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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: Adland and the 2018 FIFA World Cup

The FIFA World Cup creates some pretty valuable opportunities for advertisers. TV coverage of its matches attracts gigantic audiences across the world (about 3.5 billion people viewing at home in more than 200 countries) during a season when TV...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

FCB West San Francisco’s FCB West, best known for its work on the Levi’s and Clorox accounts, has hired Justin Moore to partner with the recently promoted Mike Long as Co-Executive Creative Director. Moore and Long will report directly...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Raconteur A women-led tour de force is in full swing, as Marissa Puget and Olia Ougrik take the mantle of ownership of Raconteur, the Los Angeles and Paris-based consultancy known for their creative storytelling approach to publicity, marketing, and...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: Sir Martin Sorrell and the end of an era

This week, Sir Martin Sorrell, CEO and Founder of the world's largest advertising agency network, WPP, resigned from his post amidst circling 'personal misconduct' allegations that remain (at the time of writing) unresolved, much to the...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Durable Goods Venice, California-based production company Durable Goods has signed comedy director Greg Bray for US commercial representation. Bray is a character-driven director who intuitively embraces awkward and eccentric moments to deliver a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...

Posted by: Creativepool Editorial
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Leaders

VR & AI - The Next Generation Of Immersive Content

Opinion by Sol Rogers, CEO & Founder, REWIND AI is everywhere in the media at the moment, but it’s all quite confusing. What does artificial intelligence actually mean? What’s the difference between a chatbot, AI interfaces, Siri and the...

Posted by: Magnopus
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Leaders

Top Hires of the Week

Stink Studios Stink Studios has grown its leadership team with the appointment of Kate Sutherland, L.A. Ronayne and Jim Hunt. Sutherland joins as Executive Producer from BBH, where she lead Digital Production. She was part of the successful team...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Acne This week, Acne welcomed Director Laura Borgio to their ranks. A super innovative filmmaker with a passion for storytelling, Laura's rare ability enables her to create engaging, meaningful, and dynamic content across a multitude of different...

Posted by: Creativepool Editorial
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Inspiration

Design Trends 2018: Bold moments, glitches, layers and diversity

I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Wunderman/Blast Radius Wunderman and Blast Radius have added a key member to their national leadership team as it continues to grow into one of the country’s digital powerhouses. VP, Creative Director Cass Zawadowski (right) will oversee...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Jellyfish Digital agency Jellyfish has bolstered its creative offering by appointing a UK team dedicated to building its dynamic creative proposition in the UK. Headed up by Shane Smith, who has been named Head of Creative Production, the team also...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

BETC BETC welcomes Lennie Stern as Head of Creative and Entertainment Strategies. After having worked for Y&R, DDB and Fred&Farid, Lennie joined entertainment agency Dare.Win in 2015 as Associate Managing Director. At Dare.Win, Lennie was in charge...

Posted by: Creativepool Editorial
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Leaders

Creative Foundations for VR

Opinion by Tom Fenwick-Smith, Creative Director, REWIND Back when I began my journey in advertising, digital advertising was pretty niche - above-the-line was still king; Facebook and Twitter were the new kids on the block. We knew they were going...

Posted by: Magnopus
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Industry

CONNECT 2017 Speakers: The brightest creative minds come together

Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...

Posted by: Creativepool
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Leaders

Top Hires of the Week

McCann London McCann London has hired the dynamic creative team behind the multi award-winning Freedom Brewery campaign; Will Cottam and James Crosby. Joining from CHI & Partners, where they spent 4.5 years, Cottam and Crosby produced work for Lexus...

Posted by: Creativepool Editorial

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