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Leaders

The Week In Advertising

Travelodge - Travelodgical Here's an interesting thing. While Lenny Henry camps out in a railway station in their competitor's campaign, Travelodge pitch in with their guests as Sesame Street puppets. Other than comfort, I'm not entirely sure what...

Posted by: Magnus Shaw
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Leaders

Would you buy a magazine printed with HIV+ Blood?

The current edition of an Austrian magazine has been printed with the blood of HIV+ subjects in an effort to help raise awareness of the frequently misunderstood condition. All 3,000 copies of the Spring issue of Vangardist, a “Preogressive mens...

Posted by: Creativepool Editorial
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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Leaders

Hires of the Week: Part 2

Jack Morton Worldwide Jack Morton Worldwide has appointed Keith Chamarette as the new director of digital at its London office. Chamarette has over 17 years of experience in digital, with time served at agencies such as Positive Digital, Publicis...

Posted by: Creativepool Editorial
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Industry

A Distinctly Creative Advertising Week Europe

There is most certainly much business going on at Advertising Week Europe. When one sees the great work from Karmarama for the week itself, you’ll see that this not your “typical” gathering of advertising folk. Yes, there will most...

Posted by: Advertising Week
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Leaders

Weekend Hire Roundup

Last week was a big one when it came to exciting hires and promotions in ad world, and the weekend offered up a bevy of extra announcements, the lion's share of which we'll be examining below (Also see HERE for news on the latest hires over at DDB...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Starcom Mediavest Group SMG has been appointed as the media agency partner of du, the Dubai-based integrated telecommunications service provider. The win came after an intensive eight-month, multi-agency pitch, with Starcom coming out on top against...

Posted by: Creativepool Editorial
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Leaders

How to grow a beard of bees

M&C Saatchi has teamed up with director Matthew Swanson from Epoch Films, and design and visual effects agency Timber to create a (literally) buzz-worthy spot for the San Diego Zoo. The spot, entitled (rather aptly) “Bees,” is a...

Posted by: Benjamin Hiorns
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Inspiration

Beyond Fashion: Uniqlo commits to innnovation

Ten years ago Uniqlo had just 100 stores, all in Japan. Next year, it will have 840 in Japan and a further 1,170 elsewhere. The two-thousand or so stores are performing phenomenally with the clothing retailer set to amass sales of $14 billion in the...

Posted by: bluemarlin
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Leaders

Design your own “Monster Hunting” experience this Halloween

A leading name in Augmented Reality enabled products and entertainment has recently partnered with the UK supermarket chain Asda to bring the “Asda Spook Squad” to life in an “Monster Hunting” experience developed by Momentum...

Posted by: Benjamin Hiorns
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Leaders

YouTube celebrate digitisation of Old Street EC1 Roundabout

London's Old Street EC1 Roundabout has recently been brought kicking and screaming into the 21st century with a state-of-the-art, four-screen digital billboard. To celebrate this digitisation, a YouTube ad campaign has been launched to raise...

Posted by: Benjamin Hiorns
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Leaders

Google embedded into New York City for new Google App campaign

Google has been making a concerted effort to promote their rebranded mobile app, with an ad campaign summed up quite adequately by a charming 30-second TV spot (below), which shows a child asking Google if dogs can dream. Other short clips used to...

Posted by: Benjamin Hiorns
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Inspiration

Designs Of The Year 2014

Spring can mean different things for different people but in the design world it's all about the nominees and the winners of Designs Of The Year. Acting as the main event at the Design Museum until the 25th August, the seven different categories...

Posted by: Jessica Hazel
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Leaders

Peter Pilotto - winner of the BFC Vogue/ Designer Fashion Fund

British fashion designer Peter Pilotto has just been announced as being the next big thing in fashion by the prestigious BFC/Vogue Designer Fashion Fund. Already adored by celebrities such as Cara Delevingne, Miranda Kerr and Beyonce and well-known...

Posted by: Jessica Hazel
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Leaders

Rufus Leonard wins gold at Transform Awards

Last night, we were celebrating after winning a Gold Award at Communicate magazine’s Transform Awards. We picked up a lovely gold butterfly trophy for our rebranding work with Bank of Scotland. After the initial decoupling from Halifax which...

Posted by: Rufus Leonard
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Features

5 minutes with... Robin Arnold - Creative Director at Baron

"Barôn are a branding and digital agency based in Bolton. We are a small team of award winning designers and developers who strive to create contemporary, intelligent design." What do you actually do? We are a small team so a bit of everything...

Posted by: Creativepool
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Features

Spotlight - Naomi Ryder - Textile Designer and Illustrator

--- "I try my hardest to be the best at what I do." Creativepool meets Naomi Ryder, Textile Designer and Illustrator, to talk about innovative designs, beloved sewing machines and standing out from the crowd. How long have you been working as a...

Posted by: Creativepool
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Features

Wedded bliss - discovering an inspiring media hub.

It'a college. No it's not, it's a record label. Sorry, it's a TV studio. Hang on, no, it's a computer games firm. Let's start again. Confetti is definitely a bar and meeting place. And all of the above, it seems. Nestling in the centre of...

Posted by: Creativepool
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Annie Leibowitz and the ultimate Rolling Stone magazine cover

It is December 8, 1980. Photographer Annie Leibowitz is greeted by John Lennon at the door of his New York apartment at The Dakota. She is here to take a shot of Lennon for Rolling Stone. 'It'll be great,' she promises the former Beatle 'I'll put...

Posted by: Creativepool
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Inspiration

Why everyone should have a muse.

I have always been fascinated with the concept of being/having a muse, even if it seems like a bit of a classical notion in today's society. A muse is someone who inspires a creative person, there are many muses alive and well today who are going...

Posted by: Creativepool
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Leaders

Amy Winehouse launches a new collection for Fred Perry

Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution...

Posted by: Creativepool
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Features

How to start your own fashion label: by the founder of Oops!

Over the coming weeks I am going to sniff out some exciting creative entrepreneurs who will hopefully give you a little hope and encouragement if you are in the process of setting up your own business. I used to go to University down in Brighton and...

Posted by: Creativepool
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Inspiration

The New Brands of Today That Could be Legends of Tomorrow #FutureMonth

In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...

Posted by: Benjamin Hiorns
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Features

How a fake beer brand took over UK pubs

As a beer drinker for most of my adult life, I’ve seen a decipherable shift in the culture. 20 years ago, craft beer was effectively non-existent and the only real alternative to your boilerplate lagers was either Guinness or flat, brown water....

Posted by: Benjamin Hiorns
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Workshop

How to Hire an Exhibition Designer- Definitive Guide (2024)

In the dynamic realm of business and marketing, exhibitions serve as pivotal moments for companies to make indelible marks on their audience. The triumph of an exhibition hinges not just on the showcased products or services, but equally on the...

Posted by: Creativepool Editorial
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Features

Understanding AI Washing and Its Impact on Creativity #PurposeMonth

Over the last 12 months, it wouldn’t necessarily be hyperbolic to suggest that AI has become embedded into almost every facet of our lives. For me, specifically, it’s completely changed not only how I work but who I work for, and I have...

Posted by: Benjamin Hiorns
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Features

The Brands Pushing Back Against Fast Fashion #SustainabilityMonth

Fashion has always been anathema to me. You could diplomatically refer to my wardrobe as “functional” and I’m unlikely to spend more than a few fleeting seconds deciding what to wear in the morning. I do, however, understand the...

Posted by: Benjamin Hiorns
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Features

Colours You'll Be Seeing Everywhere This Year #PredictionsMonth

Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...

Posted by: Benjamin Hiorns
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Features

Mischief Mode: How a new era of absurdity is reshaping the social web

Over the past year, it’s been hard not to notice some pretty spectacular and bizarre advertising-stunts - from Maybelline’s mascara brush on the front of tube trains to Jacquemus bags cruising the streets of Paris. The surge in AI...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Leaders

The fusion fashion of designer Kelly Oozageer | #MemberSpotlight

Born and raised in Croydon, Kelly Oozageer is a graduate of the London College of Fashion that founded her own brand while studying and launched after graduating. Today, Cassine is a thriving fashion label that has been featured in exhibitions, shows...

Posted by: Creativepool Editorial

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