Displaying 181 - 209 of 209 results
In a completely bonkers (and utterly ingenious) move, Mr Kipling has teamed up with JWT London to create the latest part of its new-look ad campaign, which attempts to bridge the gap between print and experiential advertising. In this instance, the...
Posted by: Benjamin Hiorns
Guitar Centre, the world's largest musical equipment retailer, recently announced that DJ and producer Steve Aoki will be the latest artist ambassador in the retailer's "All we sell is the Greatest Feeling on Earth" campaign, following previous...
Posted by: Benjamin Hiorns
Appliances Online, the family-run online appliance store based in Australia, recently launched its first TV advertising campaign in an attempt to expand its brand recognition. It has also partnered with Channel Nine's 'Big Brother' and Triple M's...
Posted by: Benjamin Hiorns
Coca-Cola bought its first 18% stake in Innocent in 2009. Four years later, in 2013, the soft drinks giant upped its ownership of the smoothie brand to 90%. Why was Coke so keen to spend hundreds of millions buying Innocent? We have a pretty good...
Posted by: bluemarlin
Spaghetti hoops, luxury cars, whisky, compact discs, bleach - if you can think of it, somebody has advertised it. And that's fair enough. As long as it's legal, any producer of a service or product has the right to attempt to persuade us to buy it;...
Posted by: Magnus Shaw
It was announced yesterday that Qorvis MSLGROUP, the Publicis Groupe's strategic communications and engagement group, has named Colleen Wilber as its new vice president. Wilber is renowned as one of the best media professionals in the business, with...
Posted by: Benjamin Hiorns
Naming their children Apple and Moses would be reason enough for a lot of people to mock Gwyneth Paltrow and Chris Martin: a slightly bizarre melange of Hollywood new age tree hugger and artiste-who-takes-himself-a-bit-too-seriously. As if those same...
Posted by: Ashley Morrison
As part of its ongoing 'Unbelievable' campaign for Pepsi Max, AMV BBDO, OMD UK and Talon Outdoor recently took to the streets of London to surprise the locals with aliens, robots, tigers and more besides. PepsiCo rigged a London bus stop with...
Posted by: Benjamin Hiorns
It was announced yesterday that Grey New York has been selected as the global agency of record for the Whitney Museum of American Art. The flagship office of the global creative advertising agency (which was named both ADWEEK's "Global Agency of the...
Posted by: Benjamin Hiorns
London-based creative advertising agency Bartle Bogie Hegarty have recently unveiled a beautiful new televised advertisement for Dulux, the UK's most popular purveyors of quality paints. BBH have been working with Dulux for almost 3 years now, after...
Posted by: Benjamin Hiorns
Generally speaking, the classic front and back label pack design system doesn’t change much from one bottle of wine to another. Wine connoisseurs have the knowledge to select a good bottle of wine - the understand the difference between grapes...
Posted by: bluemarlin
For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...
Posted by: Magnus Shaw
"All branding is about setting yourself apart and trying to be clear to your audience or customers that you stand for this set of values.” Absolutely spot on…and so it should be, because those words of wisdom come from Martin Lambie-Nairn...
Posted by: Ashley Morrison
French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...
Posted by: Jessica Hazel
French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...
Posted by: Jessica Hazel
Rooms devoid of humans take on a life of their own under the watchful gaze of Menno Aden's camera, situated in the same position as a lightbulb, casting light and maintaining a unique perspective on a space. Photobooths, shops, bedrooms and lifts...
Posted by: Jessica Hazel
by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...
Posted by: Creativepool
We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...
Posted by: Creativepool
by Magnus Shaw. Last year I wrote a piece about Professor Stephen Hawking and his remarkable, personal brand. Now the professor has lent his profile to Go Compare for the next instalment of their 'Saving The Nation' campaign. This may well be very...
Posted by: Creativepool
When did you join LBi and what encouraged you to? I joined LBi two years ago, with my writer Abi Ellis. Why? We'd have been stupid not to. We love every medium, but LBi's devotion to digital made us weak at the knees. And still does. It has all the...
Posted by: Creativepool
by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...
Posted by: Creativepool
by John Fountain. "Among a hundred paintings, you could recognize mine, my goal was: Do not copy. Create a new style,...colors light and bright, return to elegance in my models." Tamara de Lempicka was not only a brilliant artist, she was also the...
Posted by: Creativepool
by Jessica Hazel. Damien Hirst is one of Britain's richest people. In 1992 his pickled shark entitled 'The Physical Impossibility Of Death In The Mind Of Someone Living' was commissioned by Charles Saatchi for £50,000 and then sold in 2005 for...
Posted by: Creativepool
by John Fountain I've just been reading Steve Martin's autobiography - Born Standing Up: A Comic's Life. Although I knew that he was a funny guy, I wasn't aware how alternative his act was back in the 70's, or how creative his writing. When he began...
Posted by: Creativepool
by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...
Posted by: Creativepool
Marmite, that Great British institution which we either love or hate (or love to hate, in some cases) has been given a temporary makeover by makers Unilever. And if I ever meet the person who rebranded it Ma'amite in honour of the Queen's Diamond...
Posted by: Creativepool
As installations go, A Room for London is about as unique an example as you'll ever find. A one-bedroom apartment in the shape of a boat, it's perched high on the roof of the Queen Elizabeth Hall on London's South Bank. Chosen from over 500 entries...
Posted by: Creativepool
Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....
Posted by: Creativepool In 1978 a poster appeared in the high streets of Britain. Placed by Saatchi & Saatchi for the Conservatives, it showed a long line of workless Britons under the line 'Labour Isn't Working'. That poster is now widely considered to have been...
Posted by: Creativepool