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Leaders

Top 5 Awards Of The Week

AMV BBDO retains Google FAB Agency of the Year title The 17th Annual International Food and Beverage Creative Excellence Awards (The FAB Awards) were held last week at the quintessentially British “Hurlingham Club” in London. The black...

Posted by: Creativepool Editorial
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WWF get Naked to Wear Wild onesies

Naked Communications has partnered with Pulse Films to help launch WWF’s “Wear It Wild” campaign, which makes it's debut this coming Friday (5 June). Wear It Wild is the charity’s new national fundraising event, which asks...

Posted by: Creativepool Editorial
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Inside the floating house on the River Thames

Some London commuters were taken by surprise yesterday morning when they spotted a fully functioning house floating down the River Thames. The Floating House stunt was arranged by TBWA\London for Airbnb, the website that allows anyone to rent out...

Posted by: Creativepool Editorial
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London's Royal Arts Academy marks 250th anniversary

In 2018 The Royal Academy of Arts in London is to open up its permanent collection with a fresh redesign, which also marks its 250th anniversary. The work is being led by David Chipperfield Architects (DCA), and is backed by a £12.7 million grant...

Posted by: Creativepool Editorial
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Is the Watch posing Apple an insurmountable problem?

If Apple excel at one thing, it's this: convincing us we own the pinnacle in technological achievement, and then replacing it. When we all bought our iPods, we couldn't imagine a day when they'd no longer be desirable, let alone available. Like a...

Posted by: Magnus Shaw
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Pick Me Up returns to Somerset House

The Pick Me Up Graphic Arts Festival has returned to Somerset House, with a fresh line-up of artists and designers poised to bring the very best in new illustration, graphic design and related disciplines to the idyllic grounds for the sixth year...

Posted by: Creativepool Editorial
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Awards Roundup

ANDY Awards Leo Burnett was the most awarded agency network earlier this week at the 51st annual International ANDY Awards. In addition to the sixth consecutive Network of the Year win, Leo Burnett London received the prestigious Richard T. O'Reilly...

Posted by: Creativepool Editorial
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Bates CHI&Partners host second Singapore Portfolio Night

Bates CHI&Partners announced recently that they will be hosting the Art Director’s Club (ADC) Portfolio Night, the world’s largest advertising portfolio review, in Singapore on Wednesday 20 May. This is a one-night-only event, which will be held...

Posted by: Creativepool Editorial
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Election 2015: It's all a game

For young people in 2015, it would appear that there is nothing quite as unsexy as politics. To be completely honest, I can't blame them, as the whole political system has nosedived into a complete farce over the last decade or so. What was once a...

Posted by: Benjamin Hiorns
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How to control a plane with your mind

A remarkable new experience from Wieden + Kennedy Amsterdam and Tellart seeks to answer the question; “What if you could actually fly to your dream travel destination using only the power of your brain?” It's called the “Imagination Machine,”...

Posted by: Creativepool Editorial
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Google let us be the Beatles

OK, so you won't get to experience the giddy thrills of being chased out of a packed venue by a horde of screaming teenage girls, and you won't suddenly inherit John Lennon's knack for penning bizarrely poetic rhyming couplets, but thanks to Google,...

Posted by: Benjamin Hiorns
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WPP and Facebook strengthen their partnership

WPP's Data Alliance and Facebook this week announced that they will be deepening their global partnership in order to give marketers access to new data-driven solutions that deliver personalisation at scale on Facebook. The multi-year partnership is...

Posted by: Creativepool Editorial
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The Adcolor Awards hit the Big Apple

ADCOLOR, the nonprofit organisation whose mission is to celebrate and champion diversity in the advertising, marketing, media, PR and entertainment industries, has announced that this year's 9th Annual ADCOLOR Industry Conference and Awards will take...

Posted by: Creativepool Editorial
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Detriot studio launches mobile DJ Mothership

I don't understand DJs. Or more accurately, I don't understand the idea of the DJ as a modern-day rockstar. The fact that glorified button-pushers such as David Guetta and Calvin Harris can command hundreds of thousands of pounds to essentially press...

Posted by: Benjamin Hiorns
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Game Marketing Awards announce finalists

The Game Marketing Awards (GMA) is the first and only US program to honour the top creative work produced by and for the video game marketing community. This week, it announced the finalists for its 10th annual program after receiving a record high...

Posted by: Creativepool Editorial
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The 2015 Annual Winners

It was very difficult for our judges to select the best work from the amazing pool of talent which appeared on the Annual Shortlist. Our panel of judges reviewed work from the 14 different sections below, for which the Top 4 and People's Choice have...

Posted by: Creativepool
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Facebook F8 Announcements

Say what you like about Facebook, but Mark Zuckerber's social media monopoliser has (for better or worse) become an integral part of our shared cultural heritage in recent years. Who amongst you, the media-savvy Creativepool reader, could honestly...

Posted by: Benjamin Hiorns
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The Caledonian Sleeper service gets a luxurious makeover

The London-to-Scotland rail Caledonian Sleeper service that exists to carry Londoners and Scots back and forth in great comfort, is to be given a complete overhaul with new branding by Weber Shandwick and new train interior designs from Ian Smith...

Posted by: Creativepool Editorial
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I’m donating my earnings from Creativepool to a guy in Nigeria

A few weeks ago, I urged you not to read my latest blog. So if you took my advice, well done, and I hope you enjoyed the five minutes of your life that I kindly gave back to you. If you didn’t, thank you for loving my writing too much. Note to...

Posted by: Ashley Morrison
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The Week in Tech

Large Hadron Collider: Round Two Remember a few years ago when they turned the Large Hadron Collider at CERN on for the first time and half the population seemed to fear that a global catastrophe was imminent? We all just, kind of forgot about it...

Posted by: Benjamin Hiorns
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13 is a lucky number for Ogilvy and Bates

What is Portfolio Night? Ogilvy & Mather Asia Pacific have been announced as proud hosts of the 13th ADC Portfolio Night 13 in Greater China, with Bates CHI&Partners staging the event in Singapore on Wednesday 20 May. (This will be the sixth time in...

Posted by: Creativepool Editorial
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Features

Philosophical dialogues exploring the cultural creativity of the brain

Creativity is multi-faceted and has many guises. Contrary to conventional belief, it is not only the realm of artists - we all need it in everyday life whether it's at work, figuring out how to frame the perfect pitch, or at home, cooking a...

Posted by: Jugular:Joining The Head and the Heart
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The blurred legal lines between inspiration and stealing.

When does homage become theft? And when does inspiration tip into plagiarism? Can a creative endeavour ever be called completely original? These were the questions facing a U.S. court, which last week found in favour of the family of the late soul...

Posted by: Magnus Shaw
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AMV BBDO take the playground to the streets

A clever new outdoor campaign from AMV BBDO for the V&A Museum of Childhood reimagines the Tower Hamlets borough in London's east end as one gigantic playground. Running throughout this week, the campaign promotes the museum which houses a vast...

Posted by: Creativepool Editorial
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Spotify gets a fresh lick of paint

The ubiquitous music streaming service Spotify is abandoning its trademark black and green for a bold redesign, which will see the brand injected with colour. The look was designed by the New York-based consultancy, Collins, and adds a number of...

Posted by: Creativepool Editorial
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A symphony of one for everyone

Only four days after it was launched, the Kickstarter page for the Artiphon INSTRUMENT 1 noted that the goal of $75,000 had already been reached. In fact, at the time of writing, with 35 days still left to go, the remarkable looking instrument has...

Posted by: Benjamin Hiorns
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NOW TV reveal magical new identity

The independent, London-based brand consultancy Venturethree has created a colourful new brand identity for NOW TV, the TV streaming service from Sky, marking the first rebrand since the service launched back in July 2012. The new identity features a...

Posted by: Creativepool Editorial
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Cannes Lions breaks the Glass ceiling

Cannes Lions has announced the launch of a brand new award, launched with the active support of LeanIn.Org. Glass Lion: The Lion for Change follows on from the 2014 launch of “See It Be It,” the Festival initiative which aimed to...

Posted by: Creativepool Editorial
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What does it take to be an icon?

Here at Ubiquitous we like to talk about icons; we truly believe that the black cab is an icon and we go so far as to say so in our strapline, iconsonicons. But what is it we mean by this? What is it that makes something iconic and therefore worthy...

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Boomerang spins a complete global rebrand

The global children's TV channel Boomerang, a subsidiary of Cartoon Network that specialises in classic cartoons (such as Tom & Jerry and The Flintstones) with a more family friendly approach than the alternative, modern cartoons featured on its...

Posted by: Creativepool Editorial
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Saatchi & Saatchi earn themselves some Goodwill

Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find...

Posted by: Creativepool Editorial
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Amazon unveil Firstborn Audible ad

Amazon recently rolled out a new campaign from New York-based digital agency Firstborn for its audiobook producer and retailer, Audible. Audible posits itself as the Netflix of audiobooks, with a monthly payment plan for under a tenner that gives...

Posted by: Creativepool Editorial
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Leaders

The Awards Update

Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...

Posted by: Creativepool Editorial
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Inspiration

How the golden age of pop videos threw up a glorious abberation

The golden age of the pop video brought us a buffet of treats, didn’t it? Who could forget Simon Le Bon lashed to a windmill sail in ‘Wild Boys’? Or Paula Abdul flirty dancing with a cartoon cat in ‘Opposites Attract’....

Posted by: Magnus Shaw
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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns

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