Displaying 181 - 216 of 2138 results
As a writer with nearly 30 years’ experience (currently creative director at Jellyfish, and Copywriting, Branding and Tone of Voice trainer), let me tell you one thing: The words matter. Whether you write for the web, social, TV, film, the...
Posted by: Max
To mark last week’s release of Bohemian Rhapsody, the cinematic tale of Freddie Mercury and Queen, we spoke to photographer Richard Young about documenting the singer’s dazzling live performances, lavish parties, and quiet, candid...
Posted by: Shutterstock
Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...
Posted by: Creativepool Editorial
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
VML VML has rebranded its channel activation team to connections to reflect the department’s role as experts in connecting brands to consumers in a contemporary and relevant way. VML’s retail team will become a connections channel,...
Posted by: Creativepool Editorial
Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...
Posted by: Creativepool Editorial
M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...
Posted by: Creativepool Editorial
Mother - Debenhams Debenhams has selected Mother as its lead strategic, creative and design agency, with a remit to develop its brand identity and express its new strategy dubbed “Debenhams Redesigned.” The department store announced its...
Posted by: Creativepool Editorial
Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...
Posted by: Creativepool Editorial
BMB - Campaign To End Loneliness BMB has been appointed to lead the Campaign to End Loneliness account, raising awareness of the issue of loneliness among older people in the UK. The first piece of work from the agency premieres on September 20th at...
Posted by: Creativepool Editorial
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
Award-winning digital and direct marketing agency, LIDA has announced the launch of IKEA Handcrafted, its latest direct mail campaign, for Swedish Furniture retailer IKEA. Tasked with helping IKEA build a stronger relationship with members of the...
Posted by: Creativepool Editorial
Grey London has launched Grey Response: a new Direct Marketing and CRM division in partnership with the UK’s leading independent CRM agency, WDMP. At the core of this new offering will be data science, conversion analytics, customer experience...
Posted by: Creativepool Editorial
Snapchat unveil video shooting sunglasses and rebrands as Snap Inc The social media app giants over at Snapchat have ventured into product design by launching a pair sunglasses that also take videos. The product, which feels for all the love in the...
Posted by: Benjamin Hiorns
Amazon Dash arrives in the UK The Amazon's Dash buttons have finally arrived in the UK, but are they actually worthwhile or little more than a neat distraction? For those not in the know, the Dash is a physical button that can be placed around the...
Posted by: Creativepool Editorial
DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...
Posted by: Benjamin Hiorns
FCB Inferno FCB Inferno has hired Elspeth Lynn to join its creative department. She will start in January, working directly with the agency’s clients, which include BMW, Beiersdorf and Sport England, and report to joint Chief Creative Officers...
Posted by: Creativepool Editorial
Live Stream: 9:00 - Financial Times Global Leadership Forum The Financial Times brings their unique international perspective to Advertising Week with this conversation on competing in the worldwide marketplace as technology and connectivity...
Posted by: Creativepool
It was announced yesterday that this year’s Lions Innovation Festival programme will include a unique new Start-up Academy, developed in partnership with pioneering global digital agency R/GA. The academy has been designed to help innovative new...
Posted by: Creativepool Editorial
I honestly thought Amazon had already taken the idea of streamlining online ordering as far as it could possibly go with their Express Checkout service. But it transpires I was wrong, as word recently emerged from the states that the online retail...
Posted by: Benjamin Hiorns
Vivid Sydney M&C Saatchi’s Bang PR has been appointed to represent the Vivid Sydney festival for the second year running after a competitive agency pitch. Vivid Sydney is a festival of light that transforms the Harbour City with its...
Posted by: Creativepool Editorial
MXM - Bob Evans Farms Meredith Xcelerated Marketing (MXM) announced this week that it has been named digital agency of record for Bob Evans Farms after a consultant-led review. Bob Evans operates over 500 full-service restaurants across 19 states...
Posted by: Creativepool Editorial
Lowe Profero, the global digital network of Lowe and Partners, announced last week that they have partnered with the Australian based Mexican food chain, Guzman y Gomez, to develop the brand's digital presence both locally and internationally. The...
Posted by: Benjamin Hiorns
by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...
Posted by: Creativepool
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
Plastic Free July encouraged us to reduce single-use plastic waste every day over the course of the month. The world has a packaging problem. Around a quarter of global plastic waste, for instance, is down to packaging, and manufacturing plastic...
Posted by: PA Consulting
Storytelling has been a cornerstone of effective advertising for over a century, with brands using narrative techniques to connect with audiences on a deeper emotional level. Here are some significant developments in storytelling techniques used in...
Posted by: Benjamin Hiorns
Pop culture has long been a driving force behind the evolution of advertising. You could say, in fact, that it’s like one hand washing the other. As societal trends shift and new cultural phenomena emerge, advertisers must adapt to remain...
Posted by: Benjamin Hiorns
Adland has always been naturally dynamic, it hasn’t really had a choice. It’s an industry that’s had to continually reinvent itself as it adapts not only to changes in technology but consumer behaviour and cultural norms. However,...
Posted by: Benjamin Hiorns
Few challenges are as exhilarating as revitalizing a legacy brand. David Thomson, Founder and Creative Director of The Space Creative, recently embarked on such a journey with Bart, a beloved purveyor of herbs and spices for over six decades. Tasked...
Posted by: Creativepool Editorial
When crafting a compelling brand activation strategy, the choice between Roblox and Fortnite can make all the difference. Both platforms have transformed advergaming, giving brands incredible ways to connect with audiences through immersive and...
Posted by: MLC (Magna Ludum Creatives)
Heineken’s apple cider Inch’s, and food and drink social media publication Twisted by Jungle Creations recently launched Local Gems, a tasty new campaign seeing leading UK foodie creators Big Has, Alfie Cooks & Hey Renu and chefs from the...
Posted by: Creativepool Editorial
Outbrain is a leading advertising platform for the open web, giving marketers a single access point to one-third of the world’s online population, across thousands of diverse publisher topics. Outbrain predicts moments of engagement to drive...
Posted by: Creativepool Editorial
You’re not likely to find me on TikTok anytime soon. I’m the kind of person who still refuses to listen to an album any other way than from start to finish, so short-form video is never going to appeal to me. However, it would appear...
Posted by: Benjamin Hiorns
GameStop is set to revolutionise the gaming controller market with the launch of CANDY CON, an innovative range of customisable controllers in vibrant colours and patterns. Global branding agency WMH&I, together with its parent company BRANDED,...
Posted by: Creativepool Editorial
Can I tell you a secret? As a branding designer and consultant, I've come to realize a truth that might ruffle a few feathers: Design, in and of itself, doesn't sell. Before you sharpen your pitchforks, allow me to elaborate. Design, particularly...
Posted by: Marc Posch
