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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

Posted by: Canvas8
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Leaders

Rebrand Roundup: From Shakespeare to Gü

MultiAdaptor - Shakespeare Lives MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...

Posted by: Creativepool Editorial
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Leaders

J. Walter Thompson bank on the power of nostalgia for Philadelphia

Nostalgia is a powerful thing that's often difficult to fully comprehend or even recognise. We are all, to some extent, hardwired to react positively to things that take us back to our own personal halcyon days, and negatively to things that remind...

Posted by: Benjamin Hiorns
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Leaders

Leo Burnett partners with Hornet to show McDonald's is 'Always Working'

McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...

Posted by: Creativepool Editorial
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Leaders

Top 5 Ads of the Week

Gravity Road - Mikado Office Workers go WILD With Mikado First off, we have a new TV, VOD and social media campaign that has been created by Gravity Road for Mondelēz International biscuit brand, Mikado, and is the first for the brand to be...

Posted by: Benjamin Hiorns
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Leaders

Top 5 Ads of the Week

AMV BBDO – TENA Lights by TENA This week, AMV BBDO has launched a new brand platform, campaign and character for lights by incontinence products brand TENA, who wish to underline with that they are not embarrassed about “Little leaks,” and...

Posted by: Creativepool Editorial
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Leaders

Mother Design Goes into Partnership with Plenish

Mother Design, the design, branding and experience arm of independent creative company Mother, has gone into partnership with British juice brand Plenish to help propel its cold-pressed, organic juices into the mainstream. Plenish Founder Kara Rosen...

Posted by: futurefactor
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Leaders

Gourmet Burger Kitchen release apology for anti-vegetarian campaign

Full disclosure here; I'm not a vegetarian and have no intention of ever becoming a vegetarian. Now that doesn't mean I am unfamiliar or unsympathetic with the plight of the average vegetarian, but it does mean that some of you might assume that this...

Posted by: Benjamin Hiorns
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Inspiration

Brand Case Studies: Fritz-Kola

How do you take on two of the world’s biggest corporations and win? Well you start by saying "it can be done better". At least, that’s what Mirco Wolf and Lorenz Hampl told each other as they sat in their kitchen one day, eating a frozen...

Posted by: Kate Lewin
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Leaders

Public Health England track our sugar intake with ingenious new app

A new app that tells parents and children how much sugar is in the food they eat has been launched by Public Health England (PHE) in a bid to combat obesity and encourage families to lead a healthier lifestyle. The new free Sugar Smart app forms part...

Posted by: Creativepool Editorial
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Leaders

The Top Design Stories of 2015

January: Charlie Hebdo cover unites millions against religious fascism For this one, there really are no words that would suffice. It does, however, underline the power that powerful and intelligent creative work still has to bring us together, even...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: TBWA Worldwide

TBWA\Paris create a gender-free Christmas What worldview are we giving to our children? That's the question that food retailer Système U has tasked itself with answering over the 2015 Christmas period with an ambitious, and actually rather...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

DDB Stockholm - Samsung I don't know about you guys, but I'm sick to the teeth of Christmas already, so this week's AOTW (which also happens to be the final one of 2015) will not feature a single, solitary Christmas spot. I promise. Kicking off...

Posted by: Benjamin Hiorns
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Leaders

The Stars of Design Junction: The College 

The old hallways of Central Saint Martins are now currently home to 180 cutting-edge brands and designers from around the world. This instagraming dreamworld spread over 6 floors was a collaboration-haven with a stunning display of new textures,...

Posted by: Creativepool Editorial
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Inspiration

Focal Point: Catching up with Harvey Dormer

Part of the Focal Point interview series is to shine a spotlight on the best creative work we can find – and often that comes from our very own Creativepool members. Harvey Dormer's distinctive illustrative style has caught our eye a few times in...

Posted by: Jade French
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Leaders

End this summer with a feast for the senses at the Tate Sensorium

Visitors to the Tate Britain are in for a truly sensory experience this year with the upcoming Tate Sensorium exhibition, which is due to run from the 26th of August until the 20th of September this year. The pioneering new exhibition was the winning...

Posted by: Creativepool Editorial
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Leaders

Top 10 places to inspire creativity

I’ve got to say that these days, I’m feeling very creative. Well, quite creative. Make that moderately creative. Better adjust that to a smidgeon creative. Tell you what, put it this way: I’d be feeling exceptionally creative were...

Posted by: Ashley Morrison
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Leaders

Food Revolution Day and yet another viral video

I’m a grumpy git, I know. I never watch Comic Relief and I find Pudsey the giant eye-patched teddy bear more sinister than endearing. For me, there’s nothing more nauseating than being lectured by multi-millionaire...

Posted by: Ashley Morrison
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Leaders

Step inside Wes Anderson's world in the new Prada café

Wes Anderson, who recently took home a brace of awards for the effortlessly wonderful “Grand Budapest Hotel,” is arguably one of the few remaining cinematic auteurs. His films manage to tap into that same space between the innocent wonder...

Posted by: Benjamin Hiorns
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Leaders

Yummy! Why are we being spoken to like children?

Although one never expects a bingo company's advertising to be the height of sophisticated creative communication, I am being driven slowly crazy by Gala's new strapline. 'Sing Gala-la-la' it goes. Leaving aside the obvious gaffe they've made by...

Posted by: Magnus Shaw
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Leaders

Crossrail Place makes a very green public début

Final designs for the ambitious new Crossrail Station at Canary Wharf have been emerging for a while now, and they now include the addition of a lush roof garden, which opened to the general public over the bank holiday weekend. The garden is a...

Posted by: Creativepool Editorial
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Leaders

Bates Y&R design the ultimate modular couch

If sitting was an olympic sport, I'd probably be up there on the podium every four years without fail. As such, finding the perfect couch (or sofa or settee depending on your preference) has always been something of a bucket list goal for me....

Posted by: Benjamin Hiorns
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Leaders

Account Wins of the Week

Digitas Lbi/Samsung Europe Samsung Europe has appointed global marketing and technology agency DigitasLBi as its European digital content partner agency. The appointment follows a competitive pitch against a shortlist of PR, content and digital...

Posted by: Creativepool Editorial
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Leaders

The Week In Advertising

McCain - Real Tea Times With this new work and strapline, McCain are obviously determined to put their brands at the heart of British mealtimes - particularly their chips. This may not play well with health and nutrition campaigners, but will...

Posted by: Magnus Shaw
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Leaders

How David Cameron proved the brilliance of a vintage strapline

David Cameron won't serve a third term as Prime Minister. We know because, he's just told us on the telly. Which is odd, as he hasn't yet won a second term. Many hope he doesn't. Anyway, there'll be plenty of time for political manoeuvring and...

Posted by: Magnus Shaw
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Leaders

The Week In Advertising

eHarmony - Popcorn There's some furious competition between TV dating sites right now, and that means a plethora of TV ads. One campaign simply shows happy daters on happy dates, but eHarmony have gone more leftfield, using a bizarre scenario to...

Posted by: Magnus Shaw
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Leaders

The Brave Brands of 2014

The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...

Posted by: bluemarlin
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Leaders

TBWA partner with Airbnb as new Global AOR

TBWA, the Omnicom owned global advertising agency, has been named the global agency of record for Airbnb, the San Francisco-based hospitality website, which effectively acts as a social networking site for lodgers and landlords looking for short-term...

Posted by: Benjamin Hiorns
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Inspiration

13 packs that add extra to the ordinary

This month many Londoners have been lucky enough to bear witness to British artist Lucy Sparrow taking an everyday cornershop and catapulting it into the art world with her felt FMCG creations. You can read all about it here. Clearly Lucy's skill...

Posted by: bluemarlin
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Leaders

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Leaders

Ogilvy & Mather replace iconic E-Trade baby with Kevin Spacey

Last month it was announced that online brokerage firm 'E-Trade' were retiring their now legendary talking baby commercials, which have been mainstays on American television since they first aired during the Super Bowl commercials back in 2008....

Posted by: Benjamin Hiorns
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Leaders

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

Posted by: Magnus Shaw
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Leaders

Very telly. The best of 2014's new TV shows.

As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...

Posted by: Magnus Shaw
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Leaders

#hashtags

Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...

Posted by: Jessica Hazel

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