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Industry

2023 Resolutions: Top tips from entrepreneurs & agency leaders

People use a new year as a fresh start, evaluating the past year with introspection and making goals for a better year ahead. Work-related new year’s resolutions for freelancers and business owners are created in this process. While many...

Posted by: Creativepool Editorial
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Industry

Diary of an intern – Emily Lofts on how agency life compares to Uni

Emily Lofts joined us in August as a paid design intern, after she wowed us in one of our portfolio review programmes. Halfway through her internship, we asked Emily to reflect on what she’s learnt so far, what students might find useful to...

Posted by: StormBrands
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Inspiration

5 questions for the agency of tomorrow

The relationships between agencies and their clients are under increasing scrutiny. Brands are being pushed to reduce marketing costs while delivering more personalised content tailored to the needs of multiple channels with less time permitted to...

Posted by: Creativepool Editorial
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Inspiration

Why can't your agency innovate?

Innovation continues to be the hot topic in businesses the world over. Last year I was fortunate enough to be asked to speak at the Spikes Asia Festival of Creativity in Singapore on the subject. The festival is a clear signpost of the growing...

Posted by: Marc Curtis
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Leaders

Agency of the Week: MullenLowe

MullenLowe Profero launch new Magnum with Kendall Jenner The Magnum ice cream brand is working with reality TV star and model Kendall Jenner to launch a decadent new variant at the Cannes Film Festival. MullenLowe Profero has helped to launch Magnum...

Posted by: Creativepool Editorial
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Leaders

Getty Images named as official IOC photographic agency

Getty Images and the International Olympic Committee have announced a new long-term agreement, with Getty Images set to serve exclusively as the official photographic agency of the IOC and as the Official Imagery Supplier to the IOC. The extension of...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Crafting Fargo-inspired wooly wear DDB NZ has teamed up with one of New Zealand’s leading knitwear and textile designers to create the “Fargo Woollens” clothing range to celebrate the second season of FX’s black comedy-drama...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

More Old Spice guys is never a bad thing Last month, Wieden+Kennedy Portland and Old Spice gave even more Isaiah Mustafa and Terry Crews, otherwise known as “The Old Spice Guys.” Whereas before the two men appeared in their own separate...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Deutsch LA

Bringing back Larry Culpepper for Dr Pepper Dr Pepper is teaming up with Deutsch LA to remind consumers of the brand’s long and distinguished history in college football by bringing back the inspiring and surprisingly sweet (much like the...

Posted by: Creativepool Editorial
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Leaders

Spinnaker appointed as digital agency for iNTERTAIN

Following a four stage pitch process Spinnaker has been appointed by iNTERTAIN, one of the UK’s leading high street hospitality companies, operating 35 bars and comedy venues nationwide. Spinnaker will be originating and implementing a new...

Posted by: Steph Smith PR
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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

Posted by: Creativepool
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Inspiration

What makes a remote multimedia motion agency tick? #CompanySpotlight

A creative, concept driven animation studio specialising in multimedia motion for all digital mediums, from interactive web to full commercial campaigns. Ticktockrobot is a completely remote operation with bags of potential. We caught up with...

Posted by: Creativepool Editorial
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Inspiration

#CompanySpotlight on progressive design agency Studio Miko

We caught up with Studio Miko Co-Founder and Creative Director Alistair Millen this week to talk the enduring value of design in a “do it yourself” world. How was your company born and where are you based? Both Laurence, co-founder, and...

Posted by: Creativepool Editorial
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Workshop

A creative agency’s journey to becoming a B Corp | #CreativeCaseStudy

Emperor, an employee-owned creative communications consultancy, recently announced its certification as a B Corporation (or B Corp). It joins a growing group of companies using the power of business to build a more inclusive and sustainable...

Posted by: Creativepool Editorial
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Inspiration

Agency insights on how to remain creative during lockdown

Doomsday may not have befallen us yet, but a few of my acquaintances dare to disagree. Being stuck at home with 18-month-olds (and sometimes with 81-year-olds) makes some of us wish we could just step outside and catch that blessed virus once and for...

Posted by: Antonino Lupo
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Workshop

Attitude in the ad agency: How to avoid becoming the office a**hole

Besides me saying the word 'positivity' a million times, this video is a quick rant on attitude in the advertising environment. It's vastly important and sometimes we forget how good we have it between late nights and tight deadlines. Staying...

Posted by: Kevin Forister
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Workshop

9 Golden Rules by The Pop Up Agency

Lessons we’ve learned along the way that has manifested into our guidelines which we today apply in all areas of our work. Goal Define a clear goal and make sure that all actions reflect the goal. Same page Make sure that everyone is on the...

Posted by: Maksimilian Kallhed
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Leaders

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Saatchi & Saatchi

Saatchi London get to the beating heart of the 2016 Rio Olympics Visa - Rio 2016 Olympic Games: The Heart Visa has a proud heritage with the Olympic Games, having been the exclusive payment services sponsor and only card accepted at the Games since...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Droga5

Creating an athletic anthem for Under Armour Sports clothing specialists Under Armour unveiled the new “Rule Yourself” marketing campaign from Droga5 NY this week, which defines the brand’s vision for training not as a hobby, but...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Leo Burnett

Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: DDB Worldwide

Real shoplifters given animated makeover for Harvey Nichols A new spot by adam&eveDDB for Harvey Nichols uses CCTV captured footage of actual shoplifters getting caught in the act, but gives the footage a defiantly cheeky makeover. The “Love...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Leaders

NRMA Insurance launch new campaign from award winning agency

A new campaign for Australian insurance firm NRMA Insurance, highlights its home and contents insurance policy with an amusing 30-second TV spot that shows a family of possums breaking into a family's home while they're away on holiday. The campaign...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

Droga5 London Droga5 London has named Ashley Shack as Director of Talent - a new role at the agency. Shack, who is American, arrives from Wieden+Kennedy London, where she was the Creative and Design Recruiter. She joins the management team at Droga5...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

Stink Studios Stink Studios has grown its leadership team with the appointment of Kate Sutherland, L.A. Ronayne and Jim Hunt. Sutherland joins as Executive Producer from BBH, where she lead Digital Production. She was part of the successful team...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Creativepool Editorial

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