Displaying 181 - 216 of 2834 results
Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...
Posted by: Benjamin Hiorns
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
Cawley Nea\TBWA has rebranded as TBWA\Dublin, marking a bold new chapter in the company’s development. The move is intended to better reflect the “Re-founders” culture at the heart of the agency, which acknowledges the process of creative...
Posted by: Creativepool Editorial
Huawei and Isobar launch a smartphone livestream from space In a sensational PR stunt last week, Huawei’s newest flagship handset Honor 8 set a new world record for the “Highest smartphone livestream ever.” The stunt was part of an...
Posted by: Benjamin Hiorns
In anticipation of our next CS Presents which explores the Agency landscape in 2020 we asked our speakers to take a peek into a crystal ball and predict which main trend of today will have the most impact on the Agency of Tomorrow. Here is what they...
Posted by: Daniele Fiandaca
I'll be honest, I never really got Keith Lemon. It's a shtick that never sat right with me, based, as it is, more on bravado than genuine wit. I will admit, however, that he is the perfect character to front an advertising campaign. That same...
Posted by: Benjamin Hiorns
Monotype - Transport for London Monotype, the font and technology specialist, has updated the iconic Transport for London typeface to coincide with its centenary, featuring new hashtag, @ and ampersand signs. The new typeface, called...
Posted by: Creativepool Editorial
Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...
Posted by: Gemini People
As part of its initiative analysing women's attitudes to life issues such as sexuality, careers and health, J. Walter Thompson has used a new research project called The Women's Index, to create 20 new “Female Tribes,” characterising the...
Posted by: Creativepool Editorial
If someone’s got you looking so crazy in love right now, then you might be on the hunt for the perfect gift this Valentine’s Day. Whether you’re wanting to spoil that ‘special someone’ or just need an excuse to treat...
Posted by: Michelle Collier
Droga5 Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully...
Posted by: Creativepool Editorial
Another year over, and a new one just begun - almost. As 2016 breathes ever more heavily on the backs of our sweaty necks, we thought it would be useful to furnish you with all the details you need to be a fount of entertaining facts at your local...
Posted by: Magnus Shaw
“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....
Posted by:
Made, the Boulder, Colorado-based agency dedicated to creating and supporting US-based jobs has announced three new executive hires in the form of David Castellanos as copywriter, Mariela Rueda as art director, and Heather Barranco as strategist....
Posted by: Benjamin Hiorns
In a completely bonkers (and utterly ingenious) move, Mr Kipling has teamed up with JWT London to create the latest part of its new-look ad campaign, which attempts to bridge the gap between print and experiential advertising. In this instance, the...
Posted by: Benjamin Hiorns
So yeah, the Brits happened. David Bowie cleaned up, blah blah blah. Oooh, yes, there was that controversial bit at the end of his speech about Scottish independence. But the fact that that was the most newsworthy aspect of the night doesn’t...
Posted by: Ashley Morrison
by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...
Posted by: Creativepool
What do you actually do? I am the Creative Director of exposure. We sometimes discuss amongst ourselves what it is a modern creative director does. At exposure my job falls into four main sections; idea architect, creative conductor, talent scout...
Posted by: Creativepool
The Great Depression aside, there has rarely been a worse time to apply for a job. And yet for anyone leaving college or school, or simply attempting to recover from the cruelty of redundancy, it has never been more essential. So with high hopes and...
Posted by: Creativepool
Nick Warren is an adventurous sort of chap. Not only is he a sailor who's taken the Atlantic Ocean, a shipwreck and a hurricane in his stride, today he is Managing Director of the digital agency Semantic , the UK's most relaxed web studio. Hi Nick....
Posted by: Creativepool
Theo Delaney is a multi award-winning director of advertising commercials. His work is predominantly comedy based and his love of football is a major influence on his work. He is a lifelong supporter of Tottenham Hotspur and regularly appears on The...
Posted by: Creativepool
In today's digital age, the success of any business hinges significantly on its online presence. Search Engine Optimization (SEO) plays a pivotal role in ensuring your business stands out in the crowded online marketplace. Hiring an SEO specialist...
Posted by: Creativepool Editorial
Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...
Posted by: Benjamin Hiorns
In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...
Posted by: Creativepool Editorial
In today’s fast-paced, media-driven world, maintaining a positive public image is more crucial than ever for any business. This is where a Public Relations (PR) manager comes in. Whether you're a startup aiming to make a mark or an established...
Posted by: Creativepool Editorial
As creatives, we tend to sneer at the concept of “business”, at least in public. Our work is, after all, heartfelt, honest and pure and exists to elevate ideas and mould minds. It also exists, however, to make money. Because acumen and...
Posted by: Benjamin Hiorns
Not to get lofty, but what is life without purpose? An existence without something that drives us forward, gives us a feeling of achievement and a reason for being. Sometimes, it feels like advertising has taken purpose and turned it into a content...
Posted by: Social Chain
Generally speaking, my annual Earth Day articles tend to revolve around collecting the most interesting activations from the year but this year, I was offered a pretty unique opportunity. A few weeks ago, I was contacted by Selina Donald, CEO and...
Posted by: Benjamin Hiorns
As one of the world’s most luxurious car brands unveils a refreshed logo, our Client Relationship Director, Paul, looks at why many in the automotive industry are opting for a pared-back identity. Lamborghini. A brand that’s synonymous with...
Posted by: Better
In the ever-connected world of 2024, brands don’t have the luxury of secrecy. If there’s one thing the digital revolution has thrust upon the world without compromise, it’s the need to complete and perpetual transparency and that...
Posted by: Benjamin Hiorns
Today is World Book Day. Children across the country will receive vouchers to be spent on books whilst dressing up as their favourite literary characters - but those who have aged out of these festivities can still participate by celebrating their...
Posted by: Novagram
Diversity is so much more than a trend-it's a strategic imperative. For agencies, the challenge is no longer just about being politically correct or ticking boxes for corporate social responsibility; it's about building a more diverse and socially...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? Honestly, each day is different and that’s what I love about the role and ustwo as a company. Two thirds of my role is about “tomorrow” - balancing creating a...
Posted by: Creativepool Editorial
In the ever-evolving world of business, the concept of outsourcing has become synonymous with adaptability and efficiency. As companies navigate the intricacies of a fast-paced global marketplace, they continually seek innovative ways to optimize...
Posted by: We Are Amnet
In a world full of uncertainty with a rapid pace of constant change, businesses must do all they can to keep up. With constant technological, social, and economic shifts, change has become the only constant. Often businesses fall into the trap of...
Posted by: Born Ugly
How did you get into the industry? After completing my Art & Design studies at the Durban University of Technology, I dived with youthful enthusiasm into my first attempt at illustrating a children’s book, written (dutifully) by my mother back...
Posted by: Creativepool Editorial
