since the very early days (10 years now). I first met Cynan (Nerv’s founder) when we were both working for a UK based PC manufacturer back in the early 2000s. We were both...
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