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Leaders

Top 5 Ads of the Week

Grey London - Go Ahead! #SnackSmart This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Brand & Deliver - Workshare Brand & Deliver has won a hotly contested 5-way pitch to design and implement a series of marketing campaigns for Workshare, the leaders in document security and comparison software. These campaigns, to run throughout...

Posted by: Creativepool Editorial
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Leaders

Does Google's 360 Suite change the game for large-scale analytics?

Google are rarely ones to be left in the dust, so when they announced their new suite of analytical tools, which have been designed with larger firms in mind, I wasn't exactly surprised. When I looked into it, however, I was pretty impressed. The...

Posted by: Benjamin Hiorns
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Leaders

First Faster Horses work is an epic relaunch campaign for UNIQLO

Sam Walker and Joe De Souza, the former group ECDs and partners at Karmarama, have launched a new creative shop called Faster Horses, and this week announced their first major work; an ambitious relaunch campaign for UNIQLO's flagship store. The new...

Posted by: Creativepool Editorial
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Leaders

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

Posted by: Creativepool Editorial
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Leaders

JCDecaux launches London-based digital creative hub

Outdoor advertising company JCDecaux has announced the launch of its London based digital creative hub “JCDecaux Dynamic,” with the appointment of BBH’s Alex Matthews and Rick Burgess as MD and CTO respectively. JCDecaux Dynamic...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Does the Oculus Rift set the standard for VR in 2016?

In the interest of balance, Iv'e decided to cover the news currently rocking the tech world as more of a think piece taking a thorough look on both sides of the fence. First, however, the facts:- It seems like forever and a day that we’ve been...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

New marketing report points the way for 2016

According to a new report produced by Warc in collaboration with Deloitte Digital, a digital 'backlash', the explosion of video formats, and the need to fuse data analysis with creativity are the key challenges facing marketers in 2016, The Toolkit...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 (FQ540) has hired award-winning creative talent Suzanne Michaels to oversee its creative department. Michaels will be responsible for driving the creative vision for all of...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Taylor James Taylor James has announced the addition of Jason Guerrero as Creative Director, Marie De Leon as Head of Production, and Jacques Tege as Senior Technical Director. All will be based in New York and will report to Taylor James New York...

Posted by: Creativepool Editorial
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Leaders

HS2 Crewe and Leeds hub designs begin to emerge

As the Government brings forward the deadline for its £55.7 billion high speed rail network HS2 by six years, design visualisations have emerged for stations in Crewe and Leeds. Based on an advisory paper by David Higgins, the chairman of HS2,...

Posted by: Creativepool Editorial
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Inspiration

The Brand Case Studies: Our/London

Our/Vodka is a super interesting case study. It's a global vodka, owned by Pernod Ricard Company and found in ten cities worldwide. The recipe stays the same, but locally sourced ingredients ensure that each city's drink is a collaborative product;...

Posted by: Kate Lewin
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Leaders

Gravity Road send celebrities on Milk Tray boot camp

London based creative agency Gravity Road has been appointed by global food and beverage conglomerate Mondelēz International to produce, develop and deliver their creative content strategy for some of its brands in the UK. They've chosen mark this...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Publicis Canada Duncan Bruce, the current President & Chief Creative Officer at Publicis Canada, has been promoted to President & CEO, effective immediately. His promotion comes as a direct result of the agency's marketing transformation and the...

Posted by: Creativepool Editorial
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Leaders

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

MEC MEC has promoted Marc Pearson to the newly created role of managing director of its Performance division, Jason Dormieux, the agency’s joint CEO announced today. His promotion reflects a doubling in size of MEC Performance across both its...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Ocean Outdoor - Team GB Team GB has revealed details of its exclusive content partnership with digital out of home owner Ocean as it unites the nation behind the team prior to Rio 2016. The deal will see Ocean turn the nation red, white and blue...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

Gyro Manchester/Citypress - BRUSH The Manchester office of Gyro and integrated PR consultancy Citypress have been appointed to lead a global marketing and communications brief for BRUSH, the world’s largest independent manufacturer of...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Havas Worldwide

Putting on a peep show in Chicago for Breast Cancer Awareness Month With one week remaining for National Breast Cancer Awareness Month, Havas Chicago has unveiled a rather provocative new installation designed to extend awareness of the disease and...

Posted by: Creativepool Editorial
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Leaders

Communications Council appoints M&C Saatchi CEO as chair

It was announced earlier today that M&C Saatchi Australia CEO Jaimes Leggett, has been appointed chair of Australia's peak industry body, The Communications Council, and will be taking on the role until the next Annual General Meeting in May 2016, at...

Posted by: Creativepool Editorial
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Leaders

MEC partner with IM & BT World Wheelchair Rugby Challenge

MEC has secured a major sponsorship deal between national law firm Irwin Mitchell and the BT World Wheelchair Rugby Challenge. The sponsorship will align Irwin Mitchell with the globally renowned BT World Wheelchair Rugby Challenge, which actively...

Posted by: Creativepool Editorial
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Leaders

A new partnership for native advertising.

Adyoulike has announced it has partnered with global marketing technology provider MediaMath as part of its native advertising exchange programme, 'Adyoulike Exchange'. The 'Adyoulike Exchange' solution gives advertisers across Europe and the US...

Posted by: Magnus Shaw
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Leaders

Top 10 Hires of the Week

Publicis London Publicis London has hired Grey’s multi-award winning deputy executive creative director Dave Monk as its new ECD. He will bring a creative force and internationally recognised talent to the agency that will play a key role in...

Posted by: Creativepool Editorial
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Leaders

Top 5 Account Wins of the Week

BBH London – London Fashion Week ZAG, the branding and venturing division of BBH London, has been appointed by the British Fashion Council (BFC) to be the lead creative agency for London Fashion Week (LFW) after a competitive pitch. Coinciding...

Posted by: Creativepool Editorial
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Leaders

Framestore lights up Times Square for Morgan Stanley

The London-based visual effects shop Framestore has unveiled their latest large-scale, outdoor data visualisation project for leading investment bank Morgan Stanley. Working alongside Morgan Stanley and creative partners Bloomberg, the Labs team has...

Posted by: Creativepool Editorial
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Job Description: Media Planner

Media Planners in advertising identify the best mix of media channels to deliver an advertising message to a clients' target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the...

Posted by: Creativepool
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Leaders

Top Hires of the Week

Havas Media Havas Media has promoted Andrew Mason to the role of Head of Client Leadership with immediate effect. As Head of Client Leadership, Mason will oversee the day-to day management of the Havas Media client teams while ensuring quality and...

Posted by: Creativepool Editorial
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Leaders

New design conference set to change perspectives on visual design

Award-winning design consultant Emma Sexton hosts the first ever UK design event for non-designers at Thomson Reuters, Canary Wharf on 22nd September 2015. Unleash The Power is the first design event of it’s kind, on a mission to challenge...

Posted by: Hands Down™
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Leaders

FCB Inferno defines shit hot

What does that even really mean today? To be fully integrated. On the back of winning 10 Cannes Lions, including a grand prix and a glass lion for This Girl Can, FCB Inferno is proving its might with a run of digital wins and hires. So let's take...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

GPY&R Melbourne GPY&R Melbourne has promoted Jake Barrow to the position of creative director. Barrow has been with the agency for four years and has lead multi award winning projects for Schweppes, Public Transport Victoria and the Australian...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Mother - Atom Atom, the digital App based bank that’s set to launch later this year, has asked Mother, the world’s largest independent marketing agency to be their strategic creative partner. The partnership is the result of a...

Posted by: Creativepool Editorial
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Leaders

The Awards Roundup

APMA Star finalists announced The Communications Council has announced 61 campaigns from 27 clients and 22 agencies for final stages of the APMA Star awards. Running for ten years, the awards celebrate the finest promotional and experiential...

Posted by: Creativepool Editorial

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